Crash Course Copywriting Guide

• What exactly is copywriting?
• What isn’t copywriting?
• A primarily overlooked method of researching your customers
• Ingenious ways to communicate with your audience in their language
• You must avoid the 7 Deadly Sins of Copywriting (unless you want to end up in Copyhell).
• An accessible market research technique for getting inside people’s heads.
• Unusual methods for increasing sales by overcoming your clients’ objections
• The one crucial factor that will ethically compel consumers to buy your product
• How to write copy and present a tale that will entice your audience to buy

Anatomy Of Irresistible Sales Page

Inside this guide, you’ll discover:​

• The Structure of a Sales Page
• The 12 components of a compelling sales page that will convert readers into buyers.
• What is the ONE thing you must include in your sales pages?
• You can steal my examples of perfect sales pages.
• 8 captivating headlines to pique your reader’s interest (tested and proven to work)

Templates

• Sales page template
• 45 hook templates

The Only Market Research Strategy You’ll Ever Need​

You’ll discover:

• An answer to the question, “What the hell is Market Research?”
• Access the Market Research Matrix Spreadsheet
• Discover the quickest and easiest way to conduct market research.
• Understanding the Pains and Aspirations of Your Market
• Shortcuts for discovering high-quality information on your specialty and market
• A foolproof way to learn everything there is to know about your customers’ dreams and nightmares.

Worksheet

Track your progress with this easy-to-follow worksheet to learn copywriting faster.

Bonus #1: Use the Viral Framework (Video)

• Learn what I did to go viral on Instagram not once but four times in 30 days – and attract 55,290 new followers.
• Discover the best-copywriting structure for creating viral posts and captions. See how I show my inner-circle students how to use this framework with their ideas.