TL;DR: Close More Deals by Matt Ryder, CEO of 7th Level and founder of Sales Sniper, is a self-paced sales course built on four pillars: scripting, objection handling, tonality, and sales management. It teaches practical, non-pushy selling and a process you adapt to your own personality.
Close More Deals Without the High-Ticket Guru Tax
Serious sales training in the NEPQ and remote-closing space runs from a few thousand dollars into the five figures. Matt Ryder calls the gap between what those programs charge and what buyers receive the “guru tax”, a critique of a high-ticket market where much of the revenue goes to ads and overhead, not the curriculum.
This 2026 course is the skills-first alternative: self-paced, practical, and aimed at anyone who sells, new reps, working closers, founders, and sales managers. It teaches you to build a sales process that fits you, then practice it.
How This Sales Course Compares to NEPQ, Remote Closing & Certifications
Jeremy Miner’s NEPQ programs at 7th Level sit in the same methodology family, no coincidence, since Ryder is CEO of 7th Level. Cole Gordon’s 7-Figure Selling Academy centers on placing people into remote closing roles, while Paid Closer Certification tracks lean on the credential. Scattered Udemy courses fill the low end but rarely cohere into one curriculum.
Against that field, this program bundles a single four-pillar curriculum, teaches you to adapt the method to your personality rather than copy a fixed guru style, and includes a sales-management pillar most remote-closing programs skip.
What’s Inside: Verified Deliverables
This is a self-paced digital course: recorded, downloadable video lessons across the four pillars, plus working resources you can use the same day, with tonality lessons that draw on the same sales psychology and framing techniques behind persuasive delivery. The resources include:
- Sales scripts you can adapt to your own offer and voice
- Objection-handling frameworks for common buyer pushback
- Tonality and delivery training covering pacing and voice
- Sales-management SOPs and how-to documents for leading a team
Lesson and hour counts are not published, but the curriculum is structured rather than a loose pile of videos.
The Four Pillars Of The Curriculum
The curriculum is organized into four courses, each a pillar in its own right, that together cover the full sales cycle:
- Sales Scripting Course: building scripts from scratch and adapting them to the offer and the rep.
- Objection Handling Course: frameworks for working through objections without sounding pushy, a focus shared by dedicated advanced objection-handling training.
- Tonality Course: voice, pacing, and delivery, and how tone shapes persuasion, a cornerstone of NEPQ.
- Sales Management Course: SOPs and processes for leading a sales team.
Recurring skills cut across all four pillars: step-by-step closing, CRM farming, follow-up systems, and cold calling. As the American Psychological Association’s overview of persuasion notes, delivery and framing move outcomes as much as the words.
Who This Course Is For
This course is not for everyone. If you already run a mature sales org with documented playbooks, much of this is familiar. It is built for people earlier on the curve:
- New and aspiring reps or closers who want a skills foundation without the high-pressure stereotype.
- Founders and solo operators selling their own offers who need a repeatable process.
- Sales managers and team leads, served by the Sales Management pillar most remote-closing courses skip.
Prior sales experience is not required, and reps who want a deeper science-based foundation can later explore The Master Closer Trilogy. Results depend on your practice, offer, and market, the course gives you the method.
About Matt Ryder
Matt Ryder is CEO of 7th Level, the company behind the NEPQ (Neuro-Emotional Persuasion Questioning) methodology, and founder of Sales Sniper, a consultancy on Australia’s Gold Coast. He created the “F The GuRus” training this product draws from, and is a former serviceman who reports roughly twelve years in full-time sales.
His self-reported track record includes seven figures in commissions, the creator’s claim, not a promise of what you will earn. The philosophy is consistent: selling reframed as a pleasant conversation with people you care about, an outlook that runs through the whole curriculum.
The Bottom Line On Close More Deals
This is a coherent, four-pillar, self-paced course from the CEO of the NEPQ company, focused on practical selling skills at an accessible price. It will not hand you a result, but it gives you a clear method to practice.
What is this course and who is it for?
A self-paced sales course by Matt Ryder built on four pillars: scripting, objection handling, tonality, and sales management. It suits reps, closers, founders, and sales managers.
Is it worth it?
The curriculum is structured and priced well below high-ticket alternatives, but value comes from applying the material consistently. Outcomes vary with your effort and market.
Is it legit?
Yes, a real course from Matt Ryder, CEO of 7th Level and founder of Sales Sniper. Independent reviews are limited and earnings figures are self-reported, so judge it on the curriculum.
What makes this program different from other sales training?
One four-pillar curriculum that includes a sales-management pillar most remote-closing programs skip, and teaches you to adapt the method to your own personality.
Is the Matt Ryder sales course the same as Jeremy Miner’s NEPQ?
Not the same product. The methodology overlaps since Ryder is CEO of 7th Level, but this is Ryder’s own “F The GuRus” training.
Is this live coaching or a community?
No. Self-paced recorded training plus downloadable resources only, no live calls, weekly coaching, or community access.
