John Grimshaw Smart Marketer – Smart Product Creation

Unlock Your Potential with the John Grimshaw Smart Marketer – Smart Product Creation Course

Are you ready to take your product development skills to the next level? The John Grimshaw Smart Marketer – Smart Product Creation course is designed to teach you how to create and launch products that captivate your audience and dominate the marketplace.

With seven comprehensive modules, 93 informative videos, and 22 actionable resources, this course offers an easy and repeatable process to incorporate into your growth strategy. Learn from industry experts and gain the insights needed to launch products that stand out and succeed.

What Will You Learn in the John Grimshaw Smart Marketer – Smart Product Creation Course?

How to Master the Core Concepts of Product Creation?

The foundation of the Smart Product Creation course lies in its first module, which covers the core concepts of product creation.

You’ll be introduced to the Smart Product Creation Flywheel and the New Product Charter. These tools are designed to help you understand the essential elements of creating a successful product.

The Smart Product Creation Flywheel is a dynamic model demonstrating how to keep your product development process in motion. By mastering this concept, you can ensure continuous improvement and innovation in your product lineup. The New Product Charter, on the other hand, helps you define the vision, goals, and strategies for your new product, setting a clear path for development and launch.

How to Establish Your Brand Identity?

In Module 2, you’ll dive into establishing a strong brand identity. This module includes discovering your brand ethos and answering nine key questions to define your brand palette.

A clear and compelling brand identity is crucial for differentiating your product in a crowded market.

Your brand ethos is the core of your brand’s personality and values. Understanding and articulating this ethos will guide your branding decisions and marketing strategies.

The nine key questions help you refine your brand’s visual and emotional appeal, ensuring consistency across all touchpoints. By establishing a strong brand identity, you’ll create a memorable and trustworthy image that resonates with your target audience.

How to Identify and Solve Customer Problems?

Module 3 focuses on identifying and solving customer problems. You’ll learn how to use the Perfect Customer Questionnaire and the Find Your Edge Questionnaire to gain deep insights into your target market.

Additionally, this module covers trend analysis and competitive landscape analysis, providing you with the tools to stay ahead of industry trends and competitors.

Understanding your customer’s needs and pain points is fundamental to creating a truly resonant product.

The Perfect Customer Questionnaire helps you gather detailed information about your ideal customer, while the Find Your Edge Questionnaire identifies your unique value proposition. By conducting thorough trend and competitive analysis, you can identify gaps in the market and develop products that meet unmet needs.

How to Formulate a Winning Solution?

In Module 4, you’ll learn how to formulate a winning product solution. This module includes tools such as the COGS & Margin Assessment Calculator, Product Brief Template, and Manufacturer Vetting Guide. You’ll also receive a Product Packaging Design Checklist to ensure your product looks as good as it performs.

The COGS & Margin Assessment Calculator helps you understand your product’s cost structure and profitability. The Product Brief Template provides a clear and concise format for documenting your product specifications and requirements. The Manufacturer Vetting Guide ensures you select reliable manufacturing partners, while the Product Packaging Design Checklist helps you create packaging that attracts and retains customers.

How to Manage Product Manufacturing?

Module 5 is dedicated to managing product manufacturing. You’ll receive a Weekly Manufacturer Check-In Guide that includes best practices and essential questions to ask. Effective communication and management of your manufacturing process are key to ensuring product quality and timely delivery.

Regular check-ins with your manufacturer help you stay on top of production timelines and quality control. The Weekly Manufacturer Check-In Guide provides a structured approach to these communications, ensuring you address any issues promptly and maintain a smooth production process. By managing your manufacturing process effectively, you can avoid delays and ensure your product meets your standards.

How to Successfully Launch Your Product?

Module 6 is all about launching your product successfully. This module provides a Customer Identity Questionnaire, Testimonial Builder, Creative Brief for Influencers, and a variety of Buzzbuilder Email Templates and Swipe Files. You’ll also get checklists for influencer marketing and product demoing.

A successful product launch requires careful planning and execution. The Customer Identity Questionnaire helps you refine your target audience, while the Testimonial Builder gathers powerful testimonials to boost credibility.

The Creative Brief for Influencers ensures your influencer partnerships are effective, and the Buzzbuilder Email Templates streamline your email marketing efforts. By using these tools, you can generate buzz and excitement around your product launch, driving engagement and sales.

How to Recombine and Optimize Your Product?

The final module, Module 7, focuses on product recombobulation. This module includes the Smart Product Creation Workbook, which provides a comprehensive guide to refining and optimizing your product after launch. Continuous improvement is essential for maintaining your product’s competitive edge and meeting evolving customer needs.

Recombobulation involves reassessing and tweaking your product based on customer feedback and market performance. The Smart Product Creation Workbook offers practical exercises and insights to help you identify areas for improvement and implement changes effectively. By continuously optimizing your product, you can enhance its value and maintain customer satisfaction.

Bonus Features and Benefits

What Are the Live Q&A Sessions?

The Smart Product Creation course offers four live Q&A sessions with your instructors, including two sessions with Adam and one each with John and Colleen. These sessions provide personalized feedback and tailored advice on your specific product, branding, sourcing, and manufacturing challenges.

Live Q&A sessions are an invaluable opportunity to get direct insights from experienced professionals. Whether you’re facing a specific challenge or seeking general advice, these sessions offer the support you need to overcome obstacles and achieve success.

Personalized feedback can help you refine your strategies and make informed decisions, ensuring your product’s success.

What Swipeable Resources Are Included?

The course includes 22 swipeable resources that provide templates, checklists, and guides used by industry professionals. These resources are designed to streamline your product creation process and ensure you have the tools needed to succeed.

Swipeable resources are practical tools that you can adapt and use in your own product development efforts. From email templates to product brief formats, these resources save you time and provide a solid foundation for your work. By using these proven tools, you can enhance the efficiency and effectiveness of your product creation process.

How Can the Step-by-Step Launch Guide Help You?

The step-by-step launch guide included in the course is designed to walk you through AI-driven market research, customer analysis, branding, and more. This guide ensures you cover all essential aspects of your product launch, from initial research to post-launch optimization.

A structured launch guide helps you navigate the complexities of bringing a new product to market. By following a clear and detailed process, you can minimize risks and maximize your chances of success. The AI-driven market research component provides advanced insights, helping you make data-driven decisions that enhance your product’s appeal and performance.

Why Choose the John Grimshaw Smart Marketer – Smart Product Creation Course?

The John Grimshaw Smart Marketer – Smart Product Creation course is a comprehensive and practical guide to product development and launch. With expert instruction, detailed modules, and actionable resources, this course provides everything you need to create and launch successful products.

Expert Instruction

Learn from industry experts like John Grimshaw and Adam, who provide in-depth training and practical advice.

Comprehensive Coverage

Cover all aspects of product creation, from core concepts and brand identity to manufacturing and launch strategies.

Practical Resources

Access a wealth of resources, including templates, checklists, and step-by-step guides that streamline your product creation process.

Personalized Support

Benefit from live Q&A sessions and personalized feedback, ensuring you receive the guidance and support needed for success.

By enrolling in the John Grimshaw Smart Marketer – Smart Product Creation course, you’ll gain the skills and confidence to develop and launch products that stand out in the marketplace.

Don’t miss this opportunity to transform your product creation process and achieve your business goals. Enroll today and start your journey to product creation success.