Jerry Acuff – Selling Excellence by Thinking Like a Customer

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Jerry Acuff – Selling Excellence by Thinking Like a Customer

Jerry Acuff – Selling Excellence by Thinking Like a Customer


In the dynamic realm of sales, where every interaction counts, possessing the right tools and mindset can differentiate between success and stagnation. Enter Jerry Acuff’s meticulously designed course, Selling Excellence by Thinking Like a Customer.

This comprehensive training program breaks down the intricate dance of selling, enabling learners to master selling by placing themselves in the customer’s shoes.

Course Highlights:

  1. Essential Fundamentals: Dive into the heart of sales and discover what makes this field unique, laying a sturdy foundation for the lessons ahead.
  2. What is Selling? Understand the true essence of selling. This isn’t just about transactions but about forging connections and solving problems.
  3. Thinking Like a Customer: Transition your mindset. Empathize with your customers, anticipate their needs, and tailor your approach to resonate with them genuinely.
  4. Introduction to the Big 8: Meet the ‘Big 8’, Jerry Acuff’s proprietary set of core strategies that elevate salesmanship to an art form. Each component of the Big 8 is detailed in the subsequent modules:
    • Big 8: Goal Setting: Align your actions with well-defined objectives. Learn to set achievable targets that steer you toward continuous growth.
    • Big 8: Planning: Equip yourself with a roadmap. Strategize your approach, foresee challenges, and be prepared for every eventuality.
    • Big 8: Relationship Edge®: Cultivate authentic, lasting relationships. Understand the true power of trust and how it can be your most valuable asset.
    • Big 8: Opening the Call: Make impactful first impressions. Engage your audience from the get-go with refined communication techniques.
    • Big 8: Asking Questions: Navigate conversations effectively. Delve into the importance of inquiry and how it can unveil hidden opportunities.
    • Big 8: Telling the Product Story: Mesmerize with your product narrative. Construct compelling stories that highlight the unique value your product brings.
    • Big 8: Handling Objections & Customer Feedback: Face resistance head-on. Learn to address concerns gracefully and use feedback to refine your strategy.
    • Big 8: Closing for Commitment: Seal the deal confidently. Master the techniques to drive commitment without appearing pushy.
  1. Putting it All Together with Role Plays: Theory meets Practice Engage in simulated sales scenarios that test and enhance your newfound knowledge.
  2. Conclusion: Final Words on Selling Excellence: Reflect on your journey and the transformative power of a customer-centric approach to sales.

Jerry Acuff’s Selling Excellence by Thinking Like a Customer isn’t just a course—it’s a transformational journey that reshapes how you view sales, empowering you to connect deeper, sell better, and achieve unprecedented success.


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