Author
Aj Cassata (Foundr) – Find Your Dream Clients
What You Get in Aj Cassata (Foundr) – Find Your Dream Clients:
MODULE 1
THE ESSENCE OF SUCCESSFUL B2B LEAD GENERATION
- Lesson 1: Mindset Is Everything
Discover why it’s all about helping the customer rather than selling them.
- Lesson 2: Intro To Outbound Prospecting
Learn the difference between push and pull marketing and how to do each correctly.
- Lesson 3: 3-Step Process For Landing Meetings
Master the art of converting strangers into new conversations and scheduled calls.
- Lesson 4: Dialing In Your Niche & Avatar
Walkthrough of configuring your avatar and what to do if you have several.
- Lesson 5: Dialing In Your Messaging
Understand your audience’s “flavour of pain” and craft short, powerful messaging.
- Lesson 6: Optimizing Your Digital Presence
Learn the 8 key areas for optimizing your online presence and perception.
- Lesson 7: Workflows & Daily Rituals
Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
- Lesson 8: Tracking Opportunities In Your CRM
Track the interest levels of your prospects without it being time-consuming.
- Lesson 9: Tracking Your KPIs
Use the KPI template to stay organized and track your lead gen systems’ effectiveness.
MODULE 2
BUILDING YOUR LIST
- Lesson 1: Your List-Building Mindset
Understanding why precision, rather than quantity, is the key to quick results.
- Lesson 2: Defining Your Targeting Criteria
Become crystal clear on exactly who you’re targeting so they’re easy to reach.
- Lesson 3: Building Lists Within LinkedIn
Leverage the best practices within LinkedIn and Sales Navigator.
- Lesson 4: Building Lists With Email Databases
Learn the databases best for your niche and how to find decision-makers’ emails.
MODULE 3
ENGAGING YOUR LIST
- Lesson 1: Proven Messaging Principles
Create high-converting messaging with AJ’s tested cold outreach checklist.
- Lesson 2: Stages Of Awareness
How to know exactly what to say based on your prospect’s awareness.
- Lesson 3: Copywriting Frameworks, Templates, & Training
Use these proven plug-and-play templates to start driving high-quality leads today.
- Lesson 4: Writing Sequences
Learn how to follow up with anyone without being annoying.
- Lesson 5: Personalizing Your Outreach
Discover how to make all of your outreach looks and feel personalized.
- Lesson 6: Real Cold Email Breakdowns: Good & Bad
Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.
- Lesson 7: Proof You Can Do This
How to overcome “imposter syndrome” when getting started with your outreach.
MODULE 4
CONVERTING YOUR LIST
- Lesson 1: Converting Leads Daily
The first thing you should do before you start prospecting every day.
- Lesson 2: From Interested To Booked Call
How to effortlessly move someone from just being interested to book a call.
- Lesson 3: Handling Objections & Concerns
Use AJ’s proven templates to overcome the most common objections.
MODULE 5
FINE-TUNING YOUR FUNNEL
- Lesson 1: Relevant Regulations & Compliance
Learn everything you need to avoid so you can prospect safely.
- Lesson 2: Optimizing The 3 Keys To Success
These are the three most important things to prioritize to generate consistent, high-quality leads.
- Lesson 3: Benchmark KPIs
Discover the exact benchmarks, so you know if what you’re doing is working or not.
MODULE 6
SCALING & AUTOMATION
- Lesson 1: The pros & Cons of Automation
What you need to know about automation before ever using it.
- Lesson 2: LinkedIn Automation Tools
Best practices for leveraging LinkedIn automation tools to maximize conversions.
- Lesson 3: Email Automation Tools
The technical setup for email automation and email deliverability
- Lesson 4: Fine-Tune The Right Things
Transform everything you’ve learned into a repeatable and effective lead gen system.
