Author
What is it? Grow & Convert Course is Benji Hyam and Devesh Khanal’s content marketing training built around their “Pain Point SEO” methodology. It teaches keyword research for high-converting content, SEO-driven content strategy, link building, and conversion optimization for B2B SaaS, B2C SaaS, service businesses, and ecommerce companies. Includes lifetime membership and monthly live calls.
TL;DR: A content marketing program from the founders of Grow and Convert, an agency that pioneered “Pain Point SEO” — targeting bottom-of-funnel search queries where readers are already looking for solutions. Covers keyword research, content writing for different business types, link building, and measuring content ROI. Includes live monthly calls and lifetime access. Best for marketers and business owners who want content that drives signups, not just traffic.
Verified Deliverables:
- Full video training modules on Pain Point SEO methodology
- Keyword research frameworks for bottom-of-funnel content
- Content creation templates for SaaS, services, and ecommerce
- Link building strategy training
- Conversion optimization modules
- Monthly live call recordings
- Delivery: Mega & Google Drive
- Lifetime access included
Why Bottom-of-Funnel Content Strategy Matters in 2026
Most content marketing advice focuses on driving traffic — write articles, get pageviews, hope some readers convert. The problem is that top-of-funnel articles attract people who are browsing, not buying. Grow and Convert’s approach flips this by targeting keywords when searchers are actively comparing solutions or looking for a specific product type. A single bottom-of-funnel article that ranks well can generate more signups than hundreds of top-of-funnel posts. For marketers who also want to sharpen their overall content and copywriting skills, combining both approaches builds a strong foundation.
What’s Inside
The course starts with keyword research, but not the typical “find high-volume keywords” approach. Benji and Devesh teach you to identify pain point keywords — search queries where someone is describing a problem your product solves. Think “best project management tool for remote teams” instead of “what is project management.” The keyword research module includes frameworks for categorising keywords by intent and prioritising the ones most likely to drive conversions.
The content creation section is split by business type. B2B SaaS content requires different positioning than ecommerce or service business content, and the course gives you templates and examples for each. You learn how to structure articles that naturally mention your product as the solution without sounding like a sales pitch. The link-building module covers outreach methods and strategies for getting authoritative sites to link to your content, which directly impacts your ability to rank for competitive terms.
Conversion optimization rounds out the program. This covers on-page elements like CTA placement, tracking which articles generate signups (not just traffic), and reporting content marketing ROI to stakeholders. If you work with SEO and search visibility as part of your role, the measurement frameworks here translate directly. The monthly live calls give access to updated strategies and Q&A with the founders.
Pain Point SEO vs Traditional Content Marketing
| Feature | Traditional Content Marketing | Pain Point SEO (This Course) |
|---|---|---|
| Keyword Focus | High volume, informational | Bottom-of-funnel, solution-seeking |
| Primary Metric | Pageviews and traffic | Signups and conversions |
| Content Volume | High — publish frequently | Targeted — fewer articles, higher impact |
| ROI Timeline | Slow — takes months of volume | Faster — each article has conversion intent |
| Business Model Fit | Media/ad-supported sites | SaaS, services, ecommerce |
About the Creators
Benji Hyam and Devesh Khanal are co-founders of Grow and Convert, a content marketing agency that works with SaaS companies on SEO-driven content strategies. They developed the Pain Point SEO framework, which focuses on writing content for bottom-of-funnel keywords rather than chasing volume. Their case studies and methodology are published on their blog and have been referenced widely in the content marketing space.
Who This Course Is For
- Content marketers at SaaS or service companies who need content that drives signups, not just traffic
- Marketing managers who want a repeatable content strategy framework tied to business results
- Freelance writers who want to specialize in high-converting SEO content for B2B clients
- Business owners who have tried content marketing but haven’t seen it generate leads
For related training on search optimization and content visibility, explore SEO courses and Content Creation programs.
Why get it here: Original price $699 — instant download at a fraction of the cost. If the link breaks, we replace it within 24 hours. 30-day money-back guarantee if files are corrupt.
Grow & Convert Course FAQ
What is the Grow & Convert Course?
It is Benji Hyam and Devesh Khanal’s content marketing training program focused on their Pain Point SEO methodology — targeting bottom-of-funnel keywords to write content that drives signups and conversions rather than just traffic.
Is this the complete course?
Yes. All video modules, keyword research frameworks, content templates, link-building training, conversion optimisation materials, and monthly live call recordings are included.
What is Pain Point SEO?
Pain Point SEO is the methodology developed by Grow and Convert. Instead of targeting high-volume informational keywords, you target search queries where readers are actively describing a problem they need solved — making them much more likely to convert.
How do I access it after purchase?
Instant download link provided immediately after payment via Mega and Google Drive.
Who created this course?
Benji Hyam and Devesh Khanal are co-founders of Grow and Convert, a content marketing agency specialising in SEO-driven content for SaaS companies.
What if the download link doesn’t work?
Contact us and we’ll replace it within 24 hours.
Is there a refund policy?
Yes. 30-day money-back guarantee if files are corrupt or incomplete.
