Author
Giulio Segantini – Cold Calling for Underdogs
Turn cold calls into conversions—even if you’re the underdog.
The Cold Calling for Underdogs course by Giulio Segantini is your no-fluff, no-excuses crash course in mastering the most nerve-wracking part of the sales process: the cold call.
Built especially for small business owners, freelancers, introverts, and self-starters, this course helps you win more business by focusing on mindset, structure, and objection-handling—not sales gimmicks.
Through 12 power-packed modules, bonus workbooks, quizzes, roleplay tools, and lifetime access to a private community, you’ll go from dreading outreach to confidently booking meetings and closing deals.
Whether you’re brand new to cold calling or looking to sharpen your edge, this training gives you the tools to become the confident, structured, high-converting cold caller you never thought you could be.
What Is Cold Calling for Underdogs?
The Cold Calling for Underdogs course is a tactical training system that teaches you how to handle the full cold call lifecycle—from preparing your mindset to navigating objections, qualifying leads, and closing the call with confidence.
Giulio Segantini is known for his relatable, results-focused sales coaching. He designed this course specifically for those who don’t fit the “sales bro” stereotype—but still want to win. You won’t find aggressive tactics or manipulative language here. What you will find is a repeatable, confidence-building system that works in the real world.
If you’ve ever felt uncomfortable making calls or unsure what to say, this course is your blueprint for breaking through that resistance.
What’s Included in the Course?
Here’s what you’ll find inside the course, module by module:
Module 1: Mindset
You can’t sell with a cluttered head. This foundational module helps you identify and overcome common fears around rejection and judgment so you can finally show up with confidence.
Module 2: The Opener
First impressions matter. Learn how to craft an authentic and attention-grabbing opening line that breaks the ice and lowers resistance in the first 10 seconds.
Module 3: The Pitch
Giulio teaches you how to deliver a short, sharp pitch that opens the door, not slams it shut. Focus on value, relevance, and curiosity, not hype.
Module 4: The Structure
Predictable results come from structured conversations. You’ll learn Giulio’s cold calling framework so you never feel lost or stuck mid-call again.
Module 5: Objections
The most crucial skill in sales is objection-handling. This module breaks down common cold call objections and shows you how to overcome them with empathy and confidence.
If you want to take this skill even deeper, consider pairing it with Bill Walsh – The Objection Box ELITE or Andy Elliott – Advanced Overcoming Objections for advanced objection mastery.
Bonus: Objections Workbook
Practice makes perfect. This fill-in-the-blank workbook will help you rehearse and refine your responses to every major objection until they become second nature.
Module 6: Qualifying Questions
Stop over-answering and start asking better questions. Giulio gives you smart, probing, qualifying questions to lead the conversation—and the prospect.
Module 7: (Dis)Qualifying
Time is your most valuable asset. Learn how to identify which prospects are worth pursuing and how to disengage from those who aren’t.
Module 8: One Last Question
A simple but powerful closeout question that flips hesitations into honest feedback—or surprise wins.
Module 9: Closing
You’ve handled objections, qualified them, and built trust—now what? This module teaches you how to close the call and lock in the next step confidently.
Want to refine your closing skills even more? See Andy Elliott – Elite Closing & Negotiating for advanced strategies.
Bonus Modules
The Gatekeeper
Learn how to navigate the most challenging roadblock in B2B calling—reaching the decision maker. This bonus module shows you how to bypass gatekeepers respectfully and efficiently.
Understanding Performance
You can’t improve what you don’t measure. Giulio walks you through how to track your cold calling metrics so you can make smarter adjustments and level up faster.
What Makes This Course Different?
The Cold Calling for Underdogs course stands out because it’s not made for the extroverted, high-pressure closer. It’s made for:
- Freelancers, coaches, and small business owners who are doing sales on their own
- Sales reps who feel stuck or overwhelmed by traditional sales culture
- Founders who want to book more calls but hate sounding salesy
You don’t need charisma or a “sales voice”—you just need the right structure, the right tools, and a willingness to practice.
Giulio’s unique coaching style is friendly, encouraging, and zero-BS. That’s why so many creators, solopreneurs, and underdogs trust him to help them find their voice and convert with confidence.
Community Access
You’ll also gain free access to Giulio’s private student community—a place to get answers to your questions, share cold calling wins, and connect with others on the same journey.
You’re not just buying a course—you’re joining a movement of real-world sellers who are doing cold calling differently.
Who Should Take This Course?
This course is ideal for:
- Coaches and consultants who want more sales calls
- Freelancers who want to land new clients with confidence
- SDRs, BDRs, and new sales reps who feel like “underdogs” in high-pressure teams
- Entrepreneurs who don’t want to rely on ads or inbound marketing only
It also pairs perfectly with strategy-based programs like Shannon Matson – High Ticket Sales System for scaling your offer once you’ve nailed your outreach.
What You’ll Achieve
By the end of this course, you will:
✅ Have a complete cold calling script tailored to your product or service
✅ Know exactly how to open, pitch, qualify, and close with confidence
✅ Be equipped to handle any objection thrown your way
✅ Build the resilience and rhythm that top sales pros use every day
✅ Spend less time overthinking and more time booking real sales conversations
Final Thoughts
Cold calling isn’t dead—it’s just broken for most people. And Giulio Segantini’s Cold Calling for Underdogs course is here to fix that.
It’s not about being aggressive or flashy. It’s about being real, being structured, and showing up with the confidence of someone who knows what to say—and when to say it.
Whether you’ve struggled with cold calls in the past or you’re just getting started, this is your chance to build a repeatable sales engine that works.
