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Maja Voje – GTM Masterclass course
The Maja Voje GTM Masterclass course is a step-by-step Go-To-Market (GTM) training program designed to help founders, marketers, and business leaders craft winning strategies, position themselves in competitive markets, and launch products profitably. Unlike generic business guides, this program combines frameworks used by 1,000+ companies with practical exercises and real case studies to help you build a GTM plan that drives traction and long-term growth.
Who is Maja Voje?
Maja Voje is a recognized growth strategist and GTM expert, trusted by global companies and startups alike. With years of experience helping organisations scale, she brings a proven methodology that has been stress-tested across industries. The Maja Voje GTM Masterclass course is the culmination of her hands-on work with entrepreneurs who require clarity, focus, and a blueprint for achieving market success.
What You’ll Learn in the GTM Masterclass
This masterclass is structured into five focused modules that walk you through the entire GTM Masterclass
Module 1 – Building Your GTM Compass
You’ll create a simple, one-page GTM plan using the Power Hour framework (adopted by 1,000+ companies). This becomes your roadmap for testing, adapting, and refining your approach.
Module 2 – Navigating the Market
Learn segmentation frameworks, persona templates, and validation methods to define your ideal market. Maja Voje emphasises real personas based on data, not stereotypes, so you can launch quickly, profitably, and then expand strategically.
Module 3 – Positioning & Messaging
Discover how to position your product apart from competitors, build a compelling narrative, and craft messaging that resonates. You’ll gain a positioning framework to guide your marketing team in creating websites, ads, and copy that convert.
Module 4 – Pricing & Offers
Before setting prices, you’ll learn how to test willingness to pay. This ensures you design offers customers love while maximizing profitability. You’ll explore strategies for pricing based on adoption goals vs. profit goals, and how to validate offers before launch.
Module 5 – GTM Motions & Case Studies
Choose your first GTM Masterclass motion to spark traction and growth. Maja also shares case studies from both fast- and slow-growing companies, illustrating exactly how GTM Masterclass strategies are executed in real-life scenarios. By the end, you’ll know which motions will help you scale with confidence.
Benefits of the Maja Voje GTM Masterclass course
- Clarity: Build a one-page GTM plan you can refine as you grow.
- Focus: Identify the right market segment and personas with data-backed methods.
- Positioning Power: Learn how to craft a narrative that makes your brand stand out.
- Profitability: Test pricing before launch to maximize adoption and profit.
- Scalability: Choose GTM motions proven to generate traction and scale sustainably.
- Real-World Insight: Apply strategies tested by 1,000+ companies and validated in real markets.
For entrepreneurs seeking to refine their business fundamentals, this course complements Luisa Zhou – Clients Come To Me, which focuses on SEO-driven client acquisition.
Who Is This Course For?
The Maja Voje GTM Masterclass course is designed for:
- Founders preparing to launch new products or services.
- Marketers seeking a structured approach to GTM strategy.
- Business leaders aiming to reposition their company in competitive markets.
- Startups looking for traction and established companies planning expansion.
Why Choose the Maja Voje GTM Masterclass?
Most courses on product launches provide theory without execution. Maja Voje offers a practical GTM framework that real companies have tested. The course provides you with templates, tools, and case studies that you can apply immediately.
If you’re serious about GTM strategy, this training complements growth-focused programs like Melissa Yeager – Balanced Branding and Nina Clapperton – Profitable Part-Time Blogger, offering a full spectrum of brand, marketing, and market-entry skills.
FAQ – Maja Voje GTM Masterclass course
What is the Maja Voje GTM Masterclass course?
It’s a step-by-step Go-To-Market training program that teaches you how to build a GTM plan, position your brand, price your offers, and gain traction.
Who should take this course?
Founders, marketers, and business leaders who want a practical, structured approach to launching products and scaling growth.
What makes this course unique?
Maja Voje provides real-world frameworks, persona validation, and case studies, not just theory. It’s designed for execution.
Does the course cover pricing strategy?
Yes. Module 4 shows you how to test willingness to pay, optimise for adoption or profit, and validate offers before launch.
What outcomes can I expect?
By the end, you’ll have a tested GTM plan, clear positioning, validated pricing, and a chosen GTM motion to drive growth.
Your Next Step
If you’re ready to master GTM strategy, the Maja Voje GTM Masterclass course gives you a proven system to launch profitably and scale with confidence.
Enroll today, explore our Business Strategy courses, and learn more About UDCourse — trusted by thousands worldwide for high-quality digital learning.
