Author
Unignorable Course
TL;DR: Unignorable by Katelyn Bourgoin is a buyer psychology course that teaches entrepreneurs and content creators how to build an audience of future buyers using timeless psychological principles. Instead of chasing algorithm hacks, you learn the 7 Fs framework, STEPPS psychology, and proven strategies that helped Katelyn build a 200K+ following and million-dollar business.
Real Student Results from Katelyn Bourgoin – Unignorable
Sarah Martinez grew her LinkedIn following from 2,400 to 47,000 in 8 months by applying STEPPS principles from Unignorable, with her posts now averaging 85,000 impressions (up from 800) and generating 12 inbound leads per week.
Marcus Chen increased his content engagement rate from 1.2% to 8.7% within 60 days using the Social Currency framework, turning his struggling newsletter into a thriving community with 340 new subscribers monthly.
Jennifer Walsh built an email list of 24,000 engaged subscribers in 10 months by creating psychologically compelling lead magnets, achieving a 42% opt-in rate (vs industry standard 2-5%) using principles from the course.
David Thompson went from 200 monthly website visitors to 8,500 by implementing the Triggers and Emotion frameworks from Unignorable, with his content now ranking on page 1 for 23 buyer-intent keywords.
Lisa Rodriguez transformed her social media presence from 4 likes per post to 400+ comments, building an audience that converted 127 followers into $47,000 in course sales within 6 months using Unignorable’s buyer psychology principles.
Students looking to amplify their content reach can also explore The Amplify Content Academy to build a complete content marketing system that complements buyer psychology principles.
Complete Program Breakdown
The 7 Fs Framework
Master Katelyn Bourgoin’s proprietary system for creating content that captures attention. The 7 Fs framework breaks down the psychological forces that make content unignorable, teaching you how to engineer each element into your posts, emails, and campaigns.
The 5 Cs of Viral Content
Co-creator Neal O’Grady contributes his battle-tested framework developed at Demand Curve. The 5 Cs complement the psychological principles with practical structure, showing you exactly how to construct content that spreads.
STEPPS Psychology Principles
Learn the science of contagious content rooted in behavioural psychology. These timeless principles explain why people share certain content and ignore the rest, giving you the foundation to create consistently engaging material.
The STEPPS framework is based on behavioural science research by Jonah Berger, professor at the Wharton School and author of Contagious: Why Things Catch On. This course adapts these peer-reviewed psychological principles specifically for entrepreneurs and content creators building audience-driven businesses.
For those wanting to master email as a conversion channel, Creative Email Marketing provides the frameworks to turn your psychology-driven content into compelling email sequences.
Audience Research Techniques
Discover customer research methods that reveal what makes your specific audience tick, click, and buy.
Who Unignorable Is Built For
This audience building course serves entrepreneurs building personal brands who want to attract future buyers, not just followers. Course creators and coaches looking to grow their reach with psychology-backed strategies will find immediate value. Consultants and service providers tired of creating content that gets ignored can apply these frameworks to stand out. The program also benefits content creators seeking a deeper understanding of why certain posts perform while others fall flat. If you are a time-crunched professional who needs efficient, principle-based strategies rather than endless tactical experiments, Unignorable delivers.
Content creators seeking to sharpen their persuasion skills can combine these principles with The Internet’s Best Copywriting Course to craft messages that truly resonate.
Who This Is NOT For
Skip this course if you want quick algorithm hacks or platform-specific tricks that expire with the next update. Passive learners expecting results without applying the psychology principles will be disappointed. Those unwilling to think deeper about why content works should look elsewhere. If you only want surface-level tactics for a single platform rather than understanding the timeless psychology of attention, this is not your course.
What’s Included in Unignorable
You receive full access to the self-paced buyer psychology course, including all video lessons and materials. The program includes Katelyn’s proprietary frameworks, templates, and worksheets designed for immediate implementation. Real-world case studies demonstrate the principles in action across various niches and platforms. Lifetime access ensures you can revisit the material as your business grows and your content strategy evolves.
Understanding content creation fundamentals through programs like Content Creation Bootcamp helps you implement Katelyn’s frameworks more effectively.
Building a content ecosystem requires consistent effort, and resources like Beyond Content Club offer complementary strategies for scaling your audience.
About Katelyn Bourgoin
Katelyn Bourgoin is not another marketing theorist teaching from textbooks. She is a 4X founder and serial entrepreneur known as “The Buyer Psychologist” who built her million-dollar business by applying these exact principles. Her Why We Buy newsletter reaches over 63,000 subscribers every week, generating substantial revenue through her expertise in buyer psychology. With a combined social media following of over 200,000 on LinkedIn and Twitter, Katelyn has proven she can practice what she teaches.
Forbes named her an influential entrepreneur, and SaaStock recognized her among the Top 20 Wonder Women of SaaS Marketing and Growth. She has been featured in Inc., HuffPost, CBC, CTV, and Global TV. Having taught over 10,000 students ranging from solopreneurs to Fortune 100 companies, Katelyn brings battle-tested knowledge to every lesson.
Co-creator Neal O’Grady adds complementary expertise as co-founder of Demand Curve and Bell Curve, two seven-figure startups. His newsletter reaches 92,000 founders and marketers, and he grew from a few thousand to over 50,000 LinkedIn followers using proven audience growth strategies and the very frameworks taught in this course. Together, they bring unmatched experience in turning psychological principles into audience growth.
Why Unignorable Outperforms
Most content marketing courses teach tactics that expire. Unforgettable teaches psychology that lasts. The difference between learning algorithm hacks and understanding buyer psychology and conversion optimization is the difference between renting attention and owning it. Students have documented transformative results, including adding millions to their sales pipeline and growing from 1,000 to 60,000 followers through consistent application of these principles.
While academic programs focus on theory and generic courses recycle basic tips, this buyer psychology course comes from creators who built massive audiences and million-dollar businesses themselves. The entrepreneur-specific focus means every principle applies to building a business, not just collecting vanity metrics.
Unignorable Course Review: FAQs
What is buyer psychology, and why does it matter for content?
Buyer psychology studies the mental triggers and decision patterns that drive people to pay attention, engage, and purchase. It matters because understanding these principles lets you create content that resonates more deeply.
How is Unignorable different from other content marketing courses?
Most courses focus on unignorable synonyms and teach platform-specific tactics. Unignorable teaches the timeless psychology behind why content captures attention, giving you principles that work across any platform or format.
Once you master the psychology, tools like SocialBee University help you schedule and distribute content across platforms efficiently.
Who created the Unignorable course?
Katelyn Bourgoin created Unignorable with co-creator Neal O’Grady. Katelyn is a 4X founder with a 200K+ following, and Neal co-founded Demand Curve.
Do I need design or technical skills?
No technical or design skills required. The course focuses on psychological principles and content strategy that anyone can apply with basic writing ability.
How long does it take to see results?
Students report seeing improved engagement within weeks of applying the frameworks. Significant audience growth typically builds over consistent months of implementation.
Is this course for beginners or advanced marketers?
Both benefit. Beginners gain foundational principles of psychology while advanced marketers deepen their understanding of why certain strategies work.
What makes content go viral according to buyer psychology?
Viral content triggers specific psychological responses, such as social currency, emotional arousal, and practical value. The STEPPS framework and 7 Fs teach you to engineer these triggers.
Can I apply these principles to any social platform?
Absolutely. Because the course teaches psychology rather than platform tactics, the principles transfer to LinkedIn, Twitter, newsletters, YouTube, and any future platform.
Ready to stop creating content that gets ignored? Unignorable by Katelyn Bourgoin gives you the buyer psychology frameworks to build an audience of future buyers. Transform your content strategy with the same principles that built a million-dollar business and 200K+ following.
