Author
Caleb Kruse Media Buying Masterclass
The Caleb Kruse Media Buying Masterclass is a comprehensive, hands-on course offered by Caleb Kruse that will teach you the steps of planning, launching, testing, and scaling Meta ads using an organized structure. You should expect things like clean testing, lower CPA, and a scalable plan driven by data.
Who this is for
This is for business owners that run their own ads. This is for marketers that work in-house and need a repeatable process. This is for freelancers and agency buyers that want to scale their client accounts. If you typed Facebook ads course with a narrow purpose, it should be obvious this course is for you.
What you will learn
You are setting up your ad accounts and pixels correctly. You are paying attention to compliance while not getting ourselves in trouble with the policies. You are structuring campaign-level reports that are clean. You are writing clear ad copy. You are planning creative tests that actually work.
You are understanding delivery and the Facebook algorithm. You are choosing bidding methods with purpose. You are avoiding the common targeting mistakes. You are reading what your metrics are telling you, and making prudent decisions whether to cut or cut. You are creating a straightforward scalable plan with budgets, caps, and rules.
What you get
The course consists of over 10 hours of lessons, and 40+ videos that outline step by step. You get templates for your campaigns, ad builds, and creative testing. You will also receive custom GPTs for a quicker and easier process for researching and writing hooks, plus automating workflow. You will receive creative libraries and a masterclass in creative theory. You will learn the structure of data analysis with real examples. You will learn tips that will help you with structure and controls in order to scale. You will receive lifetime access to every lesson and tool, and have community access to a private group.
Included resources:
Top Ads Style dynamic sheet, Viral Hooks dynamic sheet, Meta setup checklist, Meta campaign builder template, Glossary of Meta ads terms, Ad testing phases blueprint, UGC how to cheat sheet, and several ad copy framework libraries.
About this Caleb Kruse course
The Caleb Kruse Media Buying Masterclass is taught by Caleb Kruse, a media buyer and creative strategist with reputable experience managing campaigns across either ecommerce, or information products. You will learn real processes you will be able to apply right away.
How it helps
Implement a phased testing plan and provided setup checklists. Implement clear scaling rules. Implement Custom GPTs and sheets to speed creative iteration. Implement needed organization of everything you do so that you can execute faster. In this industry, results vary, but reputably this system helps lower CPA and provide stability.
FAQ
What is the Caleb Kruse Media Buying Masterclass?
A step-by-step system for Meta ads implementation with templates, rules, and support.
Is this beginner friendly?
Yes. You start with the setup and policy, then move into testing and scale.
Will it help if I already run ads?
Yes. Use the testing plan and scale rules with your current campaigns to assume more stability and lower CPA.
How long do I have access?
You will be able to access the lessons, templates, Custom GPTs, and community for whatever duration you like.
What is included?
Meta Ads Manager, the provided sheets, templates, and the Custom GPTs that have yet to be made available.
What is included in this Caleb Kruse course?
Lessons, templates, libraries of creative, Custom GPTs, and the community ( Private Facebook group access).
Enroll in the Caleb Kruse Media Buying Masterclass today and get lifetime access to ongoing lessons and weath of templates, Custom GPTs, and private community. This Caleb Kruse course is designed to enable you to run cleaner tests, and smarter scale.
