Aj Cassata (Foundr) – Find Your Dream Clients

 

 

What You Get in Aj Cassata (Foundr) – Find Your Dream Clients:

MODULE 1

THE ESSENCE OF SUCCESSFUL B2B LEAD GENERATION

• Lesson 1: Mindset Is Everything

Discover why it’s all about helping the customer rather than selling them.

• Lesson 2: Intro To Outbound Prospecting

Learn the difference between push and pull marketing and how to do each correctly.

• Lesson 3: 3-Step Process For Landing Meetings

Master the art of converting strangers into new conversations and scheduled calls.

• Lesson 4: Dialing In Your Niche & Avatar

Walkthrough of configuring your avatar and what to do if you have several.

• Lesson 5: Dialing In Your Messaging

Understand your audience’s “flavour of pain” and craft short, powerful messaging.

• Lesson 6: Optimizing Your Digital Presence

Learn the 8 key areas for optimizing your online presence and perception.

• Lesson 7: Workflows & Daily Rituals

Create a simple, repeatable, daily outreach ritual so your pipeline is always full.

• Lesson 8: Tracking Opportunities In Your CRM

Track the interest levels of your prospects without it being time-consuming.

• Lesson 9: Tracking Your KPIs

Use the KPI template to stay organized and track your lead gen systems’ effectiveness.

MODULE 2

 

BUILDING YOUR LIST

• Lesson 1: Your List-Building Mindset

Understanding why precision, rather than quantity, is the key to quick results.

• Lesson 2: Defining Your Targeting Criteria

Become crystal clear on exactly who you’re targeting so they’re easy to reach.

• Lesson 3: Building Lists Within LinkedIn

Leverage the best practices within LinkedIn and Sales Navigator.

• Lesson 4: Building Lists With Email Databases

Learn the databases best for your niche and how to find decision-makers’ emails.

MODULE 3

ENGAGING YOUR LIST

• Lesson 1: Proven Messaging Principles

Create high-converting messaging with AJ’s tested cold outreach checklist.

• Lesson 2: Stages Of Awareness

How to know exactly what to say based on your prospect’s awareness.

• Lesson 3: Copywriting Frameworks, Templates, & Training

Use these proven plug-and-play templates to start driving high-quality leads today.

• Lesson 4: Writing Sequences

Learn how to follow up with anyone without being annoying.

• Lesson 5: Personalizing Your Outreach

Discover how to make all of your outreach looks and feel personalized.

• Lesson 6: Real Cold Email Breakdowns: Good & Bad

Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.

• Lesson 7: Proof You Can Do This

How to overcome “imposter syndrome” when getting started with your outreach.

MODULE 4

CONVERTING YOUR LIST

• Lesson 1: Converting Leads Daily

The first thing you should do before you start prospecting every day.

• Lesson 2: From Interested To Booked Call

How to effortlessly move someone from just being interested to book a call.

• Lesson 3: Handling Objections & Concerns

Use AJ’s proven templates to overcome the most common objections.

MODULE 5

FINE-TUNING YOUR FUNNEL

• Lesson 1: Relevant Regulations & Compliance

Learn everything you need to avoid so you can prospect safely.

• Lesson 2: Optimizing The 3 Keys To Success

These are the three most important things to prioritize to generate consistent, high-quality leads.

• Lesson 3: Benchmark KPIs

Discover the exact benchmarks, so you know if what you’re doing is working or not.

MODULE 6

SCALING & AUTOMATION

• Lesson 1: The pros & Cons of Automation

What you need to know about automation before ever using it.

• Lesson 2: LinkedIn Automation Tools

Best practices for leveraging LinkedIn automation tools to maximize conversions.

• Lesson 3: Email Automation Tools

The technical setup for email automation and email deliverability

• Lesson 4: Fine-Tune The Right Things

Transform everything you’ve learned into a repeatable and effective lead gen system.