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Build a Profitable SMMA Business with Agency Dominance by Keaton Walker
TL;DR: Agency Dominance by Keaton Walker is a complete SMMA course covering everything from niche selection to scaling operations. This comprehensive marketing agency training includes 12 in-depth chapters, GoHighLevel automations and funnels, SOPs and templates for client results, sales scripts, and weekly group coaching calls. Perfect for anyone wanting to learn how to start a marketing agency from scratch.
Want to learn how to start a marketing agency that actually generates consistent revenue? Agency Dominance by Keaton Walker delivers the complete system for building a lead generation agency or SMMA business without the trial-and-error. This isn’t surface-level content—you get battle-tested GoHighLevel automations, proven sales scripts, operational SOPs, and direct access to weekly coaching calls. Whether you’re starting fresh or scaling an existing digital marketing agency, this agency training program provides every system you need.
What You’ll Master in This SMMA Course
Keaton Walker built this marketing agency training from years of running and scaling successful agencies. Every chapter addresses real challenges agency owners face daily.
- Choose a profitable niche using the market research masterclass to identify opportunities with high demand and low competition.
- Set up your agency infrastructure including business registration, payment processing, branding, and professional systems.
- Master multiple business models from retainers and performance-based to SaaS and lead dealing for maximum revenue flexibility
- Acquire clients consistently through inbound, outbound, and hybrid marketing strategies that fill your pipeline
- Close deals confidently with proven sales call scripts and frameworks that convert prospects into paying clients.
- Deliver exceptional results using GoHighLevel automations, campaign frameworks, and client management systems.
Looking for specialized lead generation training? The Leevi Eerola Lead Gen 2.0 University course complements Agency Dominance with additional prospecting strategies.
Complete Agency Dominance Course Breakdown
Chapter 1: Welcome & Quick Wins
Get oriented and start generating results immediately. Keaton Walker shows you how to get the most value from the program and includes a strategy to get your money back quickly. The community access and downloads section ensures you have all resources from day one.
Chapter 2: Business Foundations
Build your agency on solid ground with the niche masterclass and market research training. You’ll learn the number one skill for agency success, challenge assumptions about business, and select services that match market demand. This foundation prevents the common mistakes that kill most agencies. For additional agency-building frameworks, explore the Joel Kaplan Money Agency Blueprint.
Chapter 3: Business Housekeeping
Handle the practical setup every agency needs. From choosing your business name and domain to registering your company, setting up payment collection, getting a professional logo, and selecting business credit cards—this chapter covers all administrative foundations.
Chapter 4: Mindset & Productivity
The mental game determines agency success. Keaton’s framework covers understanding your current state, defining your goals, evolving your approach, and becoming the person who builds a successful agency. Includes top productivity tips for agency owners.
Chapter 5: The Business Model
This chapter alone is worth the investment. Master multiple agency business models, including retainer, performance-based, one-off projects, billboard ads, lead dealer, SaaS, and done-with-you consulting. Learn to add CRM services, lead follow-up, and consulting to increase client lifetime value. Includes guidance on hiring media buyers to scale. Understanding value-based pricing strategies will help you maximize revenue from each client relationship.
Chapter 6: Marketing Skills Database
Develop the core skills every agency owner needs. Learn to turn strangers into paying customers through attention, copywriting, lead generation, appointment setting, landing pages, and email marketing. This chapter covers GoHighLevel setup, including visual pipelines, automations, and lead capture systems. For more copywriting development, see the Copy Client Accelerator 2.0 training.
Chapter 7: Marketing Yourself
Apply your marketing skills to grow your own agency. Learn to craft compelling offers, understand high-authority versus low-authority positioning, and implement inbound, outbound, and hybrid marketing strategies. The client-getting system provides a complete framework for consistent lead generation. Enhance your prospecting with the Kyle Milligan Prospecting Power Pack.
Chapter 8: Sales
Master the art of selling agency services. Understand the critical mindset of selling people rather than products, build trust with prospects, set appointments effectively, and run sales calls that close. Includes real sales call recordings with critiques so you learn from actual examples.
Chapter 9: Onboarding
Start client relationships right with proper onboarding. Learn to structure agreements, manage Facebook Business Manager access, and create onboarding forms that gather everything you need. Smooth onboarding sets the stage for successful client relationships.
Chapter 10: Operations
Run your agency efficiently at scale. This chapter covers welcome call structure, client check-in call examples, platform management, and team building. Learn to hire and manage team members as your agency grows beyond what you can handle alone. The Charlie Morgan Imperium Agency training offers additional scaling strategies.
Chapter 11: Marketing Results for Local Businesses
Deliver results for local clients with proven campaign frameworks. Covers Facebook Ads, Google Ads, websites/SEO, TikTok Ads, and database reactivation, specifically optimised for local business marketing. Includes a planning checklist for maximum campaign results. Agency owners running paid traffic will benefit from the Ad World Pro performance marketing bundle to master advanced advertising strategies.
Chapter 12: Marketing Results for Online Businesses
Expand into serving online clients with digital marketing strategies. Covers content marketing, YouTube ads, list farming, Facebook groups, and organic attention generation. These skills let you serve clients beyond local markets. For structured SMMA training, see the SMMA Academy Plus by Sander Stage.
Who Should Take This Marketing Agency Training?
Agency Dominance is designed for entrepreneurs serious about building an agency business:
- Complete beginners wanting to start a marketing agency with proper systems
- Freelancers ready to transition from solo work to agency operations
- Existing agency owners needing better systems and processes
- Marketing professionals wanting to launch their own business
- Anyone interested in GoHighLevel-powered agency operations
Who This SMMA Course Is NOT For
To be transparent, Agency Dominance isn’t the right fit if you:
- Want passive income without active client work and management
- Expect success without implementing the systems and making calls
- Already have a seven-figure agency with optimized operations
- Are looking for platform-specific advertising training only
What’s Included in Your Agency Dominance Package
- Complete 12-chapter video training system (131.04 GB of content)
- Agency Client Result SOPs, templates, and scripts
- Agency Operations SOPs, templates, and scripts
- Agency Sales SOPs and slide decks
- Weekly group support and training calls with Keaton Walker
- Battle-tested GoHighLevel automations and pipelines
- Battle-tested GoHighLevel agency funnels and website templates
- Access to the Agency Dominance community
About Keaton Walker: Your Agency Building Guide
Keaton Walker built Agency Dominance from direct experience scaling marketing agencies. Unlike theory-based instructors, Keaton provides the exact systems, scripts, and automations he uses in his own operations. The weekly group coaching calls provide ongoing support beyond the recorded content, allowing students to get direct guidance on their specific situations. This combination of proven systems and live access makes Agency Dominance uniquely practical for aspiring agency owners.
Why Choose Agency Dominance Over Other Courses?
Most agency courses teach concepts without providing implementation resources. Agency Dominance includes complete GoHighLevel automations, pipelines, funnels, and templates you can deploy immediately. The combination of 12 comprehensive chapters covering every aspect of agency building plus ongoing weekly coaching creates a support system most programs lack. You’re not just learning—you’re getting the exact tools successful agencies use.
Agency Dominance Review: FAQs
What is Agency Dominance and who created it?
Agency Dominance is a comprehensive marketing agency training program created by Keaton Walker. It covers everything from starting an SMMA business to scaling operations, including GoHighLevel automations, sales scripts, SOPs, and weekly coaching calls.
Do I need GoHighLevel to use this training?
While the course includes GoHighLevel automations and templates, the business-building principles apply regardless of your tech stack. However, the GoHighLevel resources provide significant implementation advantages if you use the platform.
How are the weekly coaching calls structured?
Keaton Walker hosts regular group training and support calls where students can ask questions, get feedback on their progress, and receive guidance on specific challenges. This ongoing access provides value beyond the recorded content.
Can I start with no marketing experience?
Yes, Chapter 6’s Marketing Skills Database teaches the core skills you need. Keaton designed the program to take complete beginners through every step of building an agency from scratch.
Is Agency Dominance worth the investment?
If you’re serious about building an agency business, the combination of comprehensive training, ready-to-use automations, and ongoing coaching provides substantial value. Landing one or two agency clients typically exceeds the program investment.
What results can I expect from this training?
Students complete the program with a fully operational agency infrastructure—niche selected, systems configured, sales process established, and client delivery frameworks ready. Success depends on implementing the systems and taking consistent action.
Start Your Agency Journey Today
The demand for marketing agency services continues growing as businesses increase digital investments. Keaton Walker’s Agency Dominance gives you everything needed to capture this opportunity—from niche selection through scaled operations. Stop piecing together strategies from scattered sources and build your SMMA business on proven systems with ongoing support. Enroll now and get the complete framework for agency success with weekly coaching from someone who’s done it.
