Ingrid Urena – Woocommerce Unleashed

Master WordPress E‑Commerce with WooCommerce’s Full Power

WooCommerce Unleashed, by Ingrid Urena, is a deep‑dive, battle‑tested training program that transforms WordPress novices into online store power users. Whether you’re launching your first product or scaling an existing storefront, this course equips you with everything from installation and product setup to advanced extensions, marketing tactics, and performance optimization.

Across eight comprehensive modules, you’ll gain hands‑on video tutorials, downloadable cheat sheets, community support, and real‑world strategies to build, manage, and grow a WooCommerce‑powered business that converts.

Why Choose WooCommerce Unleashed?

• From Beginner to Pro: Start with zero code and finish with a fully functional, scalable store.
• Plugin Mastery: Learn essential free plugins plus premium extensions that unlock advanced features like subscriptions, memberships, and dynamic pricing.
• Conversion Focus: Implement proven UX and checkout optimizations to increase average order value (AOV) and reduce cart abandonment.
• Marketing & SEO: Leverage built‑in WooCommerce tools and third‑party integrations for email, social, and search traffic.
• Data‑Driven Growth: Use analytics dashboards and performance audits to make informed decisions and accelerate revenue.

Course Curriculum

Module 1: Getting Started with WooCommerce

• Installing WordPress and WooCommerce plugin
• Theme selection and customization basics
• Configuring store settings: currency, taxes, and legal pages
• Setting up SSL certificates and secure checkout

Module 2: Product Creation & Management

• Adding simple, variable, and grouped products
• Managing digital downloads and subscription plans
• Inventory control, backorders, and stock alerts
• Product attributes, tags, and categories for searchability

Module 3: Payments & Shipping

• Integrating payment gateways: PayPal, Stripe, and local options
• Setup for recurring payments and manual invoices
• Configuring flat rate, zone‑based, and free shipping methods
• Advanced shipping via third‑party extensions (Table Rates, UPS, FedEx)

Module 4: Advanced Store Features

• Implementing memberships, subscriptions, and rentals
• Dynamic pricing, bulk discounts, and tiered rates
• Points and rewards systems to boost lifetime value
• Multi‑currency solutions for international sales

Module 5: Storefront UX & Conversion

• Customizing product pages with page builders (Elementor, Beaver Builder)
• Optimizing checkout flow: one‑page checkout and guest checkouts
• Upsells, cross‑sells, and post‑purchase offers
• Accessibility and mobile responsiveness best practices

Module 6: Marketing & SEO Strategies

• SEO configuration with Yoast/WP Rocket for WooCommerce
• Email marketing sequences: cart recovery, welcome series, VIP offers
• Social proof via reviews, testimonials, and trust badges
• Integrating Google Analytics, Facebook Pixel, and UTM tracking

Module 7: Analytics & Store Optimization

• Reading WooCommerce reports: sales, customers, and stock
• Conducting A/B tests on product pages and checkout steps
• Performance audits: caching, image optimization, and hosting checks
• Scaling architecture: CDN, server resources, and database tuning

Module 8: Troubleshooting & Ongoing Support

• Debugging common WooCommerce errors and theme conflicts
• Backup and restore best practices
• Security hardening: firewalls, malware scans, and user roles
• Access to private community forum and monthly expert Q&A calls

Course Features

• Lifetime Access: Revisit lessons as WooCommerce evolves; all future updates are free.
• Downloadable Resources: Cheat sheets, setup checklists, and plugin guides.
• Community Forum: 24/7 peer support, feedback threads, and resource sharing.
• Monthly Q&A Sessions: Live calls with Ingrid and WooCommerce experts to troubleshoot issues.
• Real‑World Projects: Step‑by‑step build of a complete storefront from concept to launch.

Who Should Enroll?

• Aspiring E‑Retailers launching first online store.
• Small Business Owners migrating offline shops to WordPress.
• Developers & Agencies offering WooCommerce services.
• Marketers & SEO Specialists optimizing e‑commerce funnels.
• Growth Hackers seeking data‑driven strategies for scale.

No coding background required—just familiarity with WordPress and a drive to build a thriving online business.

Key Outcomes

• Fully functional WooCommerce store with multiple product types
• Streamlined checkout processes driving higher conversion rates
• Automated marketing workflows powering email, ad, and social campaigns
• Scalable infrastructure handling traffic surges and growth
• Confidence in troubleshooting and securing your store

Enrollment & Guarantee

Join WooCommerce Unleashed risk‑free with our 14‑day money‑back guarantee. If you complete Module 1 and don’t feel equipped to launch a basic store, we’ll refund your investment—no questions asked.