Introducing Ashton Shanks’ 7-Day Copywriting Challenge Featuring ChatGPT – an innovative and engaging copywriting course designed to take your copywriting skills to the next level by leveraging the power of AI. This intensive, hands-on course will teach you practical techniques to create compelling copy that attracts, engages, and converts your target audience.

Course Modules and What Students Will Get:

Welcome to the Course!

Begin your copywriting journey with a warm welcome from Ashton Shanks, your knowledgeable and experienced instructor. Get a sneak peek into what the course has to offer and set your expectations for the exciting challenge ahead.

A Message from Your Instructor

Ashton Shanks shares his personal experiences and insights, as well as his passion for copywriting and the transformative power of words. Gain inspiration and motivation from his expertise and vision.

How to Use This Course

Learn how to make the most of the course, including tips on navigating the modules, completing assignments, and utilizing resources. Set yourself up for success by understanding the course format and requirements.

Before We Begin

Ashton Shanks provides a foundation of essential copywriting concepts and best practices that you’ll need to know before diving into the challenge. Familiarize yourself with the fundamentals to ensure you’re well-prepared for the tasks ahead.

Let’s Get Started!

Embark on the exciting 7-day challenge, during which you’ll develop and refine your copywriting skills through a series of hands-on, practical assignments.

Day 1 – Competitive Research

Learn how to analyze your competition and identify the strengths and weaknesses of their copy. Understand what sets you apart and how to leverage this knowledge to create more effective copy.

Day 2 – Customer Research

Discover the importance of understanding your target audience and how to gather valuable insights about their needs, desires, and pain points. Use this data to create copy that speaks directly to your ideal customer.

Day 3 – Intro to Empathy Mapping

Develop the ability to put yourself in your customers’ shoes through empathy mapping. Learn how to create an empathy map and use it to craft copy that resonates with your audience on a deep, emotional level.

Day 4 – Hook Discovery

Master the art of crafting captivating hooks that instantly grab your readers’ attention. Explore various techniques for creating hooks that engage and compel your audience to take action.

Day 5 – Hook Variation

Learn how to create multiple variations of your hooks to keep your copy fresh and interesting. Experiment with different approaches to find the most effective hooks for your target audience.

Day 6 (Part One) – Turning Hooks Into Ads Using ChatGPT

Discover the power of AI in copywriting by using ChatGPT to turn your hooks into persuasive ads. Learn how to work with ChatGPT to create compelling copy faster and more efficiently.

Day 6 (Part Two) – Creating Ads From Scratch

Combine your newfound skills and knowledge to create ads from scratch. Apply your research, empathy mapping, and hook writing techniques to craft powerful ads that drive conversions.

Day 7 – Split Testing Copy

Understand the importance of testing and optimizing your copy. Learn how to split-test different variations of your copy to determine which version is the most effective at achieving your desired results.

Next Steps…

Ashton Shanks offers guidance on how to continue honing your copywriting skills and provides recommendations for further learning and practice. Develop a plan to continue growing as a skilled copywriter.

That’s Cool and All, But…

Still not convinced? Consider the potential ROI of investing in your copywriting skills. Good copy can make or break a marketing campaign, and with this course, you’ll be equipped with the tools and knowledge to create copy that drives results.