TL;DR: Ads 2 AI by Mike Rhodes teaches Google Ads pros, agencies, and freelancers to build AI systems instead of billing hours. It bundles 8020brain and Agency Brain plus 40+ ready-to-go skills for Claude Code and Cowork. Rhodes created the PMax Script he reports is used by 16,600+ agencies.
Who Is Mike Rhodes and Why Ads 2 AI Works
Mike Rhodes is the CEO and founder of WebSavvy and AgencySavvy. He co-authored The Ultimate Guide to Google Ads, a best-seller in the paid-search world. His Melbourne agency WebSavvy has run campaigns globally since 2006 and is one of Australia’s largest independent Google agencies. He also built the PMax Script, which he reports is used by 16,600+ agencies. That track record is the strongest reason Ads 2 AI is worth a look.
What Ads 2 AI Teaches
Ads 2 AI is built for Google Ads pros, agencies, and freelancers who want to automate with AI. It bundles two systems: 8020brain, a single-person setup, and Agency Brain, a multi-user version for teams. Around those sit 40+ ready-to-go skills that work with Claude Code and Cowork. The through-line is a shift most agency owners feel but few act on – moving from selling hours to building systems that do the work for you. If you already run Performance Max campaigns, the automation angle will click fast.
From Selling Hours to Building Systems
Here is the core idea, and it is worth sitting with. Most agencies price by the hour, which caps income and burns people out. Rhodes argues the AI moment changes that math. Instead of billing time, you build systems – the skills, the prompts, the brains – that handle repetitive Google Ads work. It is a business-model argument as much as a technical one.
The AI Skills and Community
The 40+ skills are the practical core. Each is a ready-to-go building block for Claude Code, so you are not starting from a blank prompt.
Around the material sits a community of agencies and freelancers working through the same shift. That community is native structure, not a tacked-on extra. In 2026, with AI tooling changing monthly, the people-in-the-same-boat angle is arguably as useful as the skills themselves.
Who Ads 2 AI Is For
This is for agency owners, freelancers, and Google Ads pros who already run campaigns and want AI to carry more of the load. It is not for total beginners. If you have never built a Google Ads campaign, you will spend more time decoding the workflows than using them. You need some ads background to get the payoff. Come in with client work already on your plate and the systems have something to bite into.
Ads 2 AI: Common Questions Answered
What is Ads 2 AI?
Ads 2 AI is Mike Rhodes’ system and community for using AI to run Google Ads. It bundles the 8020brain and Agency Brain setups with 40+ skills built for Claude Code and Cowork.
Who is Ads 2 AI for?
Agency owners, freelancers, and Google Ads pros who want to automate campaign work with AI. Not for people with no paid-search background.
Is Ads 2 AI worth it?
If you run Google Ads for clients and spend hours on repetitive setup, yes. The 40+ skills and the two brains do the heavy lifting, and the business-model shift is the part most likely to reframe how you price.
Is Ads 2 AI legit?
Yes. Mike Rhodes co-authored The Ultimate Guide to Google Ads and built the PMax Script he reports is used by 16,600+ agencies. This is a working practitioner, not a faceless course.
Do I need to know Google Ads already?
Yes, some background. The material assumes you can run campaigns; it teaches you to automate them, not to start from zero.
Does it need Claude Code?
The 40+ skills are built for Claude Code and Cowork, so you get the most out of Ads 2 AI when you use those tools.
Is Ads 2 AI Worth It?
For working Google Ads pros and agencies, this lands well. You are getting a practitioner’s automation playbook plus the systems to run it, from someone with a real agency and a script 16,600+ teams reportedly rely on. Skip it if you are new to ads. But if selling hours is capping your agency, the systems angle earns its place. Educational material only, with no income promise.
