Author
Aj Cassata (Foundr) – Find Your Dream Clients
What You Get in Aj Cassata (Foundr) – Find Your Dream Clients:
MODULE 1
THE ESSENCE OF SUCCESSFUL B2B LEAD GENERATION
- Lesson 1: Mindset Is Everything
Discover why it’s all about helping the customer rather than selling them.
- Lesson 2: Intro To Outbound Prospecting
Learn the difference between push and pull marketing and how to do each correctly.
- Lesson 3: 3-Step Process For Landing Meetings
Master the art of converting strangers into new conversations and scheduled calls. Once you’ve mastered these fundamentals, you can take your prospecting to the next level with advanced LinkedIn Sales Navigator techniques to exponentially grow your reach.
- Lesson 4: Dialing In Your Niche & Avatar
Walkthrough of configuring your avatar and what to do if you have several.
- Lesson 5: Dialing In Your Messaging
Understand your audience’s “flavour of pain” and craft short, powerful messaging.
- Lesson 6: Optimizing Your Digital Presence
Learn the 8 key areas for optimizing your online presence and perception. For maximum impact, consider pairing this with proven sales automation systems to scale your outreach while maintaining personalization.
- Lesson 7: Workflows & Daily Rituals
Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
- Lesson 8: Tracking Opportunities In Your CRM
Track the interest levels of your prospects without it being time-consuming.
- Lesson 9: Tracking Your KPIs
Use the KPI template to stay organized and track your lead gen systems’ effectiveness.
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