Author
Jody Raynsford – CultBrand Academy: Complete Brand Loyalty Course
CultBrand Academy is a comprehensive brand loyalty course by Jody Raynsford teaching entrepreneurs and business owners how to build a cult brand with raving fans who buy everything you release, defend you online, and recruit others without being asked. This brand strategy course includes 70+ video lessons on brand storytelling, community building, influence psychology, and customer retention systems that create deep emotional loyalty.
You’re posting content, showing up consistently, maybe even running ads—but your audience doesn’t stick. They follow, scroll past, and forget you exist. You’re competing on price because you haven’t given them a reason to be loyal.
Meanwhile, some brands have raving fans who tattoo logos on their skin, defend them online, and buy everything they release. These aren’t just customers—they’re brand advocates. What do they know that you don’t?
The Jody Raynsford Solution: CultBrand Academy
CultBrand Academy by Jody Raynsford teaches you how to build brand loyalty using proven cult branding strategies. This isn’t another personal branding course about colors and logos. It’s a brand storytelling and community building system that creates deep emotional connection and customer loyalty.
Inside CultBrand Academy you’ll learn the psychology of creating raving fans—people who don’t just buy, but recruit others for you. The same influence psychology used by Apple, Harley-Davidson, and CrossFit to build movements instead of businesses.
What’s Included in CultBrand Academy
70+ video lessons walking you through the complete Jody Raynsford CultBrand system:
- The Message — Clarify what you stand for (and against) to attract aligned followers
- The Enemy — Define an opposing force that unites your audience into a tribe
- Be Different — Create contrast that makes your brand impossible to ignore
- Broadcast — The Lazy Content Plan + business storytelling framework for consistent visibility
- Recruit — How to build an audience of brand advocates, not just followers
- Belonging — The Indoctrination Path for building a brand community that stays
- Demonstrate — Rituals, hierarchy, and symbols that create identity and belonging
Plus these tools:
- 25 action-focused exercises for implementation
- 4 fill-in-the-blank Cult Strategy documents
- Ultimate Cult Builder Checklist
- Influence and Persuasion Masterclass
- Brand storytelling templates
- Private Facebook community access
- Live Cult Strategy calls
Skills You’ll Develop Beyond Brand Loyalty
This CultBrand Academy course teaches essential business skills that transfer across industries:
- Emotional marketing — Tap into psychological triggers that drive purchasing decisions beyond logic
- Brand positioning strategy — Carve out a defensible market position that competitors can’t replicate
- Customer journey design — Map the path from stranger to raving fan with intentional touchpoints
- Social proof engineering — Create systems that generate testimonials, reviews, and word-of-mouth referrals
- Long-term customer value — Build relationships that maximize lifetime value and reduce acquisition costs
How to Build Brand Loyalty That Lasts
Most businesses focus on acquiring new customers. The cult branding methodology inside CultBrand Academy flips the script. Instead of chasing cold leads, you’ll build a tribe of brand advocates who recruit for you.
You’ll learn the three stages of brand loyalty: cognitive (they know you), affective (they feel connected), and conative (they act on your behalf). Jody Raynsford’s framework accelerates customers through all three stages using proven influence psychology.
This isn’t theory. It’s the exact brand strategy used by cult brands like Apple, Tesla, Peloton, and Supreme to build movements that transcend products.
Who Is CultBrand Academy For?
- Coaches and consultants — Want raving fans instead of one-time clients who ghost after the first engagement
- Course creators — Need students who complete, review, and refer without being asked
- Personal brands — Ready to stop being forgotten in the feed and build real customer loyalty
- Entrepreneurs — Building a brand community around their mission and values
- E-commerce brands — Want repeat customers and brand advocates who share without incentives
Who CultBrand Academy Is NOT For
- People looking for overnight viral hacks or growth shortcuts
- Anyone unwilling to do the exercises and implementation work
- Brands with zero audience (build basics first, then apply cult branding)
About Jody Raynsford
Jody Raynsford is the creator of CultBrand Academy and developed the CultBrand methodology after studying what separates forgettable brands from movements. His brand loyalty framework combines influence psychology, brand storytelling, and community building strategies used by the world’s most devoted fan bases.
Brands using Jody Raynsford’s methods have built loyal followings without relying on paid ads, algorithmic tricks, or constant content creation. His approach focuses on depth over reach—creating emotional connections that turn customers into lifelong advocates.
Course Delivery
Course: Jody Raynsford – CultBrand Academy
File Size: 14.34 GB
Format: 70+ video lessons with exercises and templates
Access: Lifetime access after purchase
Skill Level: Beginner to Advanced
Frequently Asked Questions
What is CultBrand Academy?
CultBrand Academy is a comprehensive brand loyalty course by Jody Raynsford teaching entrepreneurs how to build a cult brand with raving fans using proven influence psychology, brand storytelling, and community building strategies.
Who is Jody Raynsford?
Jody Raynsford is the creator of CultBrand Academy and a brand strategy expert who developed the CultBrand methodology by studying how brands like Apple, Harley-Davidson, and CrossFit build cult-like followings.
Is this just a storytelling course?
No. CultBrand Academy includes brand storytelling, but goes deeper—covering influence psychology, community building, customer retention, and the complete system for creating brand advocates who recruit others.
How is this different from other branding courses?
Most branding courses teach you how to look good—logos, colors, fonts. CultBrand Academy teaches you how to build brand loyalty—creating emotional connections so strong that customers become lifelong raving fans.
Do I need an existing audience to benefit?
A small audience helps, but isn’t required. The cult branding strategies work best when applied early—building customer loyalty from your first followers rather than trying to retrofit it later.
How long until I see results from cult branding?
Building a cult brand is a long-term strategy. Most students see increased engagement within 30 days and noticeable brand loyalty shifts within 90 days of implementing the CultBrand system.
What industries does cult branding work for?
The CultBrand Academy methodology works for any business seeking customer loyalty: coaching, courses, e-commerce, SaaS, personal brands, local businesses, and service providers.
How long do I have access to the course?
Lifetime access. Learn at your own pace and revisit the brand strategy lessons whenever you need a refresh or want to deepen your community building skills.
