Andrew Foxwell – Ad Buyers Bundle

What You Get in Ad Buyers Bundle:

Optimizing and Auditing With Confidence and Clarity

Ad Buyers Bundle will teach you everything you need to know about optimizing, auditing, and improving the performance of Facebook and Instagram ads in the post-iOS14 era. It explains the recent changes to attribution and optimization and how to navigate them. It also shows you in detail how to find the right people to target, how to bid correctly, how to restructure your accounts, how to scale appropriately, and how to make creative that works.

Course Outline & Class Takeaways

• Defining optimization and auditing
• How to know when to audit an account and when to optimize
• Common issues and misconceptions
• Recent changes in optimizations and auditing (iOS14.5)
• How advertising post-iOS14 is different from pre-iOS14
• Planning and strategizing the optimization process the right way
• Daily, weekly, and monthly optimization
• Which metrics to look at when optimizing
• Optimizing through creative, audiences, bidding, and placements
• Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
• Step-by-step guides and checklists for accurately optimizing and auditing
• Setting attainable goals and expectations

Course Also Includes

• Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
• Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
• Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog

Tried and True Testing

Ad Buyers Bundle explains how to set up successful tests within Facebook and Instagram ads, providing practical testing advice on creative, placement, audiences, bidding, and more. Foxwell Digital guarantees complete satisfaction on all courses sold. We will refund your money if you do not find this course useful.

Topics Covered

• Why testing is important
• Types of testing
• Determining testing success and meaningful metrics
• Statistical significance
• Post-testing, determining findings, and communication

Class Lessons & Take-Aways

• How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
• What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
• What to focus on when testing different parts of an ad
• How to determine statistical significance of one test versus another
• What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.