Author
What is it? The Facebook Ads Blueprint is Sam Piliero’s training program on running profitable Meta advertising campaigns for e-commerce brands. It covers campaign structure, creative strategy, tracking setup, and optimization techniques updated for Meta’s Andromeda algorithm. Designed for beginners through advanced advertisers managing six to eight-figure ad budgets.
TL;DR: Facebook Ads training from Sam Piliero of The Moonlighters agency ($30M+/month generated for clients). Covers his M3 Methodology for campaign structure, creative strategy, and scaling. Updated for Andromeda algorithm changes. Best for e-commerce brand owners and media buyers who want current Meta advertising strategies.
Verified Deliverables:
- Complete Facebook Ads curriculum
- Campaign structure frameworks (M3 Method)
- Creative strategy training
- Tracking and measurement setup guides
- Dashboard templates and assets
- Delivery: Mega & Google Drive
- Lifetime access included
Why Facebook Ads Changed After Andromeda
Meta’s Andromeda algorithm update changed how campaigns should be structured. Old strategies that worked in previous years now waste budget. Many advertisers are running “out of date” campaigns that cost them up to 50% of their spend. The Facebook Ads Blueprint focuses on current best practices—what works after Andromeda, not strategies from last year. This matters because algorithm changes happen frequently, and training from someone actively managing accounts stays current.
What the Blueprint Covers
The training includes Sam Piliero’s M3 Methodology used across 100+ brands his agency manages. Campaign structure modules show how to organize ad sets and audiences for current algorithm behavior. Creative strategy sections cover what types of ads perform now—not generic advice but specific formats that drive results. Tracking setup ensures accurate data for optimization decisions. The course suits beginners learning fundamentals and experienced advertisers updating their approach. For AI-enhanced creative production, Ad Creators Lab provides complementary training on high-volume ad creation.
The M3 Methodology
Sam’s M3 Method focuses on betting resources on winning channels, structuring campaigns correctly for algorithmic optimization, and using cost controls to drive predictable scaling. This systematic approach replaces the guesswork many advertisers rely on. The methodology has been tested across brands at various revenue levels—from those just starting to those generating over $1 million monthly. For paid traffic strategies beyond Facebook, Smart Paid Traffic 2026 covers additional platforms.
Outdated Facebook Ads vs. Post-Andromeda Approach
| Aspect | Old Strategies | Blueprint Method |
|---|---|---|
| Campaign structure | Fragmented ad sets | Algorithm-optimized structure |
| Targeting | Detailed interest stacking | Broad + signal optimization |
| Scaling | Duplicate winning ads | Cost control scaling |
| Creative | Few variations tested | High-velocity testing |
About the Creator
Sam Piliero is the founder of The Moonlighters, a Meta advertising agency generating over $30 million monthly for the brands they manage. He has 11+ years of Facebook advertising experience. According to the program description, his agency manages 100+ brands ranging from six to eight figures in monthly revenue. The Blueprint packages the same strategies and systems his team uses for client work.
Who This Course Is For
- E-commerce brand owners who want to run their own Facebook ads profitably
- Media buyers managing client accounts who need updated strategies
- Beginners who want to learn Facebook advertising the right way from the start
- Experienced advertisers whose results declined after algorithm changes
- Marketing teams at brands spending significant budgets on Meta platforms
For related video ad training specifically, Savage Advertising System covers video creative. Explore more Paid Advertising courses for related Meta and Facebook training.
Tracking and Measurement
Accurate tracking has become critical after iOS privacy changes. The Blueprint covers proper pixel setup, conversion API implementation, and how to interpret data when attribution is incomplete. Dashboard templates help you visualize performance across campaigns. Understanding what metrics actually indicate success versus vanity metrics that mislead decisions separates profitable advertisers from those who waste budget.
What You’ll Need
A Facebook Ads account (Business Manager setup recommended). Budget for testing campaigns is required—the course covers cost control methods that minimize risk. Access to an e-commerce store or offer to promote. Basic understanding of Facebook’s ad platform helpful but not required for the beginner modules. Willingness to test and iterate on campaigns will accelerate your results.
Why get it here: Original monthly membership pricing — instant download at a fraction of the cost. If the link breaks, we replace it within 24 hours. 30-day money-back guarantee if files are corrupt.
Facebook Ads Blueprint FAQ
What is The Facebook Ads Blueprint?
Sam Piliero’s comprehensive Meta advertising training covering campaign structure, creative strategy, tracking, and scaling using his M3 Methodology tested across 100+ e-commerce brands.
Is this the complete course?
Yes. Full curriculum, dashboard templates, and operational assets included.
How do I access it after purchase?
Instant download link provided immediately after payment.
Who created this course?
Sam Piliero, founder of The Moonlighters agency ($30M+/month generated for clients).
Is this updated for current algorithm changes?
Yes. The training addresses Andromeda algorithm changes and current best practices.
What if the download link doesn’t work?
Contact us and we’ll replace it within 24 hours.
Is there a refund policy?
Yes. 30-day money-back guarantee if files are corrupt or incomplete.
