A course by
Andrew Foxwell
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Instant Download
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Quality High-Quality Content
What you'll learn in Andrew Foxwell – AAA Program: Assessment, Action, Ascension
Assess customer metrics to improve targeting strategies.
Implement full funnel setups for effective marketing.
Source and build creative content for various platforms.
Diversify advertising through TikTok and Google Ads.
Conduct tech checks to ensure optimal campaign performance.
Utilize advanced reporting for data-driven decision making.
Course Description
Andrew Foxwell – AAA Program: Assessment, Action, Ascension
Phase One: Assessment
Phase 1: The Customer Assessment
Phase 1: Reporting Overview
Phase 1: Understanding The difference between Hard and Soft Metrics
Phase 1: Reporting Discussion Between Pros
Phase 1: Google Data Studio Supermetrics Reporting
Resources: Basic Financial Literacy for Clients
Resources: Reporting Worksheet Template One
Resources: Reporting Worksheet Template Two
Resources: Founders Membership Preview: Optimization Walkthrough
Resources For Beginners: How to Optimize Accounts Right Now
Resources: MER vs aMER Worksheet
Resources: Advanced Deep Audit of a Meta Account
Phase Two: Action
Phase 2: Full Funnel Set-up and Targeting Research
Phase 2: Placement Considerations and Technical Notes
Phase 2: How One Agency Thinks About Optimization
Resources: How to set a cost cap bid properly
Resources: Landing Page Inspiration
Resources: Website Teardowns and Audits with Kurt Elster (Interview)
Resources: 17 Quick Wins to Improve Your DTC Landing Page
Phase Three: Creative
Phase 3: Building and Sourcing Creative
Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
Phase 3: Creative Testing, Analysis and Scaling
Phase 3: Creative Reporting
Resources: How To Set Up A Creative Testing Structure
Resources: How To Get Influencers for UGC, A Playbook (Interview)
Resources: Mini-Masterclass: Why Humans Buy Anything
Resources: Creative Testing & Analysis Map
Resources: TikTok Spark Ads Instructions for Creators
Resources: TikTok Ads Best Practices 2022
Resources: TikTok Ads Safe Zone Template
Resources: IG Reels Ads Safe Zone Template
Resources: IG Stories Ads Safe Zone Template
Phase Four: Diversification
Phase 4: A beginners guide to TikTok Ads with Brad Klein
Phase 4: Google Performance Max and YouTube Ads
Phase 4: Email and SMS Basics
Resources: Google: Affinity Audiences for Brand Advertisers
Resources: TikTok Ads – Best Practices
Resources: TikTok Ads Mastery and Tips, with Cody Plofker
Resources: Google Ads Deep Account Audit – Live Walkthrough
Resources: Performance Max Resources
Phase Five: Tech Checks
Phase 5: Pixel Check-up
Phase 5: Understanding Aggregated Event Measurement (AEM)
Phase 5: Conversion API (CAPI) Check Up
Phase 5: Catalog Set-up.mp4
Resources: Meta Outage Notifications – Slack RSS Feed