Jon Dykstra – Local Riches

Local Riches Course: Your Roadmap to a Profitable Rank-and-Rent Empire

Are you tired of digital marketing strategies that promise big returns but keep you spinning?

The Local Riches course is here to change the game. Developed by industry thought leader Jon Dykstra, this program teaches you how to build a sustainable “rank-and-rent” business model that generates passive income from local websites.

If you’ve ever dreamed of owning digital assets that practically pay for themselves, this comprehensive training provides the blueprint you’ve been waiting for.

In a world where local businesses constantly search for quality leads, knowing how to rank a website and then “rent it out” is a lucrative skill. That’s exactly why this course is worth your time and money. You get a full curriculum covering everything from niche research and technical setup to advanced link-building strategies.

Plus, you’ll join an active online community, ensuring you never feel alone in your journey.

If you want a step-by-step plan for owning profitable digital real estate, the Local Riches course has your name on it.

What Makes the Jon Dykstra Course a Complete Rank-and-Rent Solution?

When it comes to digital marketing, you’ve likely encountered a sea of online tutorials that only scratch the surface.

So why is this Jon Dykstra course different? Because it’s built around practical, proven systems rather than vague theories. The introductory modules alone, including “Introduction to Us & Rank and Rent” and “Strategy & Mindset,” lay a rock-solid foundation by explaining exactly how rank-and-rent websites work—and why they can be so profitable.

1. Detailed Curriculum for Every Step
2. From “10,000 Foot Overview & Budgeting for Success” to “10 Minute Niche Research,” you’ll discover how to identify your target market, select the right domains, and map out your entire game plan. Dykstra doesn’t just say, “Pick a niche and start building.” Instead, he shows you how to evaluate competition, think strategically about your budget, and even leverage AI tools like ChatGPT to find niche ideas you might never have considered before.
3. Community and Support
4. One of the biggest challenges digital entrepreneurs face is isolation. With the Discord community included in the course, you can bounce ideas off fellow rank-and-rent enthusiasts, ask questions, and even find potential partners. Having a supportive network can drastically speed up your learning curve, helping you get your rank-and-rent sites up and running faster.

How Does the Local Riches Course Streamline Your Technical Setup?

Setting up a website can seem daunting, especially if you manage multiple digital properties.

That’s where the Local Riches course really shines. The “Setups” section is designed to walk you through every step, ensuring your site’s user-friendly and search-engine-optimised framework.

1. Domain and Hosting Made Easy
2. In modules like “Picking & Buying Domains,” “Nameservers pointing,” and “Installing WordPress & Setting Up Emails,” you’ll learn how to choose domain names that resonate with local audiences and seamlessly direct them to your hosting service. Whether you’re a complete beginner or have some experience under your belt, these tutorials demystify the technical process.
3. Essential Plugins and Themes
4. From “Plugin stack” to “Elementor & Generatepress Sitewide Settings,” Dykstra highlights the essential tools that make your site not only functional but also visually appealing. You’ll gain insights on using RankMath for local SEO and learn to optimize your site for both desktop and mobile.
5. By the end of this section, you’ll have a polished, professional-looking website that’s primed to climb local search rankings.

Why Is Page Optimization Central to the Jon Dykstra Course?

In the rank-and-rent business, your primary goal is to build websites that rocket to the top of local search results. That’s why page optimization is a cornerstone of the Jon Dykstra course. You won’t just learn how to stuff keywords into your pages; you’ll learn strategic optimization to please both Google and prospective clients.

1. On-Page Strategies Using Page Optimizer Pro
2. The curriculum includes “Generating your page” and “Page Optimizer Pro,” which show you how to fine-tune content for specific local keywords. Page Optimizer Pro offers valuable insights into keyword density, content length, and semantic relevance—factors that significantly impact how well your site ranks.
3. Free Alternatives and Branding Essentials
4. Not ready to invest in premium tools? You’ll also discover free alternatives that can still give you a competitive edge. Additional modules like “Free Logo and Favicon” and “Making the Site Footer” focus on branding, so your site looks cohesive and credible. These elements might sound small, but they add up to form a user experience that helps convert visitors into leads.

Does the Local Riches Course Teach Advanced SEO and Link-Building Tactics?

Absolutely. While the fundamental modules focus on basics like domain setup and content layout, the Local Riches course also includes advanced strategies for those hungry to take their sites to the next level. Dykstra understands that SEO isn’t just about on-page factors—it’s also about building authority through off-page methods.

1. Cloud Stacking and Press Releases
2. In “Advanced tactics for link building – cloud stacking,” you’ll learn how to leverage platforms like Amazon S3 or Google Cloud to create high-authority backlinks. This can dramatically lift your site’s search engine visibility. Cloud stacking might be your missing puzzle piece if you’ve ever been frustrated by slow ranking climbs.
3. Additionally, the “Press releases & extra mile” segment delves into how press releases can boost your site’s reputation, driving valuable referral traffic and strengthening your local credibility.
4. Keeping Your Strategies Fresh
5. The course also dives into “Powering Up Your Cloud Stacks,” illustrating how to enhance your backlink portfolio continually. Since SEO is a moving target, having a resource that updates you on the latest techniques is invaluable. By applying these advanced tactics, you’ll stand out in even the most competitive local markets.

How Does the Course Integrate Google Ads for Rapid Results?

Ranking organically in Google can take time, but what if you need immediate leads? The Jon Dykstra course tackles this question head-on. With modules like “Google Ads Manager Account Setup,” “Setting Up a New Google Ads Account,” and “Creating your first text ad,” you’ll learn to combine organic SEO with paid advertising for faster, more predictable results.

1. A Complete Walkthrough for PPC Beginners
2. Even if you’ve never run a paid ad, Dykstra’s step-by-step approach makes everything from configuring your Ads Manager account to analyzing performance straightforward. You’ll discover how to craft compelling ad copy, select relevant keywords, and set up conversion tracking so you always know your return on investment.
3. Accelerating Your Rank-and-Rent Model
4. Mixing organic and paid strategies can attract businesses to rent your site before it even dominates organic rankings. Once you’ve demonstrated a steady flow of leads, potential renters will be eager to strike a deal. Google Ads can effectively bridge the gap between a new site and a fully optimized, high-ranking property.

How Do You Actually Rent Out Your Local Websites?

Having a top-ranked site in a local niche is just half the battle; the other half is monetizing it. The Local Riches course doesn’t leave you hanging here. The “Renting your site” section offers a clear, actionable roadmap for turning organic or PPC leads into monthly recurring income.

1. Lead Bait and Hook Strategy
2. Through videos like “Fishing people to rent your site,” “Using Lead Bait,” and “Getting them hooked,” you’ll learn the psychological and marketing tactics that persuade local business owners to lease your digital asset. From enticing them with free leads to showcasing testimonials, you’ll know exactly how to make your site a “can’t-say-no” proposition.
3. Closing the Deal and Managing Relationships
4. “Reeling them in” goes deeper into negotiations, explaining how to lock in a fair rate and maintain a positive partnership. You’ll have immense bargaining power once your site has a proven track record of delivering leads. Dykstra covers everything from pricing structures to setting expectations for lead volume, ensuring you and your clients have a win-win arrangement.

What Bonuses Come with the Local Riches Course?

One of the standouts of this program is the generous array of bonus materials. When you invest in Jon Dykstra – Local Riches course, you’re not just paying for video lessons; you’re getting a robust toolkit for success.

1. 3X AMAs (Ask Me Anything Sessions)
2. These Q&A sessions, spanning over an hour of combined content, offer unfiltered insights into the rank-and-rent business model. You can learn from the challenges and successes of other participants, making these sessions a treasure trove of real-world case studies.
3. Site Management Notion Board and Starter Niches
4. For easier organization, Dykstra provides a “Site Management Notion Board,” helping you keep track of each project’s progress. Additionally, the “795 Starter niches” list is a goldmine of ideas for those who struggle with niche selection. You’ll have almost 800 potential niches at your fingertips—everything from plumbing services in small towns to specialized medical practices in big cities.
5. Checklists, Swipes, and More
6. Are you someone who thrives on structure? The included checklists and swipe files give you a tangible roadmap for each stage of the build-and-rent process. No more second-guessing what you should do next; just follow the checklist and watch your site grow.

Who Benefits Most from the Jon Dykstra Course?

Whether you’re a seasoned marketer or a complete newcomer to digital entrepreneurship, the Jon Dykstra course is designed to offer immediate, actionable value. However, certain types of individuals stand to gain the most from this rank-and-rent methodology.

1. Aspiring Entrepreneurs
2. If you’re new to online business, this course gives you a tested framework to kickstart your journey. You’ll learn how to pick profitable niches, set up websites from scratch, and monetize them effectively—without having to master every single aspect of digital marketing from day one.
3. Freelancers and Agency Owners
4. Already have web design or SEO skills? The rank-and-rent model can become a lucrative addition to your service offerings. Instead of relying solely on client work, you can build and own digital real estate that pays you recurring monthly fees. This model diversifies your income streams and stabilizes your revenue.
5. Digital Marketers Looking to Diversify
6. Perhaps you’re well-versed in affiliate marketing or e-commerce, but you’ve never explored local lead generation. The Local Riches course opens the door to new markets and revenue opportunities. You’ll discover how to replicate your existing SEO and content creation skills in local niches, often with less competition than broad, global topics.

Is the Local Riches Course Worth the Investment?

The ultimate question: is this course truly worth your money and time? Given the depth and breadth of the material—ranging from basic domain setup to advanced link-building, from Google Ads to negotiating rental deals—the answer is a resounding yes. Here’s why:

1. Step-by-Step Guidance
2. Dykstra’s teaching style is methodical, ensuring each lesson builds upon the previous one. You don’t just learn a concept in isolation; you see how it plugs into the bigger picture. By the time you finish, you’ll have a fully functional site that you can start renting out almost immediately.
3. Evergreen Strategy
4. Local lead generation is an evergreen market because local businesses will always need new clients. Even if Google’s algorithms shift, the foundational SEO techniques taught in the course stand the test of time. Plus, the community and AMA sessions keep you updated on new tactics, so you’re never left behind.
5. Diverse Monetization Methods
6. While rank-and-rent is the main focus, the course also covers supplementary strategies like PPC and press releases. This multi-pronged approach makes your sites more resilient and scalable. You can rent them, flip them, or even run your own lead-generation business.

How to Get Started with Jon Dykstra – Local Riches Course

Enrolling in the Jon Dykstra – Local Riches course couldn’t be simpler. Once you sign up, you’ll gain immediate access to the entire curriculum, bonus materials, and Discord community. Here’s a quick rundown of your first steps:

1. Intro and Niche Research
2. Start by exploring the “Introduction” and “10,000 Foot Overview & Budgeting for Success.” Then dive into “10 Minute niche research” to pinpoint a local market that excites you.
3. Website Setup and Optimization
4. Move on to the “Setups” modules, where you’ll pick a domain, install WordPress, and configure essential plugins. Don’t skip the “Local Rankmath Settings” and “Page Optimizer Pro” sections, as they’ll help your site rank faster.
5. Advanced Tactics and Monetization
6. Once your site is live, level up with “Advanced tactics for link building” and “Google Ads Manager Account Setup.” Finally, explore “Renting your site” to learn how to pitch your digital asset to eager local businesses.

By following this roadmap, you’ll transform what might otherwise be a random website into a lead-generation machine—and a steady source of passive income.

Final Thoughts on Your Path to Local Riches

The Local Riches course offers a rare fusion of comprehensive training, hands-on community support, and time-tested strategies for turning local niches into income-generating digital assets. From understanding the basics of rank-and-rent to mastering Google Ads, link-building, and client negotiations, you’ll equip yourself with a well-rounded skill set.

Most importantly, you’re not just buying a course—you’re investing in a life-changing opportunity. The rank-and-rent model provides a reliable revenue stream with relatively low overhead, especially compared to other online ventures. Whether you’re eager to leave your 9-to-5 or simply want a secondary source of income, this course lays it all out in an easy-to-follow format.

Ready to break free from conventional online marketing woes? Jump in, soak up the lessons, and start building your profitable local sites. By the time you complete the modules, you’ll have everything you need to attract renters, secure monthly payments, and scale your newfound rank-and-rent empire.

If you’ve been searching for a proven framework to make money online—while offering genuine value to local businesses—look no further than the Local Riches course by Jon Dykstra. It might just be the most profitable decision you’ll ever make.