Author
Transform Your Sales with How To Sell The Way People Buy Training
What if you could close more sales without the tension, rejection, or awkward objections that make selling feel uncomfortable? How To Sell The Way People Buy by Michael Oliver is the most comprehensive consultative selling training program available—built on 28+ years of real-world experience and behavioral neuroscience. This isn’t another aggressive sales tactics course. Michael Oliver created How To Sell The Way People Buy to help sales professionals sell with integrity, authenticity, and authority—without compromising their values or pushing prospects away.
What You’ll Master Inside This Consultative Sales Course
- ✅ Dissolve objections from the first introduction—using questions that make prospects want to buy
- ✅ Master the 7 types of logical and emotional questions that reveal your buyer’s unique purchasing blueprint
- ✅ Learn empathic selling techniques grounded in behavioral neuroscience and psychology
- ✅ Craft personalized sales scripts that feel natural, not scripted or pushy
- ✅ Reframe your sales mindset with 7 powerful subconscious reprogramming techniques
- ✅ Present without presenting—let your questions do the selling for you
- ✅ Build trust-based relationships that lead to repeat business and referrals
Complete 3-Phase Program Breakdown
Phase 1: The Essential Mindset of Empathic Selling with Integrity
Transform how you think about sales. You’ll discover 7 ways to reframe and reprogram your subconscious mindset, craft an elevated elevator speech that opens doors, and master 5 essential Natural Selling fundamentals most salespeople never learn. Michael Oliver teaches you how to listen so potential buyers actually want to buy.
Phase 2: Crafting Your Personalized Sales Scripting
Build your custom sales conversation framework. Learn the 5 Needs & Values Questions that quickly reveal your prospect’s logical and emotional buying blueprint. Master 6 effective conversation starters that dissolve tension instantly. Discover the 7 different question types that influence buyers to purchase from you.
Phase 3: Responding to Questions of Concern Without Resistance
Stop using resistance-causing objection handling techniques. This phase includes 4 essential mindset shifts, a proven 3-step resolution process, and 26 real-world examples of how to respond to questions of concern using the Natural Selling approach.
Who This Consultative Selling Course Is Built For
- ✅ Sales professionals tired of pushy tactics that damage relationships
- ✅ Entrepreneurs who want to sell without feeling “salesy”
- ✅ Consultants looking to master relationship selling and value-based conversations
- ✅ Business owners who need to close deals with integrity and authenticity
- ✅ Anyone who wants to double their sales in 90 days without compromising their values
What’s Included in How To Sell The Way People Buy
- ✅ Complete 3-phase video training course with step-by-step instruction
- ✅ Bonus eBook: “Why To Sell The Way People Buy” explaining the behavioral neuroscience foundation
- ✅ Personalized scripting guidelines you build as you progress
- ✅ 26 Natural Selling response examples for common sales objections
- ✅ Lifetime access to all course materials
- ✅ Practical exercises to implement immediately
About Michael Oliver – 28+ Years of Sales Mastery
Michael Oliver created the Natural Selling methodology over 28 years ago after discovering that traditional sales techniques create the very resistance they try to overcome. His consultative sales training has helped thousands of professionals transform their approach from pushing products to facilitating buying decisions.
Unlike typical sales trainers, Michael Oliver combines proven sales psychology with behavioural neuroscience to create lasting change. His approach focuses on understanding the buyer’s perspective first—making every sales conversation feel like a helpful dialogue rather than a pitch.
Why How To Sell The Way People Buy Outperforms Traditional Methods
- ✅ No memorized scripts—develop genuine conversations that build trust
- ✅ No aggressive closing techniques—buyers close themselves when you ask the right questions
- ✅ No handling objections—dissolve concerns before they become roadblocks
- ✅ Based on psychology, not manipulation—ethical selling that feels good for everyone
- ✅ Results in 90 days—many clients report doubling their sales using these methods
Frequently Asked Questions
What is How To Sell The Way People Buy?
How To Sell The Way People Buy is a consultative selling course developed by Michael Oliver that uses behavioural neuroscience and psychology to help sales professionals have conversations that lead buyers to self-influence their purchase—without tension, rejection, or objections.
How is this different from other sales objection handling training?
Most sales training teaches you to “overcome” objections with scripted responses. Michael Oliver’s approach dissolves objections before they arise by using the right questions at the right time. You’ll never need to “handle” objections again because they won’t come up.
Who is this consultative selling training best for?
This course is designed for sales professionals, entrepreneurs, consultants, and business owners who want to sell more effectively while maintaining their integrity. It’s especially valuable for those tired of pushy sales tactics that damage relationships.
How long does it take to see results from this sales training course?
Many of Michael Oliver’s clients report significant improvements within 90 days. The course is self-paced, allowing you to implement techniques as you learn them and see immediate results in your sales conversations.
What makes consultative sales different from traditional selling?
Consultative sales focuses on understanding the buyer’s needs through strategic questions rather than pitching features. The program takes this further by teaching empathic selling techniques that create genuine connections and trust-based relationships.
Do I get lifetime access to this Natural Selling course?
Yes. When you enroll in How To Sell The Way People Buy, you receive lifetime access to all course materials, including the bonus eBook and all future updates.
Start Your Sales Transformation Today
Stop struggling with rejection, tension, and lost deals. How To Sell The Way People Buy gives you Michael Oliver’s complete consultative selling system to double your sales in 90 days—with integrity, authenticity, and without compromising your values.
Join thousands of sales professionals who’ve transformed their results using How To Sell The Way People Buy and the Natural Selling approach. Get instant access now.