Author
What is it? Philipp Humm’s Business Storytelling Academy is a 6-module online course teaching professionals how to use storytelling in sales, leadership, and communication. It includes 23 short video lessons, 16 hands-on exercises, a 36-page printable workbook, a digital copy of Humm’s book “Storytelling for Business,” and three AI-powered bonuses including a Custom GPT Story Generator.
TL;DR: 6 modules, 23 short video lessons, 16 exercises, and a 36-page workbook covering business storytelling for sales, leadership, and executive communication. Three bonuses: Advanced Storytelling Techniques, Custom GPT Story Generator, and a 20-story Executive Swipe File. Includes digital copy of “Storytelling for Business.” Testimonials from professionals at Deliveroo, Visa, and FMT Solutions.
Verified Deliverables:
- 6 modules with 23 short video lessons
- 16 real-world exercises
- 36-page printable workbook
- Digital copy of “Storytelling for Business” by Philipp Humm
- Certificate of completion
- Bonus 1: Advanced Storytelling Techniques (emotional pivots, tension-building, contrast)
- Bonus 2: Custom GPT Story Generator
- Bonus 3: Executive Story Swipe File (20 proven business stories)
- Delivery: Mega & Google Drive
- Lifetime access and free updates included
Why Business Storytelling Matters in 2026
Decision-makers at senior levels are bombarded with data, decks, and feature lists. What cuts through is a story — a specific, well-structured narrative that connects a problem to a solution in a way that lands emotionally and sticks in memory. Research from cognitive science consistently shows that information embedded in story structure is retained at significantly higher rates than bullet-point formats. For sales professionals, executives, and consultants, the ability to tell a compelling business story is one of the most practical communication skills available.
What’s Inside
The course is structured across 6 modules covering the fundamentals and advanced techniques of business storytelling. The early modules focus on story structure and why certain narratives work better in professional settings — particularly in sales calls and executive presentations. Mid-course modules cover how to build personal stories that establish authority without sounding self-promotional, and how to structure case study stories that demonstrate impact. For professionals who want to strengthen the written side of their communication alongside verbal storytelling, Marie Forleo’s Copy Cure covers written persuasion with a similarly practical, exercise-based format. The final modules dive into advanced techniques: emotional pivots (shifting a room’s energy with a single story turn), tension-building (keeping an audience engaged through unresolved narrative threads), and contrast techniques that make a point land twice as hard by showing the before and after. The Executive Story Swipe File bonus provides 20 ready-to-adapt stories organized by use case — leadership, sales, and marketing — sourced from real executive communication. The Custom GPT Story Generator bot helps with brainstorming and refining story structure when starting from a blank page. For copywriters who want to apply similar principles to written sales copy, Stefan Georgi’s RMBC Method covers research-backed copywriting structure for sales pages and emails.
Business Storytelling Academy vs. Public Speaking Courses
| Feature | General Public Speaking | Business Storytelling Academy |
|---|---|---|
| Focus | Delivery, posture, confidence | Story structure and content for business outcomes |
| Practice | Practice speeches | 16 real-world business exercises |
| Tools | None | Custom GPT Story Generator + 20-story swipe file |
| Application | Presentations and speeches | Sales calls, leadership, marketing, executive communication |
About the Creator
Philipp Humm is a storytelling coach and the author of Storytelling for Business, the companion book included digitally with this course. He has worked with professionals at companies including Deliveroo, Visa, and FMT Solutions. Verified reviews from past participants describe “one of the most useful trainings I’ve participated in my professional life” (Neelkamal Biswas, Senior Director at Deliveroo) and “an overwhelmingly positive experience – 5 out of 5 stars” (Carrie Roso, Director at FMT Solutions).
Who This Course Is For
- Sales professionals who want to move beyond feature pitches and close more deals with compelling narratives
- Executives and managers who need to communicate vision, inspire teams, and present confidently at senior levels
- Consultants and coaches who want clients to remember their frameworks and refer others based on impact
- Entrepreneurs who pitch to investors, partners, or customers and need stories that stick
For more copywriting and communication training, explore copywriting courses or browse the business growth catalog.
Why get it here: Original price $497 — instant download at a fraction of the cost. If the link breaks, we replace it within 24 hours. 30-day money-back guarantee if files are corrupt.
Business Storytelling Academy FAQ
What is Philipp Humm’s Business Storytelling Academy?
A 6-module course with 23 short videos, 16 exercises, and a 36-page workbook teaching professionals how to use storytelling in sales, leadership, and executive communication. Includes the “Storytelling for Business” book, a Custom GPT Story Generator, and a 20-story Executive Swipe File.
Is this the complete course with all bonuses?
Yes. All 6 modules, 3 bonuses (Advanced Techniques, Custom GPT, Executive Swipe File), the digital book, and certificate of completion are included.
How do I access it after purchase?
Instant download link provided immediately after payment.
Who created this course?
Philipp Humm, storytelling coach and author of “Storytelling for Business.” Clients include professionals at Deliveroo, Visa, and FMT Solutions.
What if the download link doesn’t work?
Contact us and we’ll replace it within 24 hours.
Is there a refund policy?
Yes. 30-day money-back guarantee if files are corrupt or incomplete.
