About This Course

At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:

• What Native Advertising Is
• The Reasons Behind This Immense Adoption
• The Types of Native Ads
• Strategies & Tactics
• Guidelines & Best Practices
• Marketing Objectives You Can Achieve
• How To Measure Success
• How To Optimize Campaigns Based on KPIs
• Data-Driven Attribution Model
• Comparison of The Top Native Advertising Platforms
• How To Run Programmatic Native Ads

After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world’s leading native advertising platforms:

• Outbrain
• Verizon Media
• Taboola
• Revcontent
• MGID

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:

• Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.
• Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.
• Professionals with Traditional Marketing Background
• Sales, PR, Communication, Creative & IT Professionals
• Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.

Excellent Value for Money

High-Quality Course

• Well-Designed Presentations
• Illustrated Examples
• Well-Structured Course

No Fluffing

• 2+Hour Course
• Get Straight to the Information You Need
• Build Great Campaigns Within a Few Hours

Certificate of Completion

• Advance Your Career
• Land a High-Paying Job in Online Advertising
• Perform Your Current Job Better

Mobile Application

• Download lessons on your Android or iOS device
• Take lessons while commuting to worκ