Eddie Shleyner – Transformational Landing Pages
The course breaks down the science and art of landing page creation into actionable, easy-to-understand modules that guide you in transforming your landing pages into powerful, result-oriented tools.
In Module 1, “Welcome”, you’re introduced to the course’s structure, expectations, and learning outcomes. You’ll explore clear, concise lessons, learn from hands-on examples, gain insights from Claude Hopkins’ “Scientific Advertising”, and be promised a new, transformed landing page upon course completion.
Module 2, “Landing Pages”, delves into the world of transformational copywriting. Drawing lessons from the renowned Eugene Schwartz, this module teaches you techniques for large-scale testing, while also focusing on how to achieve clarity, ignite desire, establish credibility, and inspire action through your landing pages.
In Module 3, “Achieving Clarity”, the focus narrows down to audience research and strategies to enhance the clarity of your messages. It introduces the concept of the “Hero” divider, a technique for constructing effective primers, headlines, subheadlines, body copy, calls to action, and more.
After a brief respite in Module 4, “Intermission #1”, Module 5, “Intensifying Desire”, takes you through the art of creating fascination. You’ll learn to craft intrigue and intensify user desire through nine writing rules, a three-step process, and 18 filters to refine your fascinating hooks.
Module 6, “Intermission #2”, gives you another opportunity to consolidate your learning before proceeding.
Module 7, “Earning Credibility”, emphasizes the importance of trust-building through credibility signals and testimonials. It presents different types of testimonials and guides you in creating a successful testimonial campaign to boost the credibility of your offering.
In Module 8, “Compelling Action”, you’ll explore strategies that compel your audience to act quickly. With lessons on creating a sense of urgency, this module ensures your audience is motivated to act “now.”
Finally, Module 9, “Testing”, concludes the course by highlighting the crucial role of testing in landing page optimization. You’ll discover how to test both minor and major aspects of your landing pages, and how this iterative refinement can enhance their effectiveness.
Eddie Shleyner’s “Transformational Landing Pages” provides you with a comprehensive understanding of audience psychology and how to effectively harness it through your landing pages. This course promises to equip you with the skills to stimulate desire, earn credibility, and compel your audience to take desired actions.
From novice marketers to seasoned pros seeking to refine their skills, this course serves as a powerful resource.
If you’re ready to master the art of creating transformational landing pages that captivate, convince, and convert, then “Eddie Shleyner – Transformational Landing Pages” is the course for you. Enroll today and transform your landing page creation skills.
Let your landing pages do the talking!