Transform Junior Meta Buyers into High-Performance Experts

The Andrew Foxwell – Assessment Action Ascension Version 2.0 course (AAA 2.0) is the definitive Meta advertising training program for junior to mid-level media buyers who want to master direct response strategies, creative systems, and account optimization. Since its original release in 2022, AAA has trained thousands of media buyers worldwide, with over 1,000 enrollments and a zero-refund rate—demonstrating the course’s unmatched quality and results.

Whether you’re refreshing your team’s skills or equipping new hires for success, AAA 2.0 delivers the latest tactics, frameworks, and hands-on workshops to run high-achieving Meta ad accounts for clients across industries.

What Is the AAA 2.0 Course?

The Assessment Action Ascension Version 2.0 course by Andrew Foxwell updates and expands on the original curriculum, incorporating all the must-know principles for 2025 Meta advertising. You’ll learn how to:

• Assess client goals, performance metrics, and account structures to identify growth opportunities.
• Act on data-driven insights—optimizing campaigns, creative, and funnels with precision.
• Ascend your clients’ return on ad spend (ROAS) and lifetime value (LTV) by scaling campaigns and testing continuously.

This Foxwell course transforms theoretical knowledge into practical skills, guiding you through live case studies, real account audits, and detailed playbooks for every stage of the buyer journey.

What You’ll Learn Inside AAA 2.0

Client Goal Setting & Reporting Foundations

• Client Expectation Management: Set realistic KPIs and timelines that align with business objectives.
• Financial Calculations: Build profit models, calculate CAC, LTV, and forecasting.
• Internal & External Reporting: Master soft metrics (engagement, reach) and hard metrics (ROAS, revenue) using third-party tools like Northbeam and Triple Whale.

Account Assessment & Optimization

• Meta Account Health Check: Auditing campaigns, ad sets, and pixel configurations.
• Attribution Windows & First-Party Data: Choose the right attribution settings and leverage first-party sources to boost accuracy.
• Daily Optimization Protocols: Implement custom metrics, cost caps, bid strategies, and Advantage+ to maintain performance velocity.

Funnel Structure & Audience Strategy

• Prospecting & ABO Testing: Build top-of-funnel audiences, test ABO vs. CBO, and use alternative testing frameworks like ASC.
• Middle & Bottom Funnel: Design dynamic ads, catalogue campaigns, and ideal remarketing setups that convert warm audiences.
• Audience Expansion: Identify new segments, harness lookalike modeling, and diversify creative angles for broad reach.

Creative Development & Scaling

• Creative Cornerstones: Understand the four creative types—hook, solution, social proof, call-to-action—and map them to funnel stages.
• UGC Sourcing & Whitelisting: Partner with creators and influencers for high-authenticity ad units.
• Sandbox & Dynamic Testing: Run structured tests on variables like headlines, thumbnails, and CTAs to establish winners.
• Scale Frameworks: Apply creative scaling SOPs to increase ad spend without performance decay.

Technical Mastery & Platform Tools

• Google Data Studio & Supermetrics: Build dashboards that visualize performance and automate reporting.
• Pixel & Catalogue Audits: Ensure tracking accuracy, fix event mismatches, and use catalogues for dynamic product ads.
• Web Campaigns & Shops Setup: Integrate Facebook Shops and web traffic strategies to maximise cross-channel attribution.

Advanced Tactics & Emerging Trends

• Soft vs. Hard Metrics: Balance engagement indicators with bottom-line revenue signals.
• Performance Evaluation: Use attribution theory to explain results and pivot strategies.
• Creative Review Process: Establish frameworks for in-house or agency creative teams to produce consistent, high-quality assets.
• Industry Best Practices: Avoid algorithm changes, privacy updates, and new ad formats.

Course Format & Delivery

• Video Workshops: 25+ modules covering each topic in depth, with downloadable slide decks and transcripts.
• Live Q&A Sessions: Monthly office hours with Andrew Foxwell to troubleshoot real account challenges.
• Hands-On Case Studies: Step-by-step audits and optimisations on live client accounts.
• Toolkits & Templates: SOP checklists, reporting dashboards, creative briefs, and bidding calculators.
• Private Community: 12-month Slack access for peer collaboration, job postings, and ongoing updates.

With a blend of on-demand content and live interaction, AAA 2.0 fits both self-paced learners and teams seeking structured training.

Who Should Enroll?

• Junior Meta Ad Buyers ready to advance beyond basic boosting tactics.
• Mid-Level Media Buyers seeking to implement enterprise-level strategies.
• Agency Teams that need a standardized training program across all account managers.
• In-House Marketers responsible for multi-million-dollar ad budgets on Meta platforms.
• Freelancers & Consultants who want to offer world-class Meta ad services backed by Foxwell’s proven frameworks.

If your goal is to elevate your Meta advertising capabilities and deliver tangible business growth, this AAA 2.0 course is engineered for your success.

What You Get When You Join

• Unlimited Lifetime Access to all modules, slides, and future updates.
• Downloadable Templates & Dashboards to streamline auditing, reporting, and optimisation.
• Monthly Live Q&A for personalized guidance on your unique challenges.
• Community & Networking in a private Slack channel with fellow AAA 2.0 graduates.
• Certificate of Completion to validate your expertise and boost your professional profile.

Equip yourself with the complete toolkit to run and scale high-performance Meta ad campaigns across any industry.

Why Buy from Udcourse?

When you enroll in Andrew Foxwell – AAA Version 2.0 through Udcourse, you benefit from:

• One-Time Payment & Instant Access: Lifetime course delivery with no subscriptions or hidden fees.
• Reliable Platform: Fast, secure download via MEGA or Google Drive and responsive support.
• Risk-Free Guarantee: 14-day full-refund policy if you’re not completely satisfied.

Udcourse is the trusted marketplace for actionable, expert-led training that drives real-world results.

Ready to Ascend Your Meta Advertising Skills?

Join Andrew Foxwell – Assessment Action Ascension 2.0 today and transform your media-buying career. Master every aspect of direct response Meta ads—from assessment to action to ascension—and become the expert your clients deserve.

Enroll now and claim your place among the world’s highest-performing media buyers.