Julian Cole – Strategy Finishing School
What You Get IN Strategy Finishing School:
Strategy Finishing School 15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW
You can advance to a strategic leadership position with the Strategy Finishing School.
The BIG-T Strategist model gives you a;
• Strong foundation in the strategy craft with 9 modules
• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership
The School includes lifetime access to the following;
• 80+ video lessons
Master the skills of strategy needed at the 3 levels of your career.
The modules assist you at three levels (strategist, strategy director, and head Of a strategy).
Chapter 1 – Strategy Fundamentals (Strategist)
Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)
Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)
Save your time with templates you can copy/paste.
You will have access to the Strategy Finishing School Library, a Google folder containing presentations and templates that Julian and other strategists have used to save hours of presentation creation time.
You can copy and paste templates such as strategy set-up decks, content strategy, scoping strategy, comms planning, and strategy department vision to over 100+ frameworks designed for swiping and saving.
Course Modules & Lessons
What is strategy?
Writing a strategy
Different types of strategy
Short Sharp Strategy
Who’s Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources
Kick Off Questions
Art of Interviewing Clients
Evaluating Data Sources
What are insights?
Insights vs. observations
How to write a creative brief
Sacred Six Brief Template
Single Minded Proposition
Biggest Mistakes With Creative Briefing
Giving Creative Feedback
Tips for Briefing Remotely
What is Brand Strategy?
Brand Benefit Ladders
What is Comms Planning?
Consumer Journey Tools
Consumer Journey Mapping
Comms Planning Questions
Articulating An Idea
Building Out An Execution
Content Strategy (Annual)
How Advertising Works
Cogs of Marketing Effectiveness
Mental And Physical Availability
Category Entry Points
Different Types of Measurement
Creating a KPI Framework
Reading a Financial Report
Business Strategy Models (Coming Soon)
Transitioning Into Strategy
How To Get A Raise
Creating Your Pitch
Strategy Portfolio Website
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Being Strategy About Resourcing
Being Strategic About Strategy
RICK Sales Model
How Agencies Make Money
Strategy Sales Models