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Master the 4×4 Email System That Generates 7-Figure Results
TL;DR: The 7-Figure Email Machine is a comprehensive email copywriting course created by Tanner Henkel and Jerrod Harlan that teaches their proven 4×4 email system for direct response marketing. Includes 5 core training modules, over-the-shoulder writing sessions, A-list copywriter interviews, the PWAT writing method, and a million-dollar email swipe file.
Want to write emails that actually convert? The 7-Figure Email Machine delivers the exact email copywriting framework used by top direct response marketers to generate consistent sales from email lists. Unlike generic email marketing certification programs, this course focuses on the psychology and practical techniques that turn subscribers into buyers. Whether you’re a freelance copywriter charging per email or a business owner monetizing your list, Tanner Henkel and Jerrod Harlan’s 4×4 system gives you a repeatable process for crafting high-converting email copy.
Looking for more direct response training? The Advanced Direct Response Editor Training complements the 7-Figure Email Machine curriculum perfectly.
Complete 7-Figure Email Machine Program Breakdown
Module 1: The Secret Selling Power Behind the 4×4 System
Understand the deep psychological reasons these short, straight-to-the-point emails outperform long-form alternatives. Learn the #1 needle mover of every email creative and the 2 things you MUST do before writing any email to eliminate writer’s block and convert skeptical readers.
Module 2: Over-the-Shoulder Angle Development
Watch Tanner and Jerrod develop three winning email angles from scratch in real-time. See exactly how professional email copywriters approach blank pages and turn them into profit-generating campaigns.
Module 3: From Rough Draft to A-List Quality
Transform rough drafts into polished email copy that rivals the best in the industry. Master attention-grabbing From Names and subject lines that dramatically improve open rates and conversions.
Module 4: The 4×4 Testing System
Turn good email copy into unbeatable controls through systematic testing. Learn which small changes create the biggest impact on revenue, often overlooked by most marketers.
Module 5: Live PWAT Writing Session
Observe a complete email written using the million-dollar PWAT writing system in less than 39 minutes. This live session with a freelance copywriter demonstrates exactly how to apply the 7-Figure Email Machine framework in real client work.
For foundational copywriting skills, consider KopyWriting Course by Neville Medhora as a companion resource.
Exclusive A-List Copywriter Interviews
The 7-Figure Email Machine includes five in-depth interviews with copywriters who charge $5,000+ per hour for their expertise:
- Jimmy Parent – Direct response genius and “persuasion scientist” shares his psychological approach to email
- Justin Goff – Built a supplement company from $0 to $23 million in three years using email marketing
- Kim Krause Schwalm – 20-year veteran behind some of the longest-running direct mail controls
- Joey Percia – Lead email copywriter at Natural Health Sherpa, one of the industry’s top publishers
- Dan Ferrari – Regarded as one of the best active copywriters in the direct response space
Who Should Take the 7-Figure Email Machine Course?
The 7-Figure Email Machine is designed for ambitious marketers ready to master direct response email:
- Freelance copywriters wanting to add email as a high-paying service (charge $250-$1,000+ per email)
- Business owners with email lists who want to maximize revenue per subscriber
- Marketing managers responsible for email campaign performance and ROI
- Aspiring copywriters looking for a proven system to fast-track their career
- Anyone currently struggling with low open rates, poor conversions, or writer’s block
Explore other email marketing approaches with Kyle Milligan’s Email University for additional perspectives.
Who the 7-Figure Email Machine Is NOT For
To be transparent, 7-Figure Email Machine isn’t the right fit if you:
- Want to learn general email platform setup (Klaviyo, Mailchimp, etc.) rather than copywriting
- Expect results without practicing the frameworks on real campaigns
- Are looking for story-based or long-form email formulas exclusively
- Already have a proven email system generating consistent 7-figure results
What’s Included in Your 7-Figure Email Machine Package
- 5 comprehensive training modules (9.55 GB of content)
- 5 exclusive A-list copywriter interviews (valued at $5,000+/hour each)
- The PWAT writing system demonstrated live
- 4×4 testing framework for optimization
- Million-dollar click-driver email swipe file
- “We’ll Do It Live” email critiques
- Bonus: How to earn $10,000-$20,000 from a single email
- Email bomb prevention and recovery strategies
About Tanner Henkel and Jerrod Harlan
Tanner Henkel and Jerrod Harlan are direct response copywriters who have written emails generating millions in revenue for clients across multiple industries. Tanner has personally earned five-figure bonuses for individual emails, demonstrating the earning potential of their methods. Together, they’ve distilled their combined experience into the 7-Figure Email Machine system, making A-list email copywriting accessible to practitioners at any level. For accelerating your overall copywriting speed, explore High-Speed Copywriting by David Garfinkel.
Why Choose 7-Figure Email Machine Over Other Email Courses?
Unlike broad email marketing courses that focus on automation and platform features, 7-Figure Email Machine teaches the direct response copywriting that actually sells. You’re not learning which buttons to click—you’re learning how to write words that generate revenue. The included A-list interviews alone provide perspectives worth thousands of dollars, and the PWAT system gives you a framework for writing profitable emails in under an hour. For those looking to expand their email skills further, check out the Full Stack Email Marketer program.
7-Figure Email Machine Review: FAQs
What is the 7-Figure Email Machine and who created it?
The 7-Figure Email Machine is an email copywriting course created by direct response professionals Tanner Henkel and Jerrod Harlan. It teaches the 4×4 email system for writing short, high-converting emails for direct response marketing lists.
Do I need copywriting experience to benefit from 7-Figure Email Machine?
No prior experience is required. The 7-Figure Email Machine course covers fundamentals like the “2 things you MUST do before writing” while also providing advanced strategies from the A-list interviews. Both beginners and experienced copywriters will find valuable techniques.
How long does it take to write an email using the PWAT system?
Module 5 demonstrates writing a complete email in under 39 minutes using the PWAT framework. With practice, most students can produce quality email copy in well under an hour.
Can I use 7-Figure Email Machine techniques as a freelance email copywriter?
Absolutely. The course specifically covers how to price email copywriting services ($250+ per email minimum) and includes strategies for landing five-figure projects. Many students use these skills to build profitable freelance businesses.
What makes the 4×4 system different from other email formulas?
The 4×4 system focuses on short, direct emails that use psychological triggers rather than long stories or personality-driven content. It’s designed for direct response contexts where the goal is immediate action, not relationship building.
Is the 7-Figure Email Machine swipe file actually useful?
Yes, the million-dollar click-driver swipe file contains proven emails that have generated significant revenue. Unlike generic swipe files, these are curated examples of the 4×4 system in action across various niches.
Start Writing Emails That Actually Convert
Email remains the highest-ROI marketing channel, but only if your copy converts. The Tanner Henkel and Jerrod Harlan 7-Figure Email Machine course gives you the exact frameworks, psychology, and techniques used by A-list copywriters to turn email lists into revenue machines. Stop sending emails that get ignored and start writing copy that commands attention, triggers action, and generates seven-figure results. Enroll now and transform your email marketing with the 7-Figure Email Machine system.
