Author
Matt Gray Content Empire OS is a content creation and personal branding system built around Matt Gray’s proprietary Content GPS Framework — the same methodology behind his Founder OS program, which retails at $2,497. This version gives you the core content systems, templates, and batch creation workflows for $24 at UDCourse.
By UDCourse Editorial Team | Last updated: February 2026
TL;DR: Content Empire OS by Matt Gray delivers a structured system for personal brand content creation — including a 60-day content queue method, batch creation workflows (30 pieces in 30 minutes), and audience-to-offer conversion systems. It’s the content-focused module from his Founder OS program. Best suited for founders, solopreneurs, and creators who want a repeatable process for publishing consistently across LinkedIn, X, YouTube, and Instagram.
Verified Deliverables:
- Full Content Empire OS video training modules (MP4)
- Content GPS Framework workbook and templates
- 60-day content queue spreadsheet system
- Platform-specific content templates (LinkedIn, X, YouTube, Instagram)
- Audience-to-offer conversion workflow guides
- Delivery: Instant digital download
- Lifetime access after purchase
What Is Included in Matt Gray’s Content Empire OS?
Content Empire OS covers four main systems: the Distribution Revolution framework, the Content OS methodology, newsletter growth tactics, and the Mastery Mindset operating system. Together these form a complete workflow from content ideation to audience monetization.
Distribution Revolution covers how personal brand content works as a compounding asset — Matt calls attention “the new oil” and builds the course around a documented framework for turning content output into inbound business leads.
Content OS is the core module. It addresses the three components Matt identifies as essential to a profitable personal brand: niche definition, audience building, and content category architecture. The batch creation system — 30 pieces of content in 30 minutes — uses pre-built templates and a structured category framework to remove the bottleneck of sitting down and creating from scratch.
60-Day Content Queue. The course includes a system for building a full two-month content pipeline in under one hour. This is a scheduling and ideation workflow, not just a template — it structures your content mix across categories and platforms so you’re never deciding “what to post” the day of.
Newsletter Growth System. A dedicated section on building and growing a personal newsletter. Covers growth tactics, email cadence, and why owning your list reduces dependency on algorithm-controlled platforms.
Who Is Matt Gray and Why Does His System Matter?
Matt Gray is the founder of Founder OS and a recognized personal branding operator with over 500,000 followers across LinkedIn, X (Twitter), Instagram, and YouTube. He built his following by documenting and systematizing what he calls “one-person empire” building — creating operational systems around content rather than relying on creativity or inspiration.
His Founder OS program is a $2,497 coaching and course platform. Content Empire OS is the content-specific component of that system — focused on the workflows, templates, and frameworks Matt uses in his own brand and teaches to clients.
Matt’s LinkedIn profile has been cited widely in personal branding circles. He posts daily using the exact systems taught in this course.
How Does Content Empire OS Compare to Other Personal Branding Courses?
| Course | Focus | Approach | Price at UDCourse |
|---|---|---|---|
| Matt Gray – Content Empire OS | Content systems + personal brand | Batch creation, templates, queuing | $24 |
| Gusten Sun – Personal Brand X | Personal brand identity | Visual brand + positioning | $24 |
| Talia Datt – Social Media Monetization | Turning followers into revenue | Monetization strategy | $27 |
| Kieran Drew – AI Vault | AI-powered writing + content | AI tools for content creation | $25 |
What Specific Content Systems Does the Course Teach?
The course breaks content creation into repeatable systems rather than creative exercises. The key frameworks taught include:
Content GPS Framework. A structured approach to organizing your brand content strategy. Defines content pillars, sets category ratios (educational vs. promotional vs. story-based), and maps output to business objectives. This is the planning layer before you write a single post.
Batch Creation System. The 30-in-30 method — 30 pieces of content in 30 minutes — uses pre-written hooks, topic buckets, and platform-specific templates. You’re filling in a structure rather than writing from a blank page. This approach reduces creation time significantly once the templates are set up.
Audience-to-Offer System. Covers converting your content audience into revenue. Includes workflows for newsletter monetization, inbound DM conversion, and offer sequencing. This is the bridge between building an audience and generating actual income from it.
Platform-Specific Templates. Separate template sets for LinkedIn, X (Twitter), Instagram, and YouTube — each platform has different format expectations and engagement patterns. The course provides plug-and-play formats for each rather than a generic “just post consistently” approach.
Who Is This NOT For?
Matt Gray Content Empire OS is not a fit if you’re looking for paid advertising strategies, SEO-driven content, or video production training. The course is focused entirely on organic text and short-form content systems for personal brand building.
It’s also not the right choice if you want 1:1 coaching or community access — this is a self-paced digital program. The full Founder OS Light ($2,497) includes those elements; Content Empire OS is the standalone content system without them.
If you already have a structured content workflow you follow consistently, the incremental value here is limited. This course is designed for people who are inconsistent, stuck on what to create, or spending far too much time on content that doesn’t compound.
What Are the Key Deliverables in Content Empire OS?
Verified contents of Matt Gray Content Empire OS include the core video training modules, platform-specific content templates and swipe files, the Content GPS Framework workbook, the 60-day content queue spreadsheet system, and the audience-to-offer conversion workflow guides. The program is delivered as digital files with instant access upon purchase.
Creators looking for complementary tools may also consider Liam Austin’s Podcast Revenue Growth System for audience distribution, or Ben Adkins’ Faceless Digital Business Workshop if you prefer building content channels without a personal brand face.
Frequently Asked Questions
What is Matt Gray’s Content Empire OS?
Content Empire OS is Matt Gray’s personal brand content creation system. It includes his Content GPS Framework, batch content creation method (30 pieces in 30 minutes), a 60-day content queue system, newsletter growth tactics, and audience-to-offer conversion workflows. It’s the content-focused module from his Founder OS program.
How is Content Empire OS different from Founder OS?
Founder OS is Matt Gray’s full $2,497 coaching and course platform covering all aspects of personal brand building. Content Empire OS is the content creation systems module — focused specifically on workflows, templates, and batch creation methods. It doesn’t include the 1:1 coaching, community, or business operations modules from the full program.
Is Matt Gray’s course worth it for beginners?
Yes, especially at the UDCourse price. The batch creation system and templates are designed to help people who struggle with what to post and when. Beginners benefit from the pre-built content frameworks because they remove the blank-page problem that stops most people from posting consistently.
Which platforms does Content Empire OS cover?
The course includes platform-specific templates and strategies for LinkedIn, X (Twitter), Instagram, and YouTube. Each platform section covers format expectations, posting cadence, and the hook structures that perform best on that specific platform.
Does the course cover how to make money from a personal brand?
Yes — the Audience-to-Offer system covers converting followers into revenue through newsletter monetization, inbound DM workflows, and offer sequencing. It’s not a standalone make-money course, but it connects content building directly to business outcomes.
What is the 30-in-30 content creation method?
The 30-in-30 method is Matt Gray’s batch creation system for producing 30 pieces of content in approximately 30 minutes. It works by pre-defining your content categories, filling in templated structures rather than writing from scratch, and scheduling in advance. The system is built on pre-built hooks and formats rather than raw creativity each session.
Where can I get Matt Gray’s Content Empire OS?
Matt Gray Content Empire OS is available on UDCourse for $24 with instant digital access. The official Founder OS program is available at founderos.com starting at $2,497 and includes coaching and community elements not available in this version.
