Justin Blackman – Voice Guide Creator

Voice Guide Creator by Justin Blackman is a specialized, high-value training program for writers, marketers, and brand strategists who want to master the art of capturing and crafting a brand’s voice. Packed with over 5 hours of actionable video training, real-world templates, and deep-dive resources, the course equips you to create high-converting, personality-driven copy that perfectly mirrors a client’s tone and identity.

Whether you’re building a brand voice from scratch or refining an existing tone, this course shows you how to develop The Codex Persona—a fully developed voice guide system that’s adaptable across industries and ideal for freelancers, agencies, and in-house teams alike.

What’s Included

• 5+ Hours of Video Training
• Downloadable, captioned videos that walk you through every step of the Codex Persona voice guide creation process.
• 300+ Voice Descriptors
• Learn how to define a brand’s tone and style using a library of vivid descriptors—and how to pinpoint only the ones that matter for your client.
• Essential Feedback Questions
• Know exactly what to ask (and when) to get clear, productive responses during the briefing and editing phases.
• Codex Persona Template
• A customizable, ready-to-use brand voice framework that works across all industries and voice types.
• Rubrics & Evaluation Tools
• Proven tools and systems to help you assess, refine, and replicate a brand’s voice across all forms of copy.
• Voice Toolkit
• Includes the software and systems used by professionals to match tone, language, and rhythm consistently.
• Brand Voice Builder
• A powerful module that helps you build a brand voice from scratch—perfect for startups, rebrands, or personal brands.
• Client Pitch Assets
• Access sample proposals, call scripts, and strategies to position the Codex as a service (standalone, add-on, or in-house).

What You’ll Learn

✅ The 3 Elements of Voice

Discover how adjusting just three variables can completely reshape a brand’s sound and message, like a DJ remixing a track.

✅ The 9 Core Voice Types

Get real-world video examples that illustrate how voice types like “Bold,” “Quirky,” or “Elegant” translate into effective messaging.

✅ Kernel Content Discovery

Uncover a brand’s most authentic content themes with this overlooked—but critical—voice insight strategy.

✅ AI Integration

Learn how to use artificial intelligence tools to analyze and mirror writing styles with surprising accuracy.

✅ Codex Persona Deep Dive

Build a voice guide with six powerful sections that clarify tone, style, and usage—ideal for teams, freelancers, or agencies.

✅ Value-Based Pricing & Sales Strategy

Break free from traditional pricing models with techniques that help you command higher rates (including a breakdown of a real $20,000 proposal).

✅ Client Communication Mastery

Use worksheets and structured interview questions to improve feedback and eliminate revision guesswork.

✅ New Service Opportunities

Discover how to turn voice development into a premium service offering, from standalone Codex projects to retainers.

Bonus Access: Write Like Anyone

Included free with your enrollment, Write Like Anyone is Justin’s deep-dive course on style-mirroring. Learn how to sound exactly like your client (or help them discover their voice) and get monthly office hours for ongoing support.

Who Should Take This Course?

• Freelance Copywriters wanting to expand their service offerings.
• In-House Marketers tasked with creating or managing brand tone guides.
• Brand Strategists seeking a repeatable, scalable system for developing brand personas.
• Agencies looking to standardize voice creation across clients and team members.
• Content Creators & Entrepreneurs aiming to develop consistent messaging across their platforms.

Why It’s Different

🎯 Results-Driven – Focuses on creating a deliverable you can sell: The Codex Persona.

🧠 Deeply Practical – Teaches real-world applications, not just theory.

🛠 Template-Packed – Comes with all the tools, worksheets, and scripts you need to hit the ground running.

📈 Profit-Oriented – Shows you exactly how to price, position, and profit from brand voice services.

Final Verdict

Justin Blackman – Voice Guide Creator is more than just a course—it’s a complete system for precisely capturing and codifying a brand’s voice. With tools, templates, and training to guide you every step of the way, you’ll not only learn how to write like your client—you’ll learn how to turn it into a high-ticket service.

This course is an indispensable investment if you want to elevate your copywriting business, streamline your client workflow, and produce brand-consistent messaging that gets results.