Author
The Analytics For SEO course by Marco Gioardano is a comprehensive 30+ hour masterclass that teaches you to leverage Google Search Console, GA4, Python, SQL, and BigQuery for advanced website auditing, data analysis, and SEO optimization.
This technical course equips SEO professionals, data analysts, and marketing teams with the exact frameworks, code, and strategies to extract actionable insights from analytics data, identify optimization opportunities, and scale organic growth.
Whether you’re auditing a single website or managing enterprise-level traffic, the Analytics For SEO course provides the step-by-step system and hands-on training to transform raw data into competitive advantage and measurable SEO results.
What You Get in the Analytics For SEO Course
- Complete lifetime access to the full Analytics For SEO course curriculum
- Expert instruction from Marco Gioardano, a leading technical SEO analyst
- 30+ hours of video tutorials, code notebooks, and hands-on demonstrations
- Interactive workbooks, scripts, and frameworks for immediate implementation
- Access to a private community for support, questions, and networking
Course Curriculum Inside Marco Gioardano’s Analytics For SEO Course
Module 1: Getting Started With Analytics
- Fundamentals, rules, and best practices
- What tools you need and how to install them (Data + Notebooks included)
- Python 101 crash course for beginners
- Virtual environments and project management
- Google Search Console essentials and setup
- Google Analytics 4 fundamentals and mastery
Module 2: Website Auditing – The 8-Step Framework
- Extracting and loading data from GSC & GA4 APIs
- Data inspection, profiling, and quality checks
- Cleaning and understanding raw data
- Grouping and aggregating data for insights
- Reshaping data for analysis and visualisation
- Analysing and classifying top pages and queries
- Content decay and traffic analysis techniques
- Internal linking audits and optimisation strategies
- Detecting cannibalisation issues automatically
- Integrating other data sources and classification
Module 3: Dealing with Big Websites + BigQuery/SQL
- Tools and best practices for large-scale websites
- BigQuery and the power of SQL for massive datasets
- Introduction to SQL and basic concepts
- Advanced SQL techniques and optimization
- Using Polars and DuckDB for datasets 20GB+
- GA4 in detail with advanced modeling
- GA4Dataform: Shortcut for data modeling
- CTR analysis and optimization
Module 4: How to Create Effective Reports
- How to create beautiful plots and visualizations
- The DataViz rules for impactful reporting
- Looker Studio mastery for Google Analytics
- Reporting operations and best practices
Module 5: Additional Use Cases
- SERP analysis and competitive tracking
- Custom integrations and advanced analytics
Who This Course is For
- SEO professionals wanting to level up with technical skills and data mastery
- Marketing agencies ready to deliver data-driven insights to clients
- Data analysts transitioning into SEO and organic growth roles.
- Technical marketers needing Python, SQL, and BigQuery expertise
- In-house teams building proprietary SEO analytics systems
Why Marco Gioardano’s Analytics For SEO Course Works
Most SEO courses teach surface-level analytics or generic marketing hacks. The Analytics For SEO course by Marco Gioardano goes deeper—teaching actual data science, engineering, and the technical frameworks used by enterprise SEO teams. You learn not just the “what,” but the “why” and “how”—with real code, real data, and real-world applications that drive measurable results.
Real Results
Students of the Analytics for SEO course report:
- Complete website audits are done in hours instead of weeks
- Ability to identify content gaps, cannibalization, and optimization opportunities
- Custom dashboards and reports that impress clients and stakeholders
- 10x productivity gains through automation and scripting
- Confidence in handling large datasets and complex analytics challenges
FAQ
Q: Do I need coding experience for this course?
A: No. The Analytics For SEO course covers Python 101 and SQL basics from the ground up—perfect for beginners.
A: No. The Analytics For SEO course covers Python 101 and SQL basics from the ground up—perfect for beginners.
Q: Can I use this course if I don’t have BigQuery access?
A: Yes. You’ll learn DuckDB and Polars as alternatives for large datasets.
A: Yes. You’ll learn DuckDB and Polars as alternatives for large datasets.
Q: Is this course suitable for agencies?
A: Absolutely. Agencies use this course to build proprietary analytics systems and deliver white-label reports.
A: Absolutely. Agencies use this course to build proprietary analytics systems and deliver white-label reports.
Q: How much time do I need to complete the course?
A: 30+ hours of content, but you can work at your own pace and refer back anytime.
A: 30+ hours of content, but you can work at your own pace and refer back anytime.
Q: Will I get code and templates in the course?
A: Yes. Every module includes ready-to-use Python scripts, SQL queries, and Jupyter notebooks.
A: Yes. Every module includes ready-to-use Python scripts, SQL queries, and Jupyter notebooks.
Ready to Master SEO Analytics?
Enroll in the Marco Gioardano – Analytics for SEO course today. Get immediate lifetime access to all modules, code notebooks, community support, and the technical foundation you need to build a career in data-driven SEO.
