Learn the Value Proposition Canvas methodology, used by millions of business practitioners worldwide
Turn fluffy discussions into practical artefacts
Create a shared language around value propositions
Pairs with the Business Model Canvas methodology
Here’s what you get…
Proven methodology introduced in our global best-selling book Value Proposition Design.
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
Unlimited access to 44 videos and over 7.5 hours of learning content that doesn’t expire.
…and how you’ll apply it immediately
You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let’s see how you can too.
Can you clearly explain your idea? – Map your Value Proposition
We’ll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.
Why would customers care about your idea? – Check for Fit
Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!
How do you stack up? – Assess the Competition
Even if your idea connects well with customers, the competitive market could crush it. It’s time to assess the competition and decide where to compete or differentiate.
What should you change and how? – Improve your Idea
By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We’ll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.
Are you setting yourself up for a costly failure? – Test and Derisk
Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We’ll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You’ll better understand what will work, what won’t, and how to proceed with confidence.
Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you’ll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.
Go beyond the book
We’ve found a more effective way to turn you into a proficient practitioner of the canvas. Whether you’ve read the book or not, you’ll get more with the course.
While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.
Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need it.
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.
Real-world examples of techniques you can apply tomorrow
This new online course incorporates battle-tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.
Learn the methodology used by the biggest corporations and consultants
One methodology, a wide range of practical applications
Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to onboarding new employees and fostering innovative thinking across all levels.
Create new business models and value propositions to build new growth engines.
Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Better understand the business model and how to sell their value propositions to various customer segments.
To enable understanding of business models among all employees and foster innovative thinking.
Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.
Created by world-renowned business model innovators
Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.
Dr. Alex Osterwalder
Entrepreneur, speaker and business theorist
Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.
Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
Dr. Yves Pigneur
Professor at the University of Lausanne
Dr Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.
He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d’Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall bestsellers Business Model Generation and Value Proposition Design.