TL;DR: Matias Perelli’s Million Dollar Email Flows breaks down 15 Klaviyo flows his agency Email Engineers use for ecommerce clients. Includes loading instructions, send timing, email counts by store size, and psychological triggers. Bonus AI Flow Strategizer credit.
Why Million Dollar Email Flows Lands in a Crowded Klaviyo Market
The Klaviyo flow course shelf is busy. Chase Dimond covers fundamentals at scale through the Ecom Email Certified program. Magnet Monster leans on retention frameworks. Christian Davis runs the DTC flow playbook angle in his Full Stack Email Marketer course. So why pick Matias Perelli?
Perelli runs Email Engineers, a Klaviyo-only agency. Million Dollar Email Flows isn’t a generalist’s overview – it’s the actual flow stack his team installs for paying clients, comparable to the systems taught in 7-Figure Email Machine. The depth shows in the small choices: how many emails to send a 10k-subscriber store versus a 200k-subscriber store, when to throttle a flow, which behavioral trigger to layer on top.
What Million Dollar Email Flows Actually Teaches
Fifteen flows, broken down one by one. Welcome series. Browse abandonment. Cart abandonment. Post-purchase. Win-back. Sunset. VIP segments. Each comes with Klaviyo loading instructions, timing guidance, and the psychological trigger Perelli uses to push opens.
He calls some of these “secret tactics” – that’s his framing. In practice they are timing tweaks and conditional splits most agencies guard, similar to what the Magnet Monster Klaviyo course covers from a retention angle. Useful, but not magic. If you have already built five-figure flows in Klaviyo, you’ll find roughly a third of this familiar. The other two-thirds is where the value sits.
Who Million Dollar Email Flows Is For (and Who It Isn’t)
Built for ecommerce operators, freelance email marketers training through the 10k Email Freelancer Bundle, and small agencies who want a flow stack they can ship next week. The Klaviyo-loading walkthroughs assume you already have an account and a basic list – this is not an email marketing 101 course like Sara Noel’s Email Marketing Chapter.
Skip it if your store runs on Mailchimp, Omnisend, or Klaviyo competitors. Skip it if you need live coaching – Perelli’s agency offers that separately. Not included with this download: 1:1 calls with Email Engineers, ongoing Slack access, or a Klaviyo certification. Buy direct from Email Engineers if you need those.
Student Feedback on Million Dollar Email Flows
Three students whose feedback is published on the sales page: Emm L. credits the welcome flow rebuild for lifting first-purchase revenue. Jeppe S. reports the post-purchase sequence cut his rate. Kevin F. used the AI Flow Strategizer credit to draft a sunset flow in under an hour.
Worth noting: these are creator-supplied testimonials. The 2026 ecommerce email benchmarks published by university research groups back the general claim that flow revenue outpaces campaign revenue for most stores – Perelli’s framing aligns with that.
Million Dollar Email Flows: Common Questions Answered
Is Million Dollar Email Flows worth it?
At $597 direct, it depends on whether you ship Klaviyo flows for clients or your own store. At UDCourse’s $29, the loading instructions and timing tables earn it back on the first flow you rebuild.
Is Million Dollar Email Flows legit?
Yes. Matias Perelli is the public founder of Email Engineers and the course is sold openly from his site. UDCourse lists the same files at a lower price point.
Do I need a Klaviyo account first?
Yes. The walkthroughs are inside Klaviyo. A free Klaviyo account works for learning, but a paid plan is needed to send.
Does the AI Flow Strategizer bonus still work in 2026?
The bonus is a credit redeemable on Perelli’s tool. Availability depends on his platform – confirm directly before relying on it.
How current is the material?
Flows reflect Klaviyo’s current segmentation and conditional split features as of the most recent update. Core flow logic carries forward.
Verified Deliverables
Course: Million Dollar Email Flows by Matias Perelli
Creator: Matias Perelli, founder of Email Engineers
Total Content: 15 flow breakdowns, Klaviyo loading instructions, timing tables, psychological trigger guides, AI Flow Strategizer bonus credit
Format: MP4 video, PDF
Access: Instant digital download
