Author
Content Mavericks – The Greatest Hits Content System
Who it’s for
Greatest Hits Content is ideal if you run a client-based business and sell a high-ticket service, coaching, or consulting offer for $500 or more. If this describes you, you are most likely dealing with:
- Getting clients without needing to do manual cold email outreach
- Acquiring a handful of clients who pay premium prices regularly
- Working with clients who have more money than time
- Executing a content strategy that works to acquire high-ticket clients vs SEO traffic
- Turning leads into clients so you never have to worry about losing one big client
- Living month-to-month with unstable cash flow
What it helps you achieve
Greatest Hits Content will assist you in achieving the following goals in 30-90 days:
- Build recurring revenue by adding 5-10 high-paying, recurring clients to your business
- Find the right content topics to attract larger clients who want your help
- Position you as a “market of one” so clients can only get what you sell from you
- Grow an audience you own and can contact anytime you need a new client
- Take on a new client whenever you need by sending one email
- Run small budget ads to your content to add new prospects to your email list daily
- Get off the content creation hamster wheel by doing all of the above with 1-5 pieces of content (aka 1-5 “greatest hits”)
How it works
The Best Hits Content is divided into seven sections (with templates, email swipes, and examples you can model). Every section has a 30- to 90-minute long over-the-shoulder video training. For those looking to master advanced email marketing strategies, you might want to explore Email Masters 2023 as a complementary resource.
Part 1: Greatest Hits Content Survey
TL;DR: How to find content topics using a unique survey method.
- The three questions you need to ask to find the best content topics.
- The survey template we used to get 104 responses.
- How to analyze the survey results and prioritize what content to create first.
- How to check if the topics from your survey have organic traffic potential.
- How to run this survey on social media if you don’t have an email list.
Part 2: AIDA Article Template
TL;DR: A proven writing template for creating slam dunk content every time. To enhance your copywriting skills and maximize your client acquisition potential, consider pairing this with Dan Kennedy’s Writing For Info Marketers Training.
- How to write the headline, outline, and body of your blog posts to hook in the right readers.
- The writing template we use (based on the same template we used to attract the Head of Product Marketing at Amazon with one blog post).
- Introduction and body copy formulas for the five blog post formats we’ve found that work the best to attract big clients.
- Live examples of how to write content that gets clients and ranks on Google.
- One resource you can use to outsource your content for less than $0.18 per word if you don’t want to write it.
