Author
Wes Bush ProductLed MBA: Master Product-Led Growth Strategy
Transform your SaaS company into a profitable, growth-driven machine through the comprehensive ProductLed MBA course developed by Wes Bush.
The 9-week program is designed to educate you on creating a solid foundation for a product-led growth (PLG) strategy, developing self-serve customers, and driving long-term compounding growth.
The course will allow you to have access to the same exact system that Wes Bush has developed to help grow and scale his product-led businesses — including all the tools he utilizes, such as playbooks, templates, GPTs, and a private community.
The Wes Bush course helps founders and operators take their SaaS companies to the next level and become true experts in product-led growth.
What’s Included in the ProductLed MBA Course
The Wes Bush course gives you everything you need to grow a successful SaaS business:
- 9-Week Comprehensive Curriculum ($10,000 Value)
- Full Set of System Playbooks, Templates & GPTs ($4,000 Value)
- Save Thousands on Your PLG Tech Stack ($3,000 Value)
- Lifetime Access to All Content and Future Updates ($3,000 Value)
- Exclusive Access to a Private PLG Community (Priceless)
Total Value: Over $20,000+ in Training, Tools, and Resources
The 3-Phase Product-Led MBA Framework
The ProductLed MBA course from Wes Bush uses the 3-phase model to build growth:
Phase 1: Establish a Solid PLG Foundation
Master the basics of PLG and apply them to your business:
- Develop an accurate PLG strategy using proven frameworks
- Identify your Ideal Customer Profile (ICP) and develop the correct model
- Create a free model that converts into paying customers
- Establish a solid foundation for sustainable growth
Phase 2: Develop Self-Serve Customers
No longer guess how to achieve self-serve customers—use the proven roadmap included:
- Gain step-by-step guidance from Wes Bush and expert instructors
- Apply proven tactics from the system playbooks
- Improve your onboarding processes for better conversions
- Create scalable systems for self-serve using proven frameworks
Phase 3: Achieve Compound Growth
Learn advanced growth methods:
- Identify bottlenecks using the PLG Scorecard methodology
- Run weekly growth experiments that actually move the needle
- Create a lean and leveraged GTM team structure
- Achieve predictable sustainable growth using proven methods
What Am I Getting with This Course?
9-Week Comprehensive Curriculum
The Wes Bush ProductLed MBA covers:
- PLG fundamentals and strategy
- Market positioning and strategy
- Mechanics and economics of free models
- Best practices for self-serve onboarding
- Tactics for activation and engagement
- Monetization strategies for SaaS businesses
- Frameworks and techniques for running growth experiments and iteration
- Scaling teams and operations
- Case studies and examples from successful companies
Complete System Playbooks, Templates & GPTs
The Wes Bush course comes with:
- Implementation playbooks and checklists
- Ready-to-use templates and checklists
- AI-powered GPT prompts to accelerate implementation
- Proven strategic frameworks and methodologies
- Examples of real companies that have used them
Tech Stack Savings ($1,000s)
The ProductLed MBA provides:
- Recommended tech stack options
- Discounted prices from exclusive partners
- Thousands in savings on essential PLG tools
- Negotiated pricing for members
Lifetime Access + Future Updates
With your enrollment:
- Unlimited access to all materials
- Future curricula, new frameworks, new case studies included
- Continuous improvement and learning
çPrivate PLG Community
Be part of the community:
- Connect with other practitioners focused on PLG
- Share wins and learnings with peers
- Get group support and accountability
- Network with like-minded entrepreneurs
- Work together on growth challenges
Who Should Enroll in This Course?
This is perfect for:
- Founders of SaaS Businesses – Build or scale using proven systems
- Product Managers – Learn about growth methodologies
- Leaders of Growth – Learn about compounding growth strategies
- Professionals in Go-To-Market – Understand PLG positioning
- Operators – Learn how to build lean and effective teams
- Anybody building SaaS businesses with self-serve economics
Why This Course?
- ✓ Learn directly from Wes Bush, a proven PLG expert
- ✓ Full PLG playbook and system
- ✓ 9 weeks of structured, comprehensive training
- ✓ Templates and other materials (checklists, etc.) are available to help with planning and execution of product-led growth strategies
- ✓ GPTs are available to assist in implementing ideas from the templates and curricula
- ✓ Savings of thousands of dollars are possible through the tech stack discounts available for all participants
- ✓ Lifelong access to the material and new content will be available as part of the ProductLed MBA
- ✓ Private community members can ask questions and learn from other professionals working on similar challenges
- ✓ The proven frameworks have been successfully used by multiple companies using product-led growth strategies
Key Benefits
- ✓ Complete System – Everything you need to achieve PLG success
- ✓ Proven Strategies – Proven strategies for achieving PLG success
- ✓ Ready-to-Use Templates – Playbooks and checklists that are ready-to-use
- ✓ Community Support – Community of people who are also working on PLG to learn from
- ✓ Lifetime Learning – Ongoing learning opportunity (new content, new techniques)
- ✓ Tech Stack Savings – Real money saved on the technology required to implement PLG
- ✓ Scalable Growth – Systems designed to grow sustainably
- ✓ Real Results – Success stories from companies who have successfully implemented PLG
Frequently Asked Questions
Q: What does the ProductLed MBA include?
A: The ProductLed MBA includes the 9-week comprehensive program (curriculum, playbooks, templates, GPTs, tech discounts, and lifetime access) that provides everything needed to achieve success with product-led growth.
Q: How long is the Wes Bush course?
A: You have access to the platform and can take advantage of the tools and information at whatever pace suits your needs for the rest of your life.
Q: What topics are covered?
A: PLG Strategy, Free Models, Self-Serve Onboarding, Activation, Monetization, Growth Experiments, Team Building for SaaS Businesses.
Q: Are templates provided in the ProductLed MBA course?
Yes! All complete PlayBooks, Templates, CheckLists & GPT Prompts (all from Wes Bush and his team).
Q:Will this be helpful to your SaaS Business?
A: Absolutely. The Proven Strategies and Frameworks have been specifically designed to build a sustainable, Predictable Growth Engine in your Company.
Q:Is there Community Support?
A: Yes! There is a Private Practitioner Community for networking, sharing your Learnings with others in the community, and getting Ongoing Support.
Grow Your SaaS Business Today
Stop wasting time and money on ineffective traditional GTM strategies.
Sign up for the ProductLed MBA course from Wes Bush today and gain instant access to his complete product-led growth system. The course includes:
- 9 weeks of structured comprehensive training material
- Wes Bush developed playbooks and templates
- AI-powered GPT prompts for acceleration
- Community of fellow students and practitioners
- Unlimited lifetime access with continuous updates
- $1,000s in tech stack savings
Wes Bush has helped over 1,000 SaaS founders transform their businesses using the product-led growth model outlined in the Wes Bush course.
Start your journey to successful product-led growth today.
