Derek Johanson – CopyHour

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Derek Johanson – CopyHour


Embark on a transformative journey into copywriting with Derek Johanson – CopyHour, a meticulously designed course that promises to revolutionize your approach to writing sales copy. 

Over 90 days, through six comprehensive modules, this course equips you with the fundamental skills necessary to craft compelling copy that not only sells but resonates deeply with your audience.

Course Overview:

CopyHour is not just another copywriting course; it’s a hands-on, immersive experience that challenges you to hardwire the lessons of copywriting greats through the daily practice of handwriting curated pieces of successful copy. This unique approach ensures that the principles of persuasive writing become second nature to you.

Key Features of the Course:

  • Module 1 – Research: Dive deep into the art of research, updated for 2023 to include AI & ChatGPT, learning how to gather essential information and utilize AI to generate incredible ideas and understand customer pain points.
  • Module 2 – The Offer: Master the art of crafting compelling offers by understanding the difference between features and benefits, and learn how to dimensionalize your benefits to cut to the core of your customer’s desires.
  • Module 3 – Headlines & Leads: Discover the 80/20 of sales copy through compelling headlines and hooks, and learn to choose from eight different types of leads to start your sales message on the right note.
  • Module 4 – Sales Arguments: Uncover the secrets to writing the ‘meat’ of a sales message, including the use of various types of proof and how to debunk the myths your prospects cling to.
  • Module 5 – The Close: Learn the tactics and strategies for closing the sale, from presenting the price to using scarcity ethically, ensuring your prospects make the leap to becoming customers.

Exclusive Bonuses and Community Support:

  • Private Facebook Community: Join a vibrant community of fellow CopyHour students for accountability, support, and shared learning, ensuring you never feel like you’re going through the process alone.
  • The Infamous Dropbox Swipe File: Gain access to thousands of proven ads in Derek Johanson’s extensive swipe file, a treasure trove of inspiration and a resource you’ll return to throughout your copywriting career.
  • Pro Copywriter Interviews: Enjoy candid conversations with renowned copywriters like Ben Settle, Ian Stanley, and Justin Goff, gleaning insights and tips that can add value to your copywriting projects.

Why Choose CopyHour?

  • Hands-On Learning Approach: The unique handwriting exercise ensures that the principles of great copywriting are not just learned but ingrained, making your copy more persuasive and effective.
  • Comprehensive Curriculum: Covering everything from research to closing the sale, CopyHour provides a holistic view of the copywriting process, ensuring you’re well-equipped to tackle any copywriting challenge.
  • Expert Guidance: Learn from Derek Johanson, a seasoned copywriter and educator who combines his teaching experience with copywriting expertise to create a course that’s both informative and actionable.
  • Community and Networking: The CopyHour community offers a platform for networking, support, and shared growth, enhancing your learning experience and connecting you with like-minded individuals.

Who Is This Course For?

Derek Johanson – CopyHour course is ideal for aspiring copywriters, marketers, entrepreneurs, and anyone looking to improve their ability to write copy that sells. Whether you’re starting from scratch or looking to refine your skills, this course offers the tools and knowledge you need to succeed.

Conclusion: Your Path to Copywriting Mastery

With Derek Johanson – CopyHour, you’re not just learning to write copy; you’re mastering the art of persuasion. This course offers a unique and effective approach to learning copywriting, ensuring that by the end of the 90 days, you’ll have the skills, confidence, and strategies to create copy that converts. 

Enroll in CopyHour today and take the first step towards becoming a master copywriter, capable of crafting compelling narratives that drive sales and resonate with audiences.

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