Author
The 90-Day Book Sales System Course
TL;DR: The 90-Day Book Sales System by Jenn Hanson-dePaula is a comprehensive book marketing course that teaches authors a proven, systematic approach to increasing book sales. The program walks you through three distinct phases over 90 days, covering foundation building, marketing activation, and scaling strategies. Designed for authors ready to take control of their book sales with actionable steps and real-world tactics.
Are you struggling to sell more books despite pouring your heart into writing them? You are not alone. Most authors discover that writing the book was the easy part, while marketing feels like navigating a maze blindfolded. The 90-Day Book Sales System by Jenn Hanson-dePaula offers a structured solution to this common challenge. This book marketing course takes a different approach by providing a clear timeline with specific action steps rather than vague advice. Instead of wondering what to do next, you follow a proven roadmap designed by someone who has spent over two decades in the publishing industry. Many learners also explore our course creation courses to complement these skills.
Complete Program Breakdown: What You Get
The book sales system divides your marketing journey into three strategic phases, each building on the previous one. This structured approach ensures you develop a solid foundation before attempting advanced tactics that could otherwise fall flat.
Phase 1: Foundation Building (Days 1-30)
The first month focuses on establishing your author platform and identifying your ideal readers. You will clarify your book positioning, create essential marketing assets, and set up the infrastructure needed for successful promotion. This phase eliminates the guesswork by providing templates and frameworks for everything from your author bio to your email signup page. Authors seeking additional guidance on building their professional presence can explore Elevate Publishers marketing training for complementary strategies.
Phase 2: Marketing Activation (Days 31-60)
During the second phase, you activate your marketing engine. This includes launch strategies, whether you have a new release or are promoting backlist titles, promotional campaign creation, and building your book sales funnel. You learn specific tactics for reaching readers where they actually spend time online.
Phase 3: Scale and Optimize (Days 61-90)
The final phase teaches you how to analyse what is working, optimise your efforts, and scale successful strategies. You will learn to create sustainable marketing systems that continue generating sales long after the 90 days conclude. This phase transforms one-time tactics into ongoing passive promotion.
Who The 90-Day Book Sales System Is For
This program serves authors who are serious about treating their book business like a real business. You will benefit most if you are a self-published author who has completed at least one book and wants a systematic approach to marketing. The system works for both fiction and non-fiction authors who are willing to invest consistent effort over the 90-day period. If you want to sell more books and are ready to follow a structured plan, this course aligns with your goals. New authors just getting started with self-publishing might benefit from James Blatch’s Self Publishing Launchpad to build foundational knowledge first.
Who This Course Is NOT For
Transparency matters, and this book marketing course is not designed for everyone. Skip this if you are looking for overnight success or magic buttons that generate sales without effort. Authors who cannot commit time to marketing activities each day will struggle to see results. If you have not finished writing your book yet, focus on completing your manuscript first. This system requires an existing product to market. Those seeking entirely passive income without ongoing engagement should look elsewhere.
What Is Included in The 90-Day Book Sales System
When you enroll in The 90-Day Book Sales System, you receive the complete training library covering all three phases. The package includes done-for-you templates, swipe files for promotional copy, and step-by-step video tutorials. You also get access to downloadable worksheets that help you implement each strategy. Bonus materials cover specific platforms and advanced book marketing techniques. The program provides lifetime access to all materials, including future updates. Authors focusing specifically on Amazon sales can complement this system with Atlas Mavericks’ KDP training for platform-specific strategies.
About Jenn Hanson-dePaula
Jenn Hanson-dePaula brings 24 years of publishing and marketing experience to this program. Her career includes earning a platinum record in the music industry and successfully transitioning that promotional expertise to the book world. She has personally helped hundreds of authors develop effective marketing strategies and has documented case studies where students sold thousands of copies using her methods. Jenn combines practical, real-world experience with a teaching style that breaks complex marketing concepts into manageable daily actions. Her background spans traditional publishing, self-publishing, and hybrid models, giving her unique insight into what actually moves books regardless of your publishing path.
Why The 90-Day Book Sales System Outperforms Other Courses
Most book marketing courses offer general advice without a clear implementation timeline. The 90-Day Book Sales System differentiates itself through its specific day-by-day structure. You always know exactly what to focus on rather than feeling overwhelmed by too many options. The systematic approach ensures skills build progressively. Additionally, Jenn’s 24 years of hands-on experience means the strategies reflect what works today, not outdated tactics from a different era of publishing. Unlike scattered YouTube tutorials or generic marketing guides, everything connects into one cohesive system. For authors exploring other proven book marketing approaches, Tim Denning’s Amazon Book Publishing Shortcut offers an alternative methodology focused on rapid implementation.
The 90-Day Book Sales System Review: FAQs
Does The 90-Day Book Sales System work for all book genres?
Yes, the book sales system principles apply across fiction and non-fiction genres. While specific tactics may vary slightly, the foundational marketing strategies work whether you write romance novels, business books, memoirs, or children’s literature. The program teaches you to adapt the framework to your specific audience.
How long do I have access to the course materials?
You receive lifetime access to all course materials from the moment you enroll. This includes any future updates Jenn adds to the program. You can revisit modules whenever you launch a new book or want to refresh your marketing approach.
How much time per day does the system require?
The program recommends dedicating 30-60 minutes daily to implementation tasks. Some days require more time for setup activities, while others involve quicker maintenance tasks. The structured approach helps you make progress without overwhelming your schedule.
Do I need a large marketing budget to succeed?
No, the system includes strategies for various budget levels, including free and low-cost tactics. While some optional paid advertising methods are covered, the core strategies focus on organic reach and smart resource allocation that any author can afford.
What results can I realistically expect in 90 days?
Results vary based on your starting point, book quality, genre, and effort level. Authors who complete the full program typically see improvements in visibility, email list growth, and sales velocity. The system builds sustainable momentum rather than promising specific sales numbers. Those interested in this topic can also explore our sales training courses for additional perspectives.
Is this suitable for authors with multiple books?
Absolutely. Authors with backlists often see stronger results because they can apply the system across multiple titles. The strategies for cross-promotion and series marketing specifically address how to leverage an existing catalog.
Ready to transform your book marketing from guesswork into a systematic process? The 90-Day Book Sales System by Jenn Hanson-dePaula gives you the roadmap, tools, and timeline to finally take control of your book sales. Start your 90-day journey today and discover what consistent, strategic marketing can do for your author career.
