Jason Barnard – Knowledge Panel Course

Unlock the secrets of Google’s Knowledge Panels with Jason Barnard’s comprehensive Knowledge Panel Course.

Learn the tactics, techniques, and strategies that will work for you to get a Knowledge Panel in the short term, how you can get into Google’s Knowledge Vault, and how your entity can build confidence.

This course is your gateway to mastering the art of Knowledge Panels, ensuring your brand stands out in the digital landscape.

Why This Course is Worth Your Investment

In today’s digital age, having a Knowledge Panel can significantly boost your online presence and credibility. Jason Barnard’s Knowledge Panel Course is meticulously designed to provide you with the knowledge and tools to achieve just that.

With 5 hours of on-demand video content, 75 additional learning resources, one year of access, and a Certificate of Completion, this course is an invaluable asset for anyone looking to enhance their online visibility.

Course Features

• 5 hours on-demand video: Dive deep into the intricacies of Knowledge Panels with detailed and engaging video content.
• 75 additional learning resources: Supplement your learning with a wealth of resources that provide further insights and practical tips.
• One year access: Learn at your own pace with a full year to access and revisit the course materials.
• Certificate of Completion: Showcase your expertise and boost your professional credentials with a certificate upon completion.

What You’ll Learn

Educating the Child that is Google

How does Google think and how can you train it to recognize your entity? In this section, Jason Barnard demystifies the concept of “educating” Google. Learn how to structure your content and online presence in a way that aligns with Google’s algorithms, ensuring your entity is correctly understood and represented.

Getting a Knowledge Panel in Three Easy Steps

Obtaining a Knowledge Panel might seem daunting, but Jason Barnard breaks it down into three simple steps. Discover the essential actions you need to take to secure a Knowledge Panel quickly and effectively, and start seeing results in the short term.

Building Your Entity Home

Your entity home is the cornerstone of your online presence. Learn how to create and optimize your entity home to make it a reliable source of information for Google. This section covers everything from website structure to content strategy, ensuring your entity home is robust and informative.

Writing Your Entity Description

A compelling entity description is crucial for your Knowledge Panel. Jason Barnard provides expert tips on crafting a description that accurately represents your brand and resonates with Google’s Knowledge Graph.

Identifying the Relevant Corroborative Sources

Google relies on corroborative sources to validate your entity. Learn how to identify and leverage these sources to strengthen your Knowledge Panel. This section teaches you how to build a network of reliable references that support your entity’s information.

The Non-Geeky Way to Join the Dots

You don’t need to be a tech wizard to understand how Knowledge Panels work. This part of the course simplifies the process, showing you how to connect the dots in a non-technical manner that’s easy to follow and implement.

The Powerful Geeky Way to Join the Dots

This section offers a more detailed approach for those who love diving deep into the technical aspects. Learn the advanced techniques to connect your entity’s information across the web, ensuring Google has a clear and comprehensive understanding of your brand.

How Google’s Knowledge Graph Works

Understanding the inner workings of Google’s Knowledge Graph is key to mastering Knowledge Panels. Jason Barnard explains how the Knowledge Graph functions and how you can leverage it.

Six Knowledge Verticals that Trigger a Knowledge Panel

Discover the six key knowledge verticals that are most likely to trigger a Knowledge Panel. Learn how to position your entity within these verticals to increase your chances of appearing in Knowledge Panels.

How to Claim a Knowledge Panel (and When You Shouldn’t)

Claiming a Knowledge Panel can be a strategic move, but it’s not always necessary. This section guides when to claim a Knowledge Panel and when it might be best to let it develop organically.

How to Change Information in a Knowledge Panel

Once you have a Knowledge Panel, keeping the information accurate and up-to-date is important. Learn the steps to change and update information in your Knowledge Panel effectively.

What Information Does Google Show in Knowledge Panels?

Understanding what information Google displays in Knowledge Panels helps you optimize your entity’s data. This section covers the types of information typically shown and how you can influence what appears.

The Three Google Knowledge Algorithms

Dive deep into Google’s three main algorithms for powering Knowledge Panels. Learn how each algorithm works and how you can align your entity’s information to benefit from it.

The Google Knowledge Extraction Algorithm

The extraction algorithm is crucial in how Google gathers and displays information. Jason Barnard explains how this algorithm works and how you can ensure your entity’s information is correctly extracted.

How a Knowledge Panel is Built

Gain insights into the step-by-step process of how a Knowledge Panel is built. Understanding this process will help you optimize your entity’s data and improve your chances of obtaining a Knowledge Panel.

Getting Your Entity Into Google’s Knowledge Vault

The Knowledge Vault is Google’s repository of structured data. Learn how to get your entity into this vault, ensuring your information is reliable and easily accessible by Google.

Getting your Knowledge Panel to Show on Your Brand SERP

Once you have a Knowledge Panel, it must appear on your brand’s search engine results page (SERP). Learn the strategies to make sure your Knowledge Panel is prominently displayed.

Managing People Also Search For and Related Searches

“People Also Search For” and related searches can influence how your entity is perceived. Learn how to manage and optimize these aspects to enhance your Knowledge Panel’s effectiveness.

How Google Chooses What Photos and Logos to Show

Visual elements like photos and logos play a significant role in your Knowledge Panel. Discover how Google selects these visuals and how you can ensure the best images represent your entity.

Building Google’s Confidence in Your Entity

Confidence is key to maintaining a robust Knowledge Panel. Learn the techniques to build and sustain Google’s confidence in your entity, ensuring your Knowledge Panel remains accurate and authoritative.

By the end of this Knowledge Panel Course, you will have a comprehensive understanding of achieving, managing, and optimising a Knowledge Panel for your brand.

Enroll now and start your journey to mastering Google’s Knowledge Panels with Jason Barnard.