Advanced Direct Response Editor Training
Master the Art of Direct Response Video Editing with Industry Expert Jon Reyes
Are you a video editor looking to specialize in Direct Response Marketing? Or you’re a marketer aiming to create high-converting video ads.
The Advanced Direct Response Editor Training course, led by Jon Reyes, with over a decade of experience in Direct Response Marketing, is designed to turn you into a pro.
What You’ll Get
Module 1: Course Overview
Meet your instructor, Jon Reyes, and get an overview of the course, setting the stage for your journey into Direct Response video editing.
Module 2: Direct Response 101
- What is Direct Response?: Understand the basics and importance of Direct Response Marketing.
- Branded Advertising vs. Direct Response: Learn the key differences and why Direct Response is crucial for ROI.
Module 3: Pre-Requisites to Video Editing
- Getting Started: Know what you need to begin your video editing journey.
- Roles & Responsibilities: Understand your role as a Direct Response Video Editor.
- Performance Creative Levels & Stages: Master the 5 levels and stages of creating a performance ad.
Module 4: Mastering Mental & Creative States
- Developing States: Learn the three mental states to cultivate for optimal performance.
- Flow State: Discover how to enter the flow state for enhanced creativity.
- Finding Inspiration: Know where to look for creative sparks.
- Editorial Excellence: Receive 7 tips to refine your editing skills.
Module 5: Product & Customer Research
- Product Benefits & Features: Understand your product inside out.
- Customer Research: Know your audience’s needs and preferences.
- Awareness & Sophistication Levels: Gauge your customer’s awareness and sophistication levels for targeted messaging.
Module 6: Performance Ad Creative
- The Truth about Performance Ads: Uncover what really makes a performance ad tick.
- Video Ad Frameworks: Learn various frameworks to structure your video ads.
- Hook Types: Master the three types of hooks to grab attention.
- Video Ad Types: Explore the seven different types of video ads for varied campaigns.
Module 7: Asset Management
- Organizing Media Assets: Learn effective ways to manage your digital assets.
- Digital Asset Manager: Create a digital asset manager for streamlined operations.
- Using Drive Stream: Master the use of Drive Stream for efficient asset management.
Module 8: Editing Video Ads That Sell
- 11-Step Editing Process: Follow a comprehensive 11-step process for editing video ads.
- Modular Clips & Timeline: Learn how to create modular clips and assemble your timeline.
- Titles, Effects, Colors & Overlays: Add the finishing touches to make your video pop.
- Voice Overs & Hook Variations: Master voice-over editing and create multiple hook variations for testing.
Bonus #1: Live Training
Get live training updates, upcoming templates, and a Q&A session to enhance your editing skills in 2023.
Bonus #2: Scripts, Guides & Cheat Sheets
Receive ready-to-use video ad script templates from Jon Reyes’ own creative agency.
Why Choose This Course?
- Expert-Led: Learn from Jon Reyes, a seasoned professional with over 10 years in Direct Response Marketing.
- Comprehensive Curriculum: Covering everything from the basics to advanced techniques.
- Practical Skills: Gain hands-on experience through real-world examples.
- Resource-Rich: Benefit from bonus materials like live training and script templates.
- Lifetime Access: Revisit the course anytime you need a refresher.
Don’t miss this chance to become a master in Direct Response video editing.
Enroll in the Advanced Direct Response Editor Training course today!
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