What you'll learn in David Herrmann & Cody Plofker – TikTok Ads Talk

Discover strategies to enhance TikTok ad success.
Create compelling TikTok creative that captivates viewers.
Optimize your TikTok ad account structure for better performance.
Utilize data to refine and test TikTok ads effectively.
Leverage TikTok influencers to amplify your brand's reach.
Measure TikTok ads success to improve future campaigns.

Course Description

David Herrmann & Cody Plofker – TikTok Ads Talk

David Herrmann & Cody Plofker – TikTok Ads Talk Experts in TikTok advertising David Herrmann and Cody Plofker joined Foxwell Digital to talk about the current state of TikTok ads, from novice to expert. This 150-minute course teaches you how to create winning creative, create a winning account structure, optimize your account, and much more.

TOPICS COVERED

Why aren’t advertisers succeeding with TikTok ads?
TikTok creative success
- Hook creation and the TikTok thumb stop ratio
- Storyboarding-winning TikTok creative
- Content creators, how to source them, and how to succeed with them
- Ideas for new TikTok creative
- How to use data to optimize the creative process
- Creative testing
- Scaling winning TikTok creative
- How often to update creative based on spend
- TikTok Creative Marketplace
Winning with TikTok ad copy
TikTok ad account structure – setup through optimization
CBO vs ABO
TikTok ad-winning audiences and who/what to target
TikTok ad landing page optimization and testing
What type of data do TikTok ads need to succeed
Measuring TikTok ads success
TikTok sales attribution and how to measure it
Where TikTok lives in the customer journey funnel
Why organic TikTok is important for TikTok ads
TikTok influencers, branded content, and white-labelled content
TikTok ad optimization using other platforms such as Google Analytics, post-purchase surveys, and more