Author
David Herrmann & Cody Plofker – TikTok Ads Talk
David Herrmann & Cody Plofker – TikTok Ads Talk Experts in TikTok advertising David Herrmann and Cody Plofker joined Foxwell Digital to talk about the current state of TikTok ads, from novice to expert. This 150-minute course teaches you how to create winning creative, create a winning account structure, optimize your account, and much more.
TOPICS COVERED
- Why aren’t advertisers succeeding with TikTok ads?
- TikTok creative success
- Hook creation and the TikTok thumb stop ratio
- Storyboarding-winning TikTok creative
- Content creators, how to source them, and how to succeed with them
- Ideas for new TikTok creative
- How to use data to optimize the creative process
- Creative testing
- Scaling winning TikTok creative
- How often to update creative based on spend
- TikTok Creative Marketplace
- Winning with TikTok ad copy
- TikTok ad account structure – setup through optimization
- CBO vs ABO
- TikTok ad-winning audiences and who/what to target
- TikTok ad landing page optimization and testing
- What type of data do TikTok ads need to succeed
- Measuring TikTok ads success
- TikTok sales attribution and how to measure it
- Where TikTok lives in the customer journey funnel
- Why organic TikTok is important for TikTok ads
- TikTok influencers, branded content, and white-labelled content
- TikTok ad optimization using other platforms such as Google Analytics, post-purchase surveys, and more
