Andrew Foxwell – AAA Program: Assessment, Action, Ascension

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Andrew Foxwell – AAA Program: Assessment, Action, Ascension

 

 

What You Get in Andrew Foxwell – AAA Program:

Phase One: Assessment

  • Phase 1: The Customer Assessment
  • Phase 1: Reporting Overview
  • Phase 1: Understanding The difference between Hard and Soft Metrics
  • Phase 1: Reporting Discussion Between Pros
  • Phase 1: Google Data Studio Supermetrics Reporting
  • Resources: Basic Financial Literacy for Clients
  • Resources: Reporting Worksheet Template One
  • Resources: Reporting Worksheet Template Two
  • Resources: Founders Membership Preview: Optimization Walkthrough
  • Resources For Beginners: How to Optimize Accounts Right Now
  • Resources: MER vs aMER Worksheet
  • Resources: Advanced Deep Audit of a Meta Account

Phase Two: Action

  • Phase 2: Full Funnel Set-up and Targeting Research
  • Phase 2: Placement Considerations and Technical Notes
  • Phase 2: How One Agency Thinks About Optimization
  • Resources: How to set a cost cap bid properly
  • Resources: Landing Page Inspiration
  • Resources: Website Teardowns and Audits with Kurt Elster (Interview)
  • Resources: 17 Quick Wins to Improve Your DTC Landing Page

Phase Three: Creative

  • Phase 3: Building and Sourcing Creative
  • Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
  • Phase 3: Creative Testing, Analysis and Scaling
  • Phase 3: Creative Reporting
  • Resources: How To Set Up A Creative Testing Structure
  • Resources: How To Get Influencers for UGC, A Playbook (Interview)
  • Resources: Mini-Masterclass: Why Humans Buy Anything
  • Resources: Creative Testing & Analysis Map
  • Resources: TikTok Spark Ads Instructions for Creators
  • Resources: TikTok Ads Best Practices 2022
  • Resources: TikTok Ads Safe Zone Template
  • Resources: IG Reels Ads Safe Zone Template
  • Resources: IG Stories Ads Safe Zone Template

Phase Four: Diversification

  • Phase 4: A beginners guide to TikTok Ads with Brad Klein
  • Phase 4: Google Performance Max and YouTube Ads
  • Phase 4: Email and SMS Basics
  • Resources: Google: Affinity Audiences for Brand Advertisers
  • Resources: TikTok Ads – Best Practices
  • Resources: TikTok Ads Mastery and Tips, with Cody Plofker
  • Resources: Google Ads Deep Account Audit – Live Walkthrough
  • Resources: Performance Max Resources

Phase Five: Tech Checks

 

  • Phase 5: Pixel Check-up
  • Phase 5: Understanding Aggregated Event Measurement (AEM)
  • Phase 5: Conversion API (CAPI) Check Up
  • Phase 5: Catalog Set-up.mp4
  • Resources: Meta Outage Notifications – Slack RSS Feed

 

 

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