TL;DR: The Warm Waitlist Week is Kelsey McCormick’s 5-day training that helps you build a warm, willing waitlist before you open a launch. You get short daily trainings, plug-in templates, and her STAR offer framework. It runs from logistics on Day 1 to a primed list by Day 5.
Why Most Launch Prep Skips the Waitlist
Among the launch trainings we review on UDCourse, most start the clock at cart open. They drill the sales sequence and the webinar and forget the part that decides everything: who is actually waiting. A cold list converts cold. The strongest argument for this program is that it moves the work a full week earlier, to the moment before you announce anything.
If you have launched to silence before, you already know the feeling she is targeting here. Pre-launch warming is the unglamorous half of a launch, and it is where this training spends its energy.
What the Warm Waitlist Week Actually Teaches
The core idea is simple. You build anticipation and a clear yes before you ever ask for the sale. The method leans on what she calls the STAR offer framework, her language for shaping an offer so the right people self-select onto your list.
You are not learning theory for its own sake. Each lesson points at one concrete launch task you finish that day.
Inside the 5-Day Structure
Day 1, Set The Stage, handles the unglamorous setup: tech and logistics, getting clear on your audience, working through the STAR offer framework, and standing up your waitlist page. Days 2 through 5 do the actual warming, turning a quiet audience into people who want the door to open. The format is deliberately short.
Who the Warm Waitlist Week Is For
This fits creatives and service providers who sell their own courses, programs, or offers and have at least a small audience to warm, the same readers who tend to pair it with an organic email list building course to keep that audience growing. If you are starting from zero followers and zero list, this is the wrong first step, because there is nobody to warm yet. It also will not teach you to write the full sales sequence or run ads. It is narrow on purpose.
How the Warm Waitlist Week Compares to Other Launch Training
Most launch programs we look at are wide. They cover funnels, emails, webinars, and ads in one sweep, which means the pre-launch list gets a single chapter at best. We judge this one differently because it does the opposite.
For the underlying psychology of why anticipation lifts conversions, the research on scarcity and anticipation effects lines up with what she teaches.
Is the Warm Waitlist Week Worth It?
If your launches keep opening to a flat list, yes. It is a focused fix for a specific failure, and the templates plus the 5-day cadence make it something you can finish in a week rather than shelve. If you need a full end-to-end launch system, treat this as one piece of that, not the whole thing.
The Warm Waitlist Week: Common Questions Answered
What is the Warm Waitlist Week?
It is Kelsey McCormick’s 5-day training that walks you through building a warm, willing waitlist in the week before you launch, using daily trainings and templates.
Who is the Warm Waitlist Week for?
Creatives, course creators, and service providers who have a small audience and a launch coming up and want the list primed before cart open.
Is the Warm Waitlist Week worth it?
For anyone whose launches stall on a cold list, it earns its place. It is narrow, fast, and template-driven, so you act on it the same week you start.
Is the Warm Waitlist Week legit?
Yes. Kelsey McCormick runs Coming Up Roses, hosts The Warm Up podcast, and teaches launch strategy as her main work, including her flagship LYOW.
How long does the Warm Waitlist Week take?
It is built as a 5-day sprint. Day 1 sets up the logistics and offer, and Days 2 through 5 run the warming. The trainings are short so most of your time goes to building.
What makes the Warm Waitlist Week different?
It targets only the pre-launch warming phase, with the STAR offer framework and a waitlist page setup, instead of trying to teach an entire launch at once.
