What you'll learn in Online Advertising Academy – Google Ads Training Course Bundle

Discover how to find profitable keywords for any industry.
Learn to structure your ad campaigns for maximum profit.
Implement advanced tracking for conversions and ROI.
Scale your campaigns effectively by identifying top performers.
Optimize bids manually or automatically to control CPC and CPA.
Understand the unique features of Microsoft Ads to expand your reach.

Course Description

Online Advertising Academy – Google Ads Training Course Bundle

WHAT YOU GET?

Expert Research & Planning Pre-Launch Strategies

Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do.

How to find the most profitable keywords for any industry
How to stay ahead of competitors – find and outperform their ads
Avoid money wasting keywords/campaign types BEFORE launching

Setup Your Account for Profit – Not Wasted Budget

Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and setup faster – even for an industry you don’t know (without relying on templates that break/get out of date fast). Many marketers enhance their campaigns by mastering advanced Google Shopping and Performance Max strategies to maximize their ecommerce success.

Learn fast & simple setups for profit – not complex setups that take weeks
Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.

Advanced Optimizing That is Simple to Learn and Implement

Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not Quality Score, CTR, Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional. For comprehensive tracking and analysis, many professionals complement their ads expertise with advanced measurement and analytics training.

Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
Strategies for quickly identifying top performers and expanding them
Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more

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