Author
Boyuan Zhao – E-commerce Email Masters 2.0
Unleash your e-commerce potential with Boyuan Zhao’s E-commerce Email Masters 2.0. This immersive course is meticulously crafted to elevate your e-commerce prowess, focusing on essential aspects like branding, sales, strategic thinking, and design interpretation.
In the Selling Brand Strategy section, you’ll gain expertise in positioning yourself as a recognized figure in the field. You’ll learn to command premium prices and attract high-value clients who appreciate your creative work. The art of making the competition irrelevant, insights into successful sales processes, and mastering sales call scripts are key takeaways from this section.
The Hosting a Strategy Workshop section offers a deep dive into the art of conducting engaging, interactive strategy workshops.
You’ll learn to extract a brand’s essence, analyze competition, create audience personas, and map sales journeys. Plus, you’ll learn how to set actionable brand goals and priorities, making your workshops highly effective.
Sharpen your strategic thinking in the Your Strategic Thinking section. Here, you’ll discover how to distill insights from workshops and transform them into an actionable brand strategy. This section covers mission and vision statement formulation, brand value establishment, audience psychographics, and effective brand positioning.
In the Turning Strategy into Design section, you’ll master transforming strategic thinking into visual designs. Learn to employ colour and font psychology, create compelling style scapes and mood boards, and tie symbolism and strategy together, culminating in a successful brand identity.
Alongside these modules, the E-commerce Email Masters 2.0 program offers bonus content, providing an editable InDesign template, a brand strategy framework document, real-world brand strategy examples, checklists, worksheets, and scripts. A vibrant community fosters mutual learning and accountability.
Embark on a journey with Boyuan Zhao’s E-commerce Email Masters 2.0 course, and transform your understanding of e-commerce brand strategy.
