TL;DR: Paid Ads Playbook Vol. II is Ashley Brock’s step-by-step course on running Facebook and Instagram ads, packed into 20+ hours of training. It walks through audience targeting, ad creative, and conversion strategy using tactics she built managing multi-million-dollar budgets for Fortune 500 brands. Built for owners and marketers who run Meta ads themselves.
Who Is Ashley Brock and Why Paid Ads Playbook Works
Ashley Brock has spent nearly a decade in paid media. She has led marketing campaigns for both B2B and B2C Fortune 500 brands, and managed campaigns with multi-million-dollar annual media spend across multiple channels. She teaches digital marketing at General Assembly and founded her own Digital Marketing Academy in 2022. That background is the real reason Paid Ads Playbook holds up: the tactics come from spend she actually ran, not from theory she read about.
What Paid Ads Playbook Vol. II Teaches
Paid Ads Playbook Vol. II is a step-by-step methodology for running paid advertising on Facebook and Instagram. Across 20+ hours of training, Brock lays out real-world tactics: how she structures audience targeting, builds ad creative that people actually stop scrolling for, and sets up conversion tracking so you can see what is working. It is dense. This is not a quick-tips reel.
Targeting, Creative and Conversions
The course hangs on three pillars. Targeting comes first: who you show ads to, and how to narrow that down without starving the algorithm of data. Creative comes next: the hooks, formats, and angles that earn a click instead of a scroll-past. Conversions close it out, covering tracking and reading the numbers so you spend on what returns. Most free tutorials handle one of these in isolation.
How It Compares to Free Ad Tutorials
You can learn Meta ads for free on YouTube, so why pay for a Facebook ads course at all? Free tutorials go stale fast and rarely show a full campaign end to end. What you get here is one operator’s current workflow, sequenced and explained, with the trade-offs named out loud. Meta’s ad rules keep shifting, and staying inside the platform’s policies and the FTC’s advertising guidance matters more than any single hack. If you already run profitable accounts at scale, this will overlap with what you know.
Who Paid Ads Playbook Is For
Paid Ads Playbook is built for small business owners and marketers who run, or want to run, Meta ads and want a repeatable process instead of guesswork. It is not for anyone hunting a done-for-you service or an agency to hand the account to. You do the work here. If your goal is to understand the machine yourself so you stop burning budget, this is aimed squarely at you.
Paid Ads Playbook: Common Questions Answered
What is Paid Ads Playbook Vol. II?
It is Ashley Brock’s 20+ hour course on running paid ads across Facebook and Instagram, covering targeting, creative, and conversion strategy in the order you would build a real campaign.
Who is the Ashley Brock course for?
Small business owners and in-house marketers who run Meta ads themselves. If you want a done-for-you agency instead, this is not that.
Is Paid Ads Playbook worth it?
If you are spending on Meta ads and mostly guessing, yes. The targeting and conversion sections alone can stop a lot of wasted budget. If you already scale accounts profitably, you will find less here that is new.
Is the Paid Ads Playbook legit?
Yes. Ashley Brock managed multi-million-dollar ad budgets for Fortune 500 brands, teaches at General Assembly, and founded her own Digital Marketing Academy in 2022. The credentials check out.
Is this Facebook ads course beginner-friendly?
It is step-by-step and assumes little, so a motivated beginner can follow it. Just expect to put in real hours across the 20+ hours of material.
Does it promise a certain ROAS or sales?
No. No honest ads course can promise a return. It teaches the method; your results depend on your offer, budget, and market.
Is Paid Ads Playbook Worth It?
For the person actively spending on Meta ads without a system, this one earns its place in our catalog. Brock’s edge is that she has run the budgets she teaches from, and it shows in how tightly the material is sequenced. Come in ready to work, not to watch. The Ashley Brock course rewards the people who build campaigns alongside it, and offers less to those hoping to skip the doing.
