Ellen Mackenzie – Dishing Up Digital School

Dive into the world of digital marketing with Ellen Mackenzie’s Dishing Up Digital School. 

This comprehensive course provides you with all the tools and knowledge you need to succeed as a social media manager, offering 60+ engaging video lessons, lifetime access to the course content, 8 workbooks, and exclusive access to the Insiders Club membership group.

In Modules 1: and Two, we set the stage for your success by focusing on your role as a social media manager and exploring the customer journey on social media.

 We’ll also address mindset, limiting beliefs, and confidence-building exercises to ensure you’re ready to excel.

Module 3: tackles the challenge of packaging and pricing your services, covering niche selection, sales psychology, and value-based pricing, along with insights into Ellen’s package and pricing evolution.

Module 4: prepares you to sell your services, find clients, and target the right clients for your early days in business. You’ll gain access to real client pitches, copy-paste examples, and discovery call samples to help you secure your first client.

Module 5: the largest module, teaches you everything about content creation, including writing captions, creating layouts, and crafting reels and stories, all within the context of working with clients and managing their social channels.

Module 6: looks into Ellen’s systems and strategies for managing multiple clients, organizing content, scheduling posts, tracking analytics, and providing client reports. 

You’ll also receive an onboarding walkthrough and examples of formal strategy documents.

Module 7: delves into client communication and relationship management, covering client engagement, boundary setting, and handling “ghost” clients.

Module 8: demystifies contracts, invoices, and accounting, sharing easy-to-follow strategies and templates to help you manage these essential business aspects.

Module 9: goes beyond starting your social media business by teaching you how to scale it, touching on achieving $10k in months, increasing prices, and outsourcing.

Module 10: a bonus module explores adding coaching and teaching packages to your services, with step-by-step guidance, templates, and coaching structure examples.

Additionally, you’ll learn from expert guest speakers in 2022, including Kayley Hamilton on PR and media exposure, Prerna from Content Bistro on conversion copywriting, Alastair Maasch on business finances and investing, Arneen on self-love and mindset, and Aksh from Social Media Sprinkle on Facebook ads.

Embark on your digital marketing journey with Ellen Mackenzie’s Dishing Up Digital School and unlock the secrets to success in the thriving world of social media management.