TL;DR: KILLER eCommerce Email Campaign Ideas by Magnet Monster (taught by Wiehan Britz) is a 4-module, 23-lesson course on generating fresh DTC concepts at scale. The ideation framework was tested across 100+ DTC brands. Built for in-house email operators and agency teams who run out of campaign angles by week two.
What You Get Inside This Download
This download is 23 video lessons grouped into 4 modules, plus the prompt templates Wiehan uses for ChatGPT bulk ideation. The whole thing is structured around one problem: DTC brands burn through campaign ideas fast, and the second half of every quarter feels like a creative drought. This is the system Magnet Monster uses internally to keep a pipeline of fresh angles ready for any client.
You also get the persona and goal-mapping worksheets that turn one product into 15+ campaign hooks. No fluff lessons, no padded runtime.
The 4 Modules
Module 1 – Intro and framework. Wiehan sets up the ideation model and explains why most DTC calendars repeat the same 6 angles. Short, dense, no warm-up filler.
Module 2 – Generating the ideas. This is the meat of the course. ChatGPT bulk ideation prompts, then layering ideas across business goals, store types, and buyer personas. By the end you can take any product and spin out a month of campaign concepts in roughly 40 minutes.
Module 3 – Execution. Turning raw ideas into briefs your designer or copywriter can run with. Hook structures, subject-line angles, send-time logic.
Module 4 – Measurement. Which ideas actually moved revenue, which ones got opens but no clicks, and how to feed that data back into the next ideation round.
Who This Course Is For
This is built for in-house DTC email managers, Klaviyo specialists at agencies, and founders running their own email program. If you already publish 8+ campaigns a month and feel the well running dry, the DTC Email Campaign Ideas framework here is the fix.
Who it is not for: pure B2B marketers, anyone running a service business, or beginners who have not yet set up an email marketing Klaviyo flow. This course assumes you know the platform – it teaches ideation, not implementation basics.
About Magnet Monster and Wiehan Britz
Magnet Monster is a UK-based email and SMS agency and a Klaviyo Master Elite Partner – the top tier in Klaviyo’s partner program, held by a small number of agencies globally. They report working with 100+ DTC brands across beauty, supplements, and apparel. Wiehan Britz is on the Magnet Monster team and runs ideation systems for client accounts. Public Klaviyo partner directory listings confirm the Master Elite status. For background on personalization and revenue lift in retail email, see Shopify’s guide to ecommerce email marketing.
How It Compares to Other Email Courses
Most email courses on the market in 2026 teach flow setup – welcome series, abandoned cart, post-purchase. That is solved territory. What kills DTC email programs after month three is not flows; it is campaign ideation. Magnet Monster Email Campaigns training, and this course specifically, ignores flows entirely and goes straight at the ideation bottleneck. If your flows already run clean, this is the missing layer.
Common Questions Answered
Is this course worth it?
At UDCourse pricing, yes – for any operator running 6+ campaigns a month. The ChatGPT prompt stack in Module 2 alone replaces an hour of weekly brainstorming. At the original $399, the math works only if you manage multiple brands.
Is the course legit?
Magnet Monster is a verified Klaviyo Master Elite Partner. The course is a real product Wiehan Britz teaches; this download contains the full 23-lesson library.
Do I need ChatGPT Plus to follow Module 2?
The free tier works for the prompts shown, though paid tiers handle longer ideation batches more cleanly.
What is not included with this download?
No live coaching, no agency Slack access, no 1:1 calls with Wiehan. If you need direct consulting, contact Magnet Monster directly. This download is the self-paced course only.
Verified Deliverables and How to Start
Course: Create KILLER eCommerce Email Campaign Ideas
Instructor: Wiehan Britz
Modules: 4 modules, 23 video lessons
Format: MP4 video
Access: Instant digital download
If your DTC calendar has gone stale, this is the shortest path to a refilled idea bank. Add it to your cart and download instantly.
