Author
The Marketing Map – D’Arcy Benincosa’s Complete Marketing Course for Creatives
The Marketing Map by D’Arcy Benincosa is the complete marketing strategy course that teaches photographers and creative entrepreneurs how to get their content seen, attract ideal clients, and generate consistent six-figure income. This 6-map system covers everything from content creation and social media marketing to pricing strategy, client attraction, and booking systems. Originally $997, now available for $33—a 96% discount on D’Arcy Benincosa’s signature marketing course for creatives.
D’Arcy Benincosa is a world-renowned destination wedding photographer and industry-leading expert in marketing for photographers and creative entrepreneurs. Her work has been featured in Sports Illustrated, Martha Stewart, Harper’s Bazaar, Style Me Pretty, The Huffington Post, ABC, NBC, and The View. D’Arcy Benincosa grew her photography business from $16,000 to $120,000 in just 11 months and has since built multiple six-figure businesses while mentoring thousands of creative entrepreneurs through her courses and The PATH Worldwide Workshops.
Who Should Take D’Arcy Benincosa’s Marketing Course?
The Marketing Map serves photographers struggling to find and book clients consistently, creative entrepreneurs who want to raise their prices but don’t know how, artists frustrated by social media marketing that doesn’t convert, creatives who keep getting rejected by publications despite quality work, and anyone running a creative business without a clear marketing strategy or consistent income.
What Are the 6 Marketing Maps?
D’Arcy Benincosa’s Marketing Map course walks you through six interconnected systems for building a profitable creative business. Each map addresses a critical component of marketing for creatives, from mindset shifts to income generation strategies that actually work in today’s saturated market.
Map 1: Creating the Ultimate Marketing Map
D’Arcy Benincosa starts by transforming your mindset around marketing and helping you create a 12-month roadmap to reaching your income goals. You master market research techniques to understand exactly what your ideal clients want and how to position yourself as their obvious choice. This foundation ensures every marketing activity you pursue actually moves the needle.
Map 2: The Art of Powerful Content Creation
Learn how to reach your “Celebrity Client” through innovative content that stands out in crowded feeds. D’Arcy Benincosa teaches you to create NOT BORING content that captures attention and builds genuine connection with the clients you actually want to work with—not just anyone with a budget.
Map 3: The Art of Getting Seen and Going Pro
Discover the psychology behind getting seen online, creating viral content, and building strategic partnerships that expand your reach. D’Arcy Benincosa reveals how she landed features in major publications and shows you how to position yourself as a professional worth premium prices.
Map 4: Social Media Marketing Funnels
D’Arcy Benincosa demystifies Instagram marketing, Pinterest marketing, Facebook, YouTube, and email marketing campaigns specifically for creative businesses. You learn which platforms actually drive bookings for your type of business and how to create “fun-nels” that convert followers into paying clients.
Map 5: The Art of Selling and Income Generation
Transform your messaging, brand positioning, and offer structure to bring in consistent six-figure income. D’Arcy Benincosa teaches pricing strategy and the psychology of selling so you can confidently charge what you’re worth and attract clients who value your work.
Map 6: The Art of Booking Clients
Learn how to stand out in a saturated market, exceed client expectations, and deliver exceptional customer service that generates referrals. D’Arcy Benincosa covers the complete client journey from first inquiry to final delivery, ensuring every touchpoint strengthens your reputation and generates repeat business.
What’s Included in D’Arcy Benincosa’s The Marketing Map:
✓ Map 1: Ultimate Marketing Map – 12-Month Goal Planning and Market Research
✓ Map 2: Content Creation – Innovative, Attention-Grabbing Content Strategy
✓ Map 3: Getting Seen – Viral Content, PR, and Partnership Strategies
✓ Map 4: Social Media Funnels – Instagram, Pinterest, Facebook, YouTube, Email
✓ Map 5: Selling and Income – Pricing Strategy and Six-Figure Positioning
✓ Map 6: Booking Clients – Client Journey and Customer Service Systems
✓ Mindset Training for Marketing Success
✓ Celebrity Client Attraction Framework
✓ Publication Submission Strategies
✓ Saturated Market Differentiation Tactics
Frequently Asked Questions
Is The Marketing Map only for photographers?
No. While D’Arcy Benincosa built the course from her photography business experience, the marketing strategies work for any creative entrepreneur—designers, artists, coaches, event planners, florists, and service-based creatives of all kinds.
What if I’m just starting my creative business?
The Marketing Map works for both new and established creatives. D’Arcy Benincosa covers foundational marketing strategy alongside advanced tactics, so you can implement what’s relevant to your current stage and grow into the rest.
How is this different from generic social media marketing courses?
D’Arcy Benincosa designed The Marketing Map specifically for creative businesses, not corporate brands or e-commerce. The strategies address the unique challenges creatives face—portfolio-based selling, service pricing, publication features, and building a personal brand that attracts premium clients.
Get D’Arcy Benincosa’s The Marketing Map at 96% Off
Access D’Arcy Benincosa’s complete marketing course for creatives for just $33 instead of $997. Learn the exact strategies that took her from $16,000 to six figures and have helped thousands of photographers and creative entrepreneurs build profitable, sustainable businesses.
