Author
TL;DR: Start To Wholesale by Therese Oertenblad is a 12-week self-led program for small product brands moving from DTC into retail. The download includes a pricing calculator in GBP, EUR, and USD, a line-sheet versus catalogue module, and weekly prompts aimed at landing your first 3 stockists.
Start To Wholesale at a Glance
This is Therese’s signature program for makers, purpose-led brands, and product founders who already sell direct and want shelves instead of just carts. The promise is simple. Sign your first 3 stockists in roughly 12 weeks using a buyer-informed pricing model, similar to the approach in the Ganim Corey wholesale challenge, and professional sales collateral. It is self-led, so you can run the weekly prompts faster or slower, and the pricing and line-sheet work can be actioned inside the first two or three weeks.
Inside the Program
What ships with this download: the 12-week challenge structure with weekly prompts, the pricing module with workbook and multi-currency pricing calculator template (UK, EUR, US), the sales materials module covering catalogue versus line-sheet creation, foundational lessons on positioning for wholesale that complement Dan Meadors’ FastTrack Formula, and outreach modules on targeting the right buyers. Not included with this download: the creator-side private community on Therese’s own platform. If that peer layer matters to you, buy directly from Small Business Collaborative.
Real Outcomes for Product Brands
Once you have worked through these modules, the shift is structural. You stop depending on paid DTC spend, similar to what Paul Waddy’s 90 days to ecommerce success teaches, and open recurring wholesale channels that reorder. You price your SKUs with enough margin to survive a 50 percent retailer markup. And you walk into buyer conversations with a line-sheet that looks like the ones Liberty and John Lewis receive every week. Therese reports her clients have landed in Liberty, John Lewis, Anthropologie, and Selfridges. Students working through Start To Wholesale report the pricing calculator alone changes how they quote trade orders in 2026.
Who Start To Wholesale Is Built For
This is not a product ideation course. It assumes you already make something people buy. It fits best for: makers and product designers moving beyond Etsy or Shopify; sustainable and purpose-led brands seeking retail shelf presence, akin to the founders studying the clothing brand blueprint; founders with a validated DTC product ready to scale distribution; small product businesses that have never pitched a buyer; and creative entrepreneurs who want a structured 12-week path instead of scattered YouTube advice. If you do not yet have a product ready to ship, skip this and build the product first.
About Therese Oertenblad and Her Method
Therese is the founder of Small Business Collaborative and host of the Let’s Talk Shop podcast. Before coaching, she worked as a sales team lead and retail buyer, which is the uncommon part. She has sat on the buying side of the desk. In 2018 she pivoted to mentoring creative, purpose-driven brands, and her clients now stock in Liberty, John Lewis, Anthropologie, and Selfridges. That buyer background is why Start To Wholesale includes line-sheet templates that most generic courses skip. For a broader context on scaling distribution, see the SBA guide to expansion. Compared to alternatives, Start To Wholesale beats the other usual paths: a sales agent takes commission, often 15 per cent, and you lose buyer relationships; cold trade show booths cost thousands with no line-sheet; free blog advice is fragmented; generic business courses ignore MOQs, Net 30 terms, and trade discounts.
Common Questions Answered
What is Start To Wholesale?
Therese Oertenblad’s self-led program that walks product-based founders through a 12 week challenge to launch wholesale and sign their first 3 stockists, including the pricing calculator and sales materials module.
Who is the course for?
Small product-based businesses, makers, and purpose-led brands transitioning from DTC to retail, especially founders with a validated product who have never pitched a buyer.
Is Start To Wholesale worth it?
At UDCourse’s price point, the pricing calculator in three currencies plus the line-sheet template, comparable to the perfect product page blueprint, typically pay for the download on the first accepted trade order. The methodology is built by a former buyer whose clients stock in Liberty and John Lewis.
Is Start To Wholesale legit?
Yes. Therese’s presence is verifiable through Small Business Collaborative, the Let’s Talk Shop podcast, her LinkedIn profile as a wholesale specialist, and named retailer outcomes for her client brands.
How long does it take?
Designed as a 12 week challenge with weekly prompts similar to Kate Riley’s Bot to Bestseller framework, but self-led. The pricing and line-sheet modules can be actioned inside the first two or three weeks.
Does it cover UK, EU, and US pricing?
Yes. The pricing calculator template ships in GBP, EUR, and USD.
Verified Deliverables
Course: Start To Wholesale by Therese Oertenblad
Version: 2024 release, accessed 2026
Format: MP4 video lessons, PDF workbooks, XLSX pricing calculator
Structure: 12 week challenge with weekly prompts
Access: Instant digital download
