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Write High-Converting Advertorials with the Advertorial 101 Course
TL;DR: The Rachel Mazza Advertorial 101 course is a 4-week advertorial copywriting program that teaches you to write presell pages converting cold traffic into buyers. Includes hook formulas, advertorial templates, funnel design training, and frameworks from an agency owner who specialized in advertorials across dozens of niches.
Struggling to convert cold traffic into customers? Advertorial 101 by Rachel Mazza delivers the complete system for writing advertorial copy that transforms skeptical readers into eager buyers. This isn’t another generic copywriting course—it’s specialized training from someone who built an entire agency around writing advertorials for clients across dozens of industries. The Advertorial 101 course teaches you how to write advertorials that blend editorial content with persuasion, pre-selling prospects before they ever see your sales page.
What You’ll Master in This Advertorial Copywriting Training
Rachel Mazza built Advertorial 101 around the exact frameworks her agency used to create profitable campaigns. Every lesson translates directly to higher conversions and lower traffic costs.
- Craft attention-grabbing hooks tailored to your audience’s awareness level that keep cold readers engaged
- Build the perfect editorial-to-ad balance so your copy never feels spammy or salesy
- Find and use true stories that create instant trust and familiarity with skeptical audiences
- Design complete presell funnels that put cold leads in the buyer’s mindset before your sales page
- Overcome objections preemptively so prospects arrive at your offer already convinced
- Write advertorials faster using proven templates and structures that work across industries
Want to expand your copywriting toolkit further? The RMBC Method Copywriting Course complements advertorial skills with sales letter frameworks, while High-Speed Copywriting by David Garfinkel teaches you to write faster without sacrificing quality.
Complete Advertorial 101 Program Breakdown
Lesson 1: Converting Cold Traffic 101
Understand how advertorials function as the bridge between paid traffic and your sales page. Rachel deep-dives into the psychology behind why advertorials work—creating familiarity and trust with readers who’ve never heard of you. You’ll learn how different industries and business models use advertorials, from supplement companies to course creators.
Lesson 2: Million Dollar Hooks
The hook determines whether your advertorial gets read or ignored. This lesson teaches you to create engaging opening angles based on your audience’s awareness level. Rachel shares her research system for finding true stories that make instant personal connections—building credibility before you’ve even made a pitch. These hook formulas work for advertorial examples across any niche. For more on persuasive writing techniques, explore Jon Benson’s AI Copy Academy.
Lesson 3: Lightning Speed Advertorial Creation
Learn to design and structure advertorials for your specific industry. Rachel shows you different advertorial formats and helps you choose the right one for your offer. You’ll build clear outlines that make the writing flow naturally, plus get access to the exact templates used by her successful copy agency. This is where how to write an advertorial becomes a repeatable system.
Lesson 4: Advanced Advertorial Secrets
Master Rachel’s quick-creation process for testing new campaign ideas rapidly. Learn where to publish advertorials for maximum reach, how to leverage content networks, and how to design complete presell page funnels that transform cold leads into buyers ready to purchase. For advanced funnel strategies, check out the Sam Woods AI Copywriting Workshop for rapid content creation.
Who This Advertorial Course Is Built For
- Copywriters wanting to add advertorial writing to their service offerings
- Media buyers struggling with cold traffic conversion rates—consider pairing this with Deividas Tokaris’ Creative Media Buyer Course
- Course creators and coaches needing presell pages for their offers
- E-commerce brands running native advertising campaigns
- Affiliate marketers seeking higher EPC through better presell content
- Agency owners looking to offer advertorial services to clients
Who This Course Is NOT For
To be transparent, Advertorial 101 isn’t the right fit if you:
- Only work with warm audiences who already know your brand
- Have zero copywriting fundamentals (learn basics first)
- Expect plug-and-play templates without understanding the strategy
- Don’t run paid traffic or work with clients who do
What’s Included in Your Advertorial 101 Package
- 4 comprehensive video lessons (3.26 GB of content)
- Weekly homework assignments for building your advertorial portfolio
- Frameworks and templates Rachel uses for her own clients
- Bonus training resources with real-life advertorial examples
- Copy breakdowns for creative hook inspiration
- Presell funnel design training
- Unlimited access to your private learning dashboard
About Rachel Mazza: Your Advertorial Expert
Rachel Mazza built a successful copywriting agency that exclusively specialized in advertorial creation. Unlike generalist copywriters who treat advertorials as an afterthought, Rachel made them her entire focus—writing for clients across dozens of niches and generating millions in conversions. The Advertorial 101 course distills everything she learned running her agency into a systematic training program that turns you into an advertorial specialist in just 4 weeks.
Why Advertorial 101 Outperforms Generic Copy Training
Most copywriting courses cover advertorials in a single module—if at all. Advertorial 101 is entirely focused on this specialized format. You’ll understand the psychology, learn the structures, get the templates, and see real advertorial examples broken down in detail. The result is deep expertise in a high-demand skill that media buyers and brands desperately need. For complementary Facebook advertising skills, the Katie & Floyd Ads That Sell Digital Products course provides excellent paid traffic training.
Advertorial 101 Course Review: FAQs
What is Advertorial 101 and who created it?
Advertorial 101 is a specialized advertorial copywriting course created by Rachel Mazza, a copywriter who built an entire agency around writing advertorials. The 4-week program teaches you to create presell pages that convert cold traffic into buyers.
What exactly is an advertorial?
An advertorial is content that looks like editorial but functions as advertising—typically a presell page that warms up cold traffic before they see your sales page. Think of it as the bridge between someone clicking an ad and being ready to buy.
Do I need copywriting experience for this course?
Basic copywriting knowledge helps, but Rachel explains concepts clearly for motivated beginners. If you understand persuasion fundamentals and can write decent sentences, you can learn advertorial creation from this program.
How long does it take to write an advertorial after this training?
Lesson 3 specifically teaches lightning-speed creation. Most students can produce advertorial drafts in 2-4 hours once they’ve internalized Rachel’s frameworks and templates. Speed increases with practice.
Is Advertorial 101 worth the investment?
If you work with cold traffic—as a media buyer, affiliate, or course creator—advertorial skills directly increase conversion rates. Better presell pages mean lower customer acquisition costs and higher campaign profitability.
What results can I expect from this advertorial training?
Students report higher conversion rates on cold traffic campaigns and the ability to charge premium rates for advertorial copywriting services. The frameworks work across industries from supplements to coaching to e-commerce.
Start Writing Advertorials That Convert Today
Cold traffic is the hardest traffic to convert—and advertorials are the solution. Rachel Mazza’s Advertorial 101 gives you the specialized training to write presell pages that transform strangers into buyers. Stop losing money on traffic that doesn’t convert. Enroll now and master the advertorial format that top media buyers and brands rely on for profitable campaigns.
