Chase Dimond – Ecommerce Email Marketing Course

Dive into the world of ecommerce email marketing with the Chase Dimond – Ecommerce Email Marketing Course, a comprehensive guide designed to elevate your email marketing strategies and significantly boost your online store’s revenue.

This course is a treasure trove of knowledge, drawing from Chase Dimond’s extensive experience in the field, and is meticulously structured to cater to both beginners and seasoned marketers.

Course Introduction

Begin your journey with an insightful introduction that sets the stage for what’s to come. Learn about Chase Dimond’s background and get a detailed course outline, including benchmarks for email revenue that will help you gauge your success.

Klaviyo Account Setup

Master the foundational aspects of setting up your Klaviyo account, distinguishing between campaigns and flows, and adopting an effective flow naming convention. This segment ensures you start on the right foot, with a well-organized account poised for success.

Email Collection

Discover the secrets to building an email list with high-converting signup forms. Learn how to integrate signup forms into your website, design a basic form, and elevate it to capture more leads, setting the foundation for robust email marketing campaigns.

Core Email Flows (Pre-Purchase)

Unlock the potential of pre-purchase email flows, including a comprehensive welcome series for non-buyers, abandoned flow strategies, and techniques to engage customers actively browsing your site. This section is pivotal in nurturing leads and guiding them towards their first purchase.

Core Email Flows (Post-Purchase)

Delve into post-purchase engagement strategies with email flows designed to thank customers, encourage cross-sells/upsells, remind them of replenishments, win back lapsed customers, and gracefully sunset unengaged subscribers. These flows aim to maximize customer lifetime value and foster brand loyalty.

Core Campaigns

Explore a wide array of core campaigns, from best-seller promotions to referral programs, content marketing, flash sales, product launches, and specialized campaigns like “Buy Now, Pay Later.” This comprehensive coverage ensures you have a diverse toolkit for engaging your audience.

Segmentation

Learn the art of segmentation to deliver highly targeted and personalized email campaigns. Understand the key segments, especially for crucial sales periods like BFCM (Black Friday Cyber Monday), and employ these insights to craft messages that resonate with different audience segments.

Best Practices + Helpful Tips

Gain access to a wealth of best practices and tips, from conducting flow time delay tests and integrating countdown timers to resending campaigns to non-openers. Discover how to enrich contact profiles, run A/B tests in Klaviyo, and explore underground email tactics and experiments.

Course Conclusion

Conclude your learning experience with a comprehensive wrap-up, ensuring you can effectively implement your new skills.

Bonus Content

The course doesn’t stop at the basics; it offers an array of bonus videos and documents, including real ecommerce brand email breakdowns, insights into AI and the future of email marketing, and advanced deliverability strategies. Plus, get exclusive access to past training calls and presentations for deeper learning.

Alex In My Inbox Archive

Dive into an extensive archive of real-world email marketing examples, offering 23 lessons that showcase effective strategies and creative approaches to email marketing.

The Chase Dimond – Ecommerce Email Marketing Course is not just a learning platform; it’s a comprehensive toolkit that empowers ecommerce professionals to harness the full potential of email marketing. 

From foundational setups to advanced segmentation and innovative campaign strategies, this course offers everything you need to revolutionize your email marketing efforts and drive significant growth for your ecommerce business.

Enroll now and transform your email marketing into a powerful engine for ecommerce success.